Travel photography is better
As a kind of experiential consumption, travel photography is favored by more and more people. However, in order to make travel photography from a consumer's temporary preference to a long-term travel standard, it is necessary to provide more professional services and more matching scenes. Start with more standardized supervision and other aspects to standardize the development of the travel photography industry.
Affected by the epidemic, people's travel has been restricted to a certain extent, but the desire to travel has not disappeared. Instead, they are more eager and cherish the opportunity to travel.
Whether it is refurbished RVs, camping, tree houses and other accommodation methods, or travel photography from the Forbidden City in Beijing, Datang City in Xi'an to Southwest Folk Villages, experiential consumption has brought more new ways to the tourism market and is welcomed by consumers .
How popular is travel photography?
A few years ago, everyone was still chasing the first snow in the Forbidden City in winter. Now, when you enter the Forbidden City, you can meet the "kings" and "Gege" who are comparable to the make-up and costumes of the Qing Palace dramas in three or five steps. They are in the photographer's lens. It is integrated with the red walls and yellow tiles as if passing through.
If you need to book a photographer a few days in advance to go to the Forbidden City, and buy an ancient style photo package of about 1,000 yuan to experience the "palace", then it is relatively easy to travel to some folk villages in the southwest.
Walking into the folk culture tourist area, one of the three or five adjacent shops always operates a travel photography business. Even if tourists are new to the area, they can quickly choose ethnic costumes and dress up on the spot, and invite local photographers in the stilted building. , leaving beautiful images by the wind and rain bridge, the price of such a group of travel photography packages ranges from a few hundred yuan to a thousand yuan.
In the summer and other peak travel seasons, even around 9:00 or 10:00 pm, there are still tourists who are putting on makeup and waiting to take pictures, which makes people feel that travel photography is popular.
The original target customers of Travel Photography are newlyweds.
But in recent years, more and more young women and family tourists have also regarded travel photography as an important part of their travels.
Today, with the popularity of smartphones and the increasingly powerful camera functions, why do people spend time and money to invite people to take pictures when they go to attractions?
Driven by various factors such as market demand, technology development, appearance economy, and social media communication, more consumers have catalyzed their desire for beauty into more personalized, customized, and stylized consumer demands.
From the perspective of tourism, people are no longer satisfied with simple portrait records, but also hope to add certain cultural added value and artistic beauty to travel.
Even the main purpose of some consumers' travel is travel photography. They go to Xi'an to photograph Hanfu, to Dunhuang to photograph knights, and to Xijiang Miao Village to photograph ethnic styles... As a result, in the commercial photography industry, travel photography has expanded from consumption by a specific group of people to not. Divided into various groups of men, women and children.
Relevant data shows that the market size, consumer groups, and employees of travel photography have maintained steady growth during the epidemic.
Nowadays, as a kind of experiential consumption, travel photography is favored by more and more people. However, in order to make travel photography from a consumer's temporary preference to a long-term travel standard, it is necessary to provide more professional services and more matching. Start with the scene and more standardized supervision to standardize the development of the travel photography industry.
In order to attract tourists, many tourist attractions have begun to promote travel auctions as a selling point and provide corresponding services.
In order to make this kind of experiential consumption meet people's needs and attract more passengers, the market should be developed from the perspective of the audience.
From the perspective of consumers' choice, compared to natural landscapes, some cultural landscapes are often more suitable for travel photography. It is the cultural charm of those different regions that has contributed to the transition from wedding consumption to tourism consumption.
Therefore, tourist attractions with cultural and historical characteristics may wish to comprehensively design services such as clothing rental, rapid shooting and route planning according to their own advantages, so as to create some tourism environments with distinct themes and a sense of scene for tourists, making it easier to take pictures and make scenic spots easier More show.
To cultivate the consumption of travel photography, the location of the scenic spot and the relevant photography agencies also need to work hard on a professional level.
Among the photographers currently engaged in this line of work, not everyone has a certain professional level, and many are even grass-roots teams.
However, photography requires high professional skills, and travel photography is an experiential consumption. People are very concerned about the service level.
Therefore, to cultivate the travel photography market, relevant institutions and localities need to focus on improving the professionalism of different practitioners such as photographers, makeup artists, and retouchers, set appropriate entry barriers, provide necessary training opportunities, and improve the quality of scenic travel photography. , allowing consumers to obtain more satisfactory services, thereby increasing local traffic.
During the "November" holiday, many people will choose to go to travel photography, and relevant market management departments should pay enough attention to consumer disputes in travel photography consumption.
At present, many travel photography agencies and consumers rely on the Internet platform for online transactions, and the supervision is weak.
At the same time, there is no standardized contract in the travel photography industry, or the two parties have not clearly agreed on specific details, and situations such as "overlord clauses" and "high-priced negatives" have occurred from time to time.
Consumers should give priority to formal platforms and institutions when traveling for photo shoots, and keep more “minds” about signing contracts and retaining evidence; relevant regulatory authorities and industry associations need to establish industry standards as soon as possible, formulate contract templates, regulate industry development, and strive for consumption. To provide consumers with transparent and compliant products, cultivate this emerging consumption field, and help its long-term healthy development.
Ao Rong