The sports industry is full of vitality

  The sports industry is closely related to people's lives, and is also an important part of the development of the national economy.

Since the 18th National Congress of the Communist Party of China, the scale of my country's sports industry has continued to expand, the industrial foundation has been gradually stabilized, the structure has been further optimized, and the market players have been full of vitality.

The sports industry and economic and social development resonate at the same frequency and continue to radiate vitality.

  Market supply continues to enrich

  After 6 pm, the National Tennis Center located at the west gate of Beijing Olympic Forest Park began to usher in the busiest time of the day.

"It's not easy to make an appointment at the National Open at night. You need to grab it on the website 4 days in advance." Lan Ying, deputy manager of the National Tennis Center, told reporters with a smile that in recent years, more and more people play tennis. many.

  At present, the National Tennis Center has more than 70 tennis courts, covering three kinds of courts: grass field, clay field and rubber field. It is the largest and most comprehensive tennis gathering place in Beijing.

Lan Ying said, "The domestic tennis craze probably started in 2014, and it is obvious that more and more people are concerned about tennis and participating in tennis."

Tennis is sought after by many young people, and many "little caddies" are only four or five years old. Parents are also willing to strengthen their children's training in tennis skills.

  The popularity of tennis is just a microcosm of the vigorous development of my country's sports industry.

In recent years, with the continuous deepening of national fitness, especially since the outbreak of the new crown pneumonia, having a healthy body has become the goal pursued by more and more people. Under this background, the development of the sports industry has entered a fast lane.

The total scale of my country's sports industry has increased from 952.6 billion yuan in 2012 to 2,737.2 billion yuan in 2020; by 2025, the industry scale will reach 5 trillion yuan.

  At the same time, the sports industry has shown a trend of diversified development, and the market supply has been continuously enriched.

The successful holding of the Beijing Winter Olympics has brought fire to the ice and snow industry. The industry scale is expected to reach 800 billion yuan in 2022; the marathon, which has attracted much attention, has an industry scale of more than 100 billion yuan.

Since the beginning of this year, the popularity of online fitness has risen, and niche sports such as cycling, frisbee, and paddle board have quickly "out of the circle". The scene of sports in my country has been constantly updated and iterated, and the consumption model has been continuously innovated, satisfying people's personalized and diversified needs. exercise needs.

  The industrial structure continued to be optimized.

In 2020, the added value of my country's sports service industry will reach 737.4 billion yuan, accounting for 68.7% of the added value of the sports industry, surpassing traditional sporting goods manufacturing and becoming the main engine driving industrial development.

At the same time, the sports industry is taking advantage of the long industrial chain to continuously develop with the industries of health care, leisure, tourism, training, etc., and the quality and efficiency have been steadily improved.

Data show that the scale of Chinese residents' sports consumption has risen from 1 trillion yuan at the end of the "Twelfth Five-Year Plan" period to 1.8 trillion yuan at the end of the "Thirteenth Five-Year Plan" period.

  Market entities continue to grow.

In terms of quantity, whether it is upstream sports equipment, sporting goods manufacturing, or downstream sports training, event broadcasting and other service industries, all show a good momentum of development.

According to Tianyancha data, as of now, there are more than 8.761 million sports-related enterprises in my country, and more than 1.767 million newly registered enterprises will be registered from January to August 2022; It has been widely recognized by domestic and foreign markets.

On the Dewu APP, last year's sports and fitness-related consumption increased by more than 6 times year-on-year.

In the first half of this year, Anta became the largest sports brand in the domestic market with an operating income of 25.965 billion yuan.

Local brands such as Li Ning, Xtep, and 361° have also handed in a dazzling transcript.

  In the future, with the continuous improvement of my country's sports infrastructure construction, the continuous efforts of relevant national policies, and the in-depth implementation of the national fitness strategy, the development of the sports industry will be more balanced, the industrial system will become more mature, and the industry as a whole will enter a new stage of high-quality development.

  Continuous enhancement of innovation capability

  Technological innovation is the fundamental driving force for industrial transformation and upgrading.

Since the 18th National Congress of the Communist Party of China, technologies such as big data, cloud computing, Internet of Things, and artificial intelligence have developed vigorously, bringing new opportunities for the development of the sports industry.

  For example, the carbon dioxide transcritical direct cooling ice-making technology adopted by the National Speed ​​Skating Hall "Ice Ribbon" not only creates the "fastest ice surface", but also is safe and environmentally friendly, representing the future development direction of ice-making technology; The national ski jumping training and scientific research base, the world's largest ski jumping wind tunnel laboratory can carry out simulation training such as assisting, take-off, leaping and hoisting to help athletes improve their competitive level...

