Ministry of Economy, Trade and Industry to oblige three IT companies to disclose advertising display standards

In order to increase the transparency of transactions with giant IT companies, the Ministry of Economy, Trade and Industry has decided to oblige the three companies of the United States, Google, Meta, and Yahoo, to disclose the standards for displaying advertisements. .

Regarding the services provided by giant IT companies, it has been pointed out that due to their superior position, there is no room for negotiation when domestic companies do business, and the reasons for pricing are unclear.

For this reason, the Ministry of Economy, Trade and Industry announced on the 3rd that three companies with domestic sales of over 100 billion yen in the field of Internet advertising, Google, Meta, which changed its company name from Facebook, and Yahoo Japan, will be banned based on the law. announced that it was subject to regulation.

According to this, the three companies will be disclosed to the three companies the criteria for determining the display order when posting advertisements on their own search sites, and the conditions under which the data of people who viewed the advertisements are acquired. I am obliged to do so.

After that, each company is requested to set up a contact point to respond to complaints and inquiries from users and to report the response status, and the Ministry of Economy, Trade and Industry evaluates the contents and announces the results regularly. increase.

These regulations are based on the "Digital Platform Transparency Act" enforced in February last year. I will encourage you to.

Yahoo opens a special site for advertising placement

In response to this, Yahoo opened a special site on the 3rd that summarizes the standards for posting advertisements.

Among them, the criteria for determining the display order of advertisements differ depending on the type of advertisement.

On top of that, it is said that ▽ may be displayed in the order in which the ad space is secured, or ▽ the ad with the highest value calculated from the bid price and ad quality may be displayed preferentially.

In addition, we have newly set up a contact point for responding to complaints and inquiries about the posted advertisements, which can be accessed from the special site.

Yahoo commented, "We want to create a platform that advertisers and users can use with peace of mind."