It allows visiting its booth virtually for the first time in the history of the exhibition

“&e” launches for the first time 3 experiments for “Metaverse” at “GITEX”

  • "The Group" provides an advanced display in "Metaverse" in cooperation with "Huawei".

    From the source

  • Hatem Dowidar: "Exploring the digital future with its unlimited potential is the group's consistent approach in a digitally changing world."

  • The “Group” chose “Mars” and specifically “Arcadia Planetia” as a strategic location for the “Metaverse” platform.

    From the source

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The “&e” group launches for the first time, at Gitex Technology 2022, “Metaverse - e& universe”, in addition to the launch of two other major experiences in “Metaverse”, in partnership with the most prominent international players in communications and technology with the aim of giving visitors diverse experiences in technologies Modern and digital solutions and introducing them to the future and digital capabilities in the sectors of mobility, healthcare, robotics, financial technology, artificial intelligence, virtual and augmented reality, “Metaverse”, and other fields.

And e Group CEO, Hatem Dowidar, confirmed in a press statement yesterday that “the group chose from (Mars) and specifically (Arcadia Planetia) as a strategic location for the “Metaverse” platform, to be one of the first telecom operators in the region and the world in this field. Where scientific research indicates that this region may be the most suitable for future life on the (red planet), given that it is one of the few regions where there are ice and water sources,” noting that “the architectural design of the metaverse on Mars, will constitute an artistic milestone in terms of design.” Distinguished and unique in line with the vision and strategy of the country’s leadership to explore outer space, which was embodied in the success of the (Hope Probe) mission, which is the first Arab and Islamic probe to enter the orbit of Mars.

Dowidar pointed out that “for lovers of technology and advanced digital experiences, it is possible to visit the (group) pavilion virtually for the first time in the history of the exhibition, through this “Metaverse”, and to view the technical exhibits within the group’s pavilion, while the next stages will witness an expansion of the platform’s scope to allow its visitors, The opportunity to acquire digital assets, in addition to interactive experiences such as attending concerts, buying non-fungible tokens, watching sports events and other digital experiences that will be the first of its kind in the country and the region.”

He stressed that "exploring the digital future with its unlimited potential and expanding the range of digital services and solutions provided to governments, the business sector and individuals in the UAE and the countries in which it operates, is the group's consistent orientation in the digitally changing world," explaining that "the transition to (Metaverse) constitutes a starting point for exploring the new frontiers of the world." Digital, where the importance of (Metaverse) as a new world, is that it allows its users to interact in unique ways,” noting that modern technologies, including “Metaverse”, cannot go alone without relying on advanced communications and network solutions, such as the fifth generation network.

He noted that the &e group provides GITEX visitors with another major platform in Metaverse, in cooperation with the largest telecom operator in Korea, and is designed to enhance user experiences through multiple virtual spaces and avatars and explore opportunities for social networking in the new world of metaverse. It allows listening to music and poetry and learning about entertainment, through virtual and augmented reality technologies.

Dowidar added that the group also provides another advanced presentation in “Metaverse”, in cooperation with “Huawei”, which represents the embodiment of the company’s business center on “Metaverse”, and allows visitors to experience shopping in a three-dimensional world in an innovative way, and users can experience a sales experience similar to reality through glasses. Virtual reality and interaction with E&E services and products, by tracking the movement of hands or through controls, which illustrates the role of “Metaverse” in taking customer experiences to a whole new level through the high-speed 5G network and extremely low response time.

He noted the group's keenness to choose GITEX as the platform through which the group informs its visitors on a journey that will take them to the next generation of digital life.

He revealed that the value of the group's capital expenditure amounted to 3.5 billion dirhams in the first half of this year, noting that "Etisalat" did not stop developing infrastructure and continuing to invest in modernizing mobile networks and optical fibers to meet the growing and changing needs of customers, which contributed mainly to raising The country’s position to become the first in the Arab world and globally in many indicators, including the first in the Arab world in the use of the Internet, the first in the Arab world in digital commerce, and the first in the world in the speed of the Internet on mobile, and contributed to the UAE maintaining the first place globally in the percentage of penetration of the fiber-optic network connected to homes since In 2016, it ranked first globally with a coverage rate of 97%, followed by Singapore, China, South Korea and Hong Kong.

Dowidar stressed that “&e” occupies an advanced position among the top 10 telecommunications companies in the world in terms of market value and aspires to raise this position globally by relying on technological solutions and based on the huge subscriber base, which is estimated at 160 million subscribers. A variety of services, beyond just communication services, pointing out that the "Group" attaches great importance to artificial intelligence, which is expected to contribute about 120 billion dollars to the economic growth of the UAE by 2030, which will be one of the most beneficiaries of this promising technology in the region.

Dowidar pointed out that studies and research confirm the extent of the progress of digital lifestyles for individuals in the country, coinciding with the intensity of the use of communication networks and the Internet in daily lifestyles, noting that the percentage of electronic video game users reached 90.7% of the total Internet users in the UAE. Various types of devices, and the percentage of individuals who watch TV content over the Internet is 96.4% of the total Internet users, and about 19% of Internet users in the country own one of the types of digital and encrypted currencies.

promising market

The CEO of the “&e” group, Hatem Dowidar, confirmed that “the telecommunications sector in the UAE will witness a compound annual growth rate of 3.5% over the next five years, according to the latest research, which confirms that it is a promising market, supported by government and legislative policies and long-term investments. The period implemented by the group, which helped the expansion of end-user applications and the growth of the Internet of Things, cloud computing, data centers and fifth generation mobile networks,” noting that the percentage of Internet users in the UAE is estimated at 99% of the country’s population, which necessitates continuing to innovate digital solutions and services for parties Government and individuals in various sectors such as the digital economy and digital entertainment and to support the digital trends in the country.

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