  The "14th Five-Year Plan for Sports Development" proposes to strengthen the drive of element innovation and give full play to the role of core elements such as technology, capital, talents, and data in the innovation and development of the sports industry.

Support the construction of a number of national sports industry innovation pilot zones and national sports industry collaborative innovation centers.

  At present, "sports manufacturing" is accelerating to "sports intelligence manufacturing".

Zou Xinxian, a professor at Beijing Sports University, believes that from the perspective of supply, the upgrading of "sports intelligent manufacturing" will be further strengthened, and the intelligent technology and intelligent equipment of the sports industry will be more perfect, which will help the integration of sports and tourism, and the integration of sports and health. More diverse; from the consumer point of view, an intelligent consumption model will be formed that integrates intelligent prediction of consumption trends, intelligent perception of consumption scenarios, intelligent evaluation and feedback of consumption effects, and guides the public to enjoy a full range of consumption experience.

  Zheng Zhiqiang, vice president of the China Sports Industry Association and professor of the School of Physical Education, Jimei University, said, "We must accelerate the intelligent upgrade of the sporting goods manufacturing industry, support the automation and intelligent transformation of enterprises, vigorously develop sports products with high technology content and independent intellectual property rights, and promote the development of sports products. The innovation chain and the industrial chain are deeply integrated to realize the transformation and development of the sporting goods industry from factor input-driven to technological innovation-driven.”

  Rural sports are gaining momentum

  Every morning, Xie Xiuchun, a villager in Taoyuan Village, Meilin Town, Ganxian District, Ganzhou City, Jiangxi Province, dressed in sportswear and shoulder equipment, would come to the village square to play badminton with his companions.

After returning from Shenzhen to start a business in 2021, badminton has become a "required course" for Xie Xiuchun every day.

  "In the past few years, there have been a lot of fitness facilities in the village, and the walking trails have also been built. It is very lively to play ball, run, and practice yoga." The better, but in addition to earning money to support a family, you have to have a good body.

Therefore, she and several sports "fans" combined to form a badminton team.

"I still won the prize in the competition in the whole district!" Xie Xiuchun's face was full of pride.

  In the vast rural areas of our country, there are more and more farmers who love sports like Xie Xiuchun. They are expressing their love for sports and a better life in various ways.

In Xiaozhang Village, Jinhua City, Zhejiang Province, air volleyball, which is suitable for all ages, attracts a large number of fans to come to the game every year, and Xiaozhang Village has become a well-known Internet celebrity village; in Xinzhou City, Shanxi Province, there are hundreds of The 20-year-old Naoyang Race is not only a popular mass sports event in the local area, but also a national intangible cultural heritage. The competition is often held all night long...

  "Since the 18th National Congress of the Communist Party of my country, with the rapid development of sports in our country, rural sports have also ushered in a period of development opportunities. my country has a large number of farmers, mobilizing them to participate in sports, improve their mental outlook, and share the fruits of national fitness. Raising the happiness index of farmers' life and realizing the dream of a powerful country through sports is the right thing to do." Zheng Zhiqiang said.

  Not long ago, the Ministry of Agriculture and Rural Affairs, the General Administration of Sports, and the National Rural Revitalization Bureau jointly issued the "Guiding Opinions on Promoting the High-Quality Development of Farmers' Sports in the 14th Five-Year Plan", proposing to focus on promoting the comprehensive revitalization of the countryside, and strive to create agricultural characteristics that farmers love and hear. A prominent and widely popularized brand of sports and fitness events in rural areas, to increase the participation rate, popularity and influence of farmers’ sports and fitness activities.

  Zheng Zhiqiang believes that sports events that meet the daily needs of farmers are the foothold to promote the deep integration of national fitness and national health, popularize healthy life, and improve farmers' health.

It is necessary to further promote the new mode of integrated development of sports events for rural farmers, create a richer variety of farming and farming interesting and characteristic activities, promote the in-depth integration of sports events with rural characteristic industries, farming culture inheritance, and farmers' education and training, comprehensively promote rural revitalization, and build a sports powerhouse. and Healthy China.

  In response to the question of "where to go" for farmers to exercise, the "Opinions" specifically pointed out that it is necessary to speed up the improvement of the shortcomings of rural public fitness facilities.

Accelerate the replenishment of more than 5,000 townships (streets) national fitness venues and equipment, improve the fitness facilities in administrative villages and gradually extend to natural villages with conditions.

Common sense of our reporter