Buying Services Online to Drive New Consumption (Online China)
Want to eat a big meal at home but not good at cooking, what should I do?
You can order online, ask chefs to cook at your door, and the taste of meals can be customized... "Internet +" stimulates new kinetic energy in the service industry, and online service consumption rises and becomes a consumption hotspot.
New scenarios of service consumption emerge
In June of this year, 17-year-old Xiao Cheng was diagnosed with a mental disorder in a public hospital in Changsha, Hunan.
In order to obtain continuous medical services, Xiao Cheng's mother purchased 3 months of mental and psychological full-course management services for him on the Internet medical and health platform "Weimai".
The platform immediately established a management team for Xiaocheng, including attending doctors, platform-certified psychological counselors and micro-pulse case managers, to provide continuous and personalized services in psychological intervention, emotional management, medication reminders, audio and video online consultation, etc. Medical health services.
Recently, Xiao Cheng went to the hospital for a follow-up visit, and the results showed that his condition had been significantly controlled and improved.
According to the 50th "Statistical Report on the Development of China's Internet" released by the China Internet Network Information Center in August, as of June this year, the number of online medical users in China reached 300 million, an increase of 1.96 million compared with December 2021, accounting for 5% of the total number of Internet users. 28.5%.
"Multi-level and diversified medical and health services are increasingly favored, and the 'Internet + whole-course management' model is gradually recognized and accepted by the public." said the relevant person in charge of Weimai.
Today, online service consumption is gradually integrated into people's daily life.
For example, if you want to exercise at home, you can purchase the "cloud fitness" service and ask fitness coaches to teach and guide online.
A large number of new scenarios of service consumption have emerged online.
Online matching of supply and demand
Experts believe that the deep integration of the Internet and traditional industries will continue to release new vitality of service consumption through the "online + offline" approach.
In August of this year, Mr. Dai, who lives in Yubei District, Chongqing, encountered a trouble.
The toilet at home was clogged, and the whole family went into battle, but still failed to clear it.
At the recommendation of a neighbor, Mr. Dai opened the WeChat applet of "Woodpecker Home Repair", found the "Toilet Unblocking" service in the applet, entered the address and phone number, and clicked "Place Order".
About 30 minutes later, the maintenance master knocked on Mr. Dai's door.
"The master quickly cleared the toilet, and the charges are not too high." Mr. Dai said, "There will be all kinds of trivial matters in life, and I really don't know who to turn to for a while. At this time, various online services are offered. It's very useful." Recently, Mr. Dai downloaded service apps such as door-to-door car wash and online laundry.
"There are a lot of new services online now, which are quite practical," