Manufacturers are successively developing new technologies to “visualize” human emotions based on reactions in the human brain.
Among these, Konica Minolta has created a new mathematical model from analysis data of brain reactions, which has been jointly developed with Hiroshima University.
By using this mathematical model to analyze various images such as product labels and flyers, we can "visualize" what people pay attention to in the design and what kind of impression they receive through colors and numerical values.
It will soon be put to practical use in the development of products that attract consumers.
Satoru Inoue, manager of the Technology Development Division, says, "We can make design and marketing, which until now have relied on experience and intuition, more efficient and easier to notice."
Mitsubishi Electric has also developed a sensor that analyzes brain activity by measuring pulse waves associated with blood flow, and numerically "visualizes" whether you are concentrating and the degree of fatigue.
By looking at the numbers, we aim to use it to improve work styles such as work management.
Other manufacturers are also proceeding with development, and there is a succession of developments that "visualize" brain activity and use it in products and services.