Signed a cooperation agreement with Al-Futtaim Group to offer exclusive offers and benefits to consumers
Du establishes a 5G center in Masdar City
During the signing of the agreement between "du" and "Masdar".
From the source
During the signing of the agreement with Al-Futtaim.
From the source
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du, a subsidiary of the Emirates Integrated Telecommunications Company, announced the signing of a cooperation agreement with Masdar City to build and develop a center of excellence for the fifth generation technology in Masdar City in the Emirate of Abu Dhabi.
Du said in a statement yesterday that the agreement was signed during the GITEX Global exhibition, explaining that it will cooperate with “Masdar” to develop and activate a new platform for smart city systems, which combines infrastructure or open and shared data and smart applications, to provide a level of Unprecedented high value services.
She added that the project also includes the development of an advanced command and control center for smart city systems, as well as a center of excellence for the fifth generation technology, in which a range of highly efficient technologies are displayed.
Du indicated that this will enhance the operational efficiencies of the Masdar City administration and improve the quality of life for residents and tourists.
Du CEO Fahad Al-Hasawi said, “Shaping the future is based on reinventing and developing business operating models, by strengthening collaborative efforts, and establishing innovative platforms that are flexible and able to keep pace with transformations, which contributes to supporting our vision to advance the transformation wheel. digital ».
For his part, Ahmed Baghoum, CEO of Masdar City, said: “We are pleased to cooperate with (du) to develop the Center of Excellence for 5G Technology in Masdar City, which will bring du, our partner system and educational institutions together, to develop new smart applications and solutions based on 5G technology. It can be applied in reality.
In addition, du, during GITEX events, also signed a strategic partnership agreement with the Al-Futtaim Group, allowing du customers and members of the “Blue” loyalty program from the Al-Futtaim Group to benefit from a variety of exclusive offers and rewards.
This partnership will enable du to meet the modern and ever-changing requirements of its customers, and to explore new ways to expand its portfolio of offers and rewards.
In return, this cooperation will give Al-Futtaim Group customers the opportunity to take advantage of the benefits offered by du's high-speed 5G network, in addition to exclusive offers on a range of advanced products.
By joining the Blue Program, du customers can enjoy thousands of exclusive offers on restaurants, entertainment activities, holiday experiences and more.
Customers will also get cashback when shopping at Al-Futtaim Group’s leisure and retail outlets in the GCC and Egypt, which can be used to recharge prepaid lines or pay bills for postpaid packages.
"Cooperating with the Al-Futtaim Group in this partnership will enable us to elevate the concept of customer rewards to a new level of excellence, through a multi-channel digital approach," said Karim Benkirane, chief commercial officer at du.
He added: “Through this partnership, we will work to provide value offers and better benefits to members of the Al-Futtaim Group loyalty program (Blue), in addition to meeting the modern requirements of our customers.”
Himanshu Sharifstva, Chief Technology Officer, Al-Futtaim Group, said: “Our collaboration with du is in line with our mission to elevate every customer’s experience during their journey with us, as well as reward them at every step.”
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