"In the past 4 days of National Day, our store has sold more than 40 cars. You are interested in this Audi A5 convertible, there are ten cars in total, and the last one was sold this morning. If you are interested, order the car now, you should wait. The car will arrive in half a year." Mr. Li, the sales manager of Baideli Audi 4S store in Haidian District, Beijing, told Mr. Liu, who came to see the car, that in the Golden Week of 2022, the car market will not be less lively.
Ms. Li, a salesperson of a BYD (252.010, -12.56, -4.75%) Ocean Net 4S store in Fangshan District, Beijing, told Shell Finance reporters that during the National Day alone, she sold no less than 10 new energy vehicles.
A salesperson of a BYD Ocean.com 4S store in the Beijing area also said that the number of customers arriving at the store during the National Day holiday has increased significantly, and the transaction volume is close to 100 vehicles.
Qiao Hai, general manager of BYD's dealer partner Xinminheng Group, told Shell Finance reporters that at the store in Beijing, he felt that BYD's electric vehicle sales were relatively stable due to policy orientation, but there was still room for improvement in the performance of hybrid models.
In Beijing and other non-restricted cities, BYD's pure electric and hybrid sales are very positive.
During the 11th National Day in 2022, the vitality of China's auto market will be further released due to multiple factors such as the halving of purchase tax, profit margins from car companies and dealers, and economic recovery.
During the 11th, Shell Finance reporters visited 4S stores in Beijing and around Beijing, and learned about the discounts and sales of some stores. Overall, the market is more dynamic, and the trend of consumption upgrades is also more obvious.
Beijing area: The market is very popular, the brand is on the upward trend, and the car price is slightly higher than before
"I saw the Audi A5 convertible once before, and I talked about it at the time, and the 450,000 landed. As a result, when I came to the store today, the sales not only told us that we didn't have a car, but also had to wait for the first half of the year." Consumer Mr. Liu was accepting Shell Finance reporter said in an interview.
Due to factors such as the brand's cost-effectiveness, the Audi brand has become Mr. Liu's first choice, but he did not expect that compared with half a year ago, models including A4L, A5, A5 convertible and other models not only did not have existing cars, but their prices also increased slightly.
At the same time, Mr. Liu also went to the surrounding Mercedes-Benz 4S store for consultation, and the sales front desk who received him even bluntly said that there are currently no "available" sales in the store, and everyone is receiving customers; it was already 4:50 pm. .
The Mercedes-Benz A35 AMG, C-class two-door and other models that Mr. Liu is concerned about also need to book a car and wait for a car.
But what makes Mr. Liu more gratified is that these two models have not yet reached the level of price increase in the Mercedes-Benz system.
Luxury brands are very popular, and self-owned brands are also attracting attention. Mr. Zhang, a staff member of a Lynk & Co 4S store in Beijing, told Shell Finance reporters that a single store completed the delivery of more than ten new cars during November.
GAC Trumpchi officials told reporters that on the 4th day of the National Day, the entire Trumpchi series received 8,800 orders, of which orders for the high-end models GS8 and M8 exceeded 2,800.
However, the popularity of new energy vehicles does not seem to be strong.
Although some sales staff said that they sold more than 10 BYD new energy vehicles in 4 days, Qiao Hai, general manager of BYD's dealer partner Xinminheng Group, said bluntly that Beijing's new energy vehicle market is relatively stable during the National Day holiday.
Because the law of Beijing's auto market mainly depends on the number of indicators, the sales volume is limited by a ceiling.
Qiao Hai pointed out that this year, most of the users "holding bids to buy" have already completed the purchase of new cars, and the remaining users who hold the bids are basically not just users, and the transaction cycle is relatively slow, so the new sales of Beijing stores are not very strong. .
Qiao Hai said bluntly that there is still some room for improvement of hybrid models in the Beijing market.
"Beijing's new blue-label oil label winning users basically ignore domestic brands and go directly to BBA (luxury brands such as BMW, Mercedes-Benz, Audi, etc.); in the stock replacement market, Beijing users are more of the type of consumption upgrades, and they are not very good at buying. Domestic brands have been discovered. The Beijing replacement market and the new gasoline vehicle market have no obvious advantages for the time being.”
Qiao Hai believes that the breakthrough of the brand may be in the hybrid products of the Tanghan series of high-end models, but due to limited production capacity and in short supply, the sales of the Tanghan series still have room for improvement.
Ling Ran, an auto analyst, said that for the Beijing market alone, it may not be easy for a brand that has room to improve its brand power due to the persistent demand for high-end car purchases by consumers.
Areas around Beijing: Passenger traffic increases, and new energy vehicles become the main force of consumption
The bustling crowd watching the car and the test drive one after another made the sales consultant of a BYD Ocean.com 4S store in the Beijing area obviously overwhelmed. The reporter entered the store more than ten minutes before the sales consultant received the reception.
Mr. Zhao, a sales consultant, said that during the 11th period, the passenger flow increased significantly, and there was a car buying festival in the store, and the overall discount rate was relatively large. For example, in addition to the car film and floor mats that come with the Dolphin model, the price can be further reduced; in addition, He revealed that the turnover in the store during the 11th period was ideal, close to 100 vehicles.
The reporter visited the store for half an hour, in addition to the original consumers in the store, consumers came into the store for consultation one after another, and several groups of consumers went out for test drives, and there were also consumers signing contracts in the transaction area.
Ms. Zhang, who wants to buy a car, told reporters that she had been paying attention to the seal model before, and she wanted to take advantage of the large discount on the 11th to see more.
Mr. Zhao said that there are currently no cars in the store, and all models have to wait to order a car, and the pickup cycle is basically about three months.
In addition, the reporter found that the reduction or exemption of purchase tax has become the main point of sale when sales consultants introduce to consumers. Since it can directly reduce the cash expenditure of about 10,000 yuan, the reduction or exemption of purchase tax has also become a major factor in attracting consumers to buy new energy vehicles.
In addition, the new energy models in 4S stores of other brands also attract more consumers. A sales consultant of a SAIC Roewe 4S store said that in addition to the purchase tax reduction policy, you can also enjoy cash discounts, such as Roewe i6 MAX new energy can be discounted by 3000 Yuan, if you book a car, you can get a discount for a certain amount. During the eleventh period, the sales volume in the store, the proportion of new energy vehicles and traditional fuel vehicles is basically equal.
In addition, a sales consultant of an auto-Volkswagen 4S store in the Beijing area said that there are more consumers who consult the ID.4 CROZZ and ID.6 CROZZ models, and the discount amount for these two models during the 11th period is more than 20,000 yuan. , up to 26,000 yuan, and the in-store transaction volume exceeded expectations, but did not disclose the specific transaction volume.
In addition, the attention of Japanese brands is also relatively high.
There are also more passengers in the 4S store of a GAC Toyota in the Beijing area.
"The number of people looking at the car has increased on November 11, and now the store is too busy." The sales consultant of the GAC Toyota 4S store explained to the reporter because the reporter entered the store nearly ten minutes before the sales consultant received the reception.
"The discounts on 11th are relatively strong. In addition to cash discounts, there will also be gift packages for purchases; especially the National Day car-buying season event on the 11th day, there are many consumers booking cars on the spot at the event." He said that he was on 11th. During the period, the transaction volume was about a dozen.
Mr. Chen, a consumer who consulted Camry, said that he learned that Japanese brands are more cost-effective and save fuel and money, so during the 11th, he mainly looked at Japanese sedans.
"Consultation to understand that the discount rate for Camry models during the eleventh period is about 20,000 yuan, and the test drive experience is not bad. There are also existing cars, and they may be ordered." Mr. Chen told reporters.
It is worth mentioning that the consumption upgrade was also more obvious during the November period. In a BMW 4S store in the Beijing area, there was an endless stream of consumers looking at the car, and all sales consultants were receiving customers; the surrounding Audi 4S stores , Mercedes-Benz 4S store traffic is relatively large, even at lunch time.
A number of consumers consulted in the store said that at present, they need to wait for a car to order a car of their intention, but the discount rate is very attractive.
Mr. Zheng, the sales consultant of the BMW 4S store, said that the number of consumers entering the store for consultation is increasing, and most of them are replacements, and they clearly feel that the trend of consumption upgrading is obvious.
In Ling Ran's view, due to positive factors such as policies and the economy during the 11th National Day, the entire market has been injected with greater vitality, and there should be a good report card handed over nationwide; Electric and relatively sunken areas.
Beijing News Shell Finance reporter Wang Linlin and Bai Haotian