Recently, MINI Concept Aceman, the first pure electric urban crossover concept car of the MINI brand, appeared on the Bund and officially opened its Asian debut at the MINI Brand Culture Exhibition.
Facing the electrification and digital development of the automotive market, MINI, which is about to celebrate its 63rd birthday, is still full of energy and passion as it was at the beginning of its birth.
MINI's new design language "Charismatic Simplicity" is shown for the first time in this urban crossover concept car.
The new design language focuses on the basic elements of the brand, while making bolder innovations.
The most striking feature of the MINI Concept Aceman urban crossover concept car is the visually striking front face shape. The octagonal grille in the center of the car has a simple, flat surface and a closed shape. Under the blessing of the light green matrix LED light source integrated around it Extraordinarily conspicuous.
The body is boldly painted in cold light green, which visually resembles a combination of gold and light turquoise.
The color of the body presents different visual effects under different light and viewing angles, making people deeply feel the subtle three-dimensional effect between the surface and lines of the body.
As an urban brand, MINI always pays attention to the real feelings of users, and all designs are designed to allow people to enjoy urban life to the fullest.
The MINI, which keeps pace with the times, makes full use of the advantages of digitalization, and subtly interprets the MINI brand's design philosophy of "simplifying complexity". Only a small steering wheel is retained in the cockpit, equipped with the world's first circular OLED central display, and dials. lever switch.
At the same time, building a pure electric vehicle also gives MINI more opportunities to display creativity. MIN highlights elegant and environmentally friendly knitted fabrics with unique aesthetic design. The interior of the MINI Concept Aceman concept car is exquisite and comfortable. Playful.
Ingenious fusion of individual aesthetics and digital technology to create the most forward-looking minimalist works, only MINI can do it.
When you stand in front of the MINI Concept Aceman concept car, you can't help sighing: MINI, which has been exciting for 63 years, how can it bring new tricks every time it meets?
When approaching it, the "light cloud" in front of the car will become brighter and brighter as the distance gets closer, and the external speakers of the car will emit interactive sound effects, which will gradually become stronger, just like a greeting between friends.
When the vehicle is unlocked, the matrix LED light source on the surface of the grille presents a rice flag pattern, and the light green light source lights up accordingly. Full of ceremony.
Entering the car, digital technology makes the interior of the MINI Concept Aceman more refreshing and simple, and at the same time full of fun.
The MINI brand is the pioneer of minimalism in the field of automotive design. Since its inception, it has been adhering to the design concept of "less is more", focusing on the basic elements, and always meeting the needs of users in the simplest, direct, yet intelligent and creative way.
The MINI Concept Aceman crossover concept car boldly cancels the traditional instrument panel and center control screen. Only the small steering wheel, the world's first circular OLED center display screen and the paddle switch are retained on the center console. This is actually a "mini to simplicity" design. The high-tech embodiment of language, clear design, intuitive function and easy operation.
In the era of big screens, MINI still adheres to the design philosophy of simplifying complexity.
In addition, in this new concept car, MINI interprets the concept of sustainability in a unique way - boldly abandoning chrome and leather, and using knitted fabrics extensively.
Highly creative high-quality fabrics further enhance the appeal of the interior while considering sustainability. The combination of sensual colors and recycled materials, combined with a soft and fluffy touch, makes the interior space more warm and comfortable, while at the same time Without losing the unique sophistication and luxury of MINI.
At the same time, this MINI-style sustainable car also demonstrates MINI's unique vision for aesthetics.
The door handles and the steering wheel are covered with dark green velvet fabric for a great feel; the multi-function buttons are integrated under the backlit fabric surface, and the details are full of refined style; a decorative strip with the word "ACEMAN" at six o'clock on the steering wheel It adds a touch of fashion.
What is more worth mentioning is that the seats covered with large area of knitted fabrics have rich and interesting embroidered XO characters, like a small game with three dots connected by X and O, with the word "MINI" hidden in it, which is playful and playful. And fun.
For MINI, good design can travel through time.
To this day, the small stature and large space MINI has always deeply rooted the concept of "minimum resource consumption" in the brand.
In the era of electrification, MINI still focuses on details, continues classics, continues to innovate, and always leads the trend. This sustainable brand is still full of vitality and passion as it was born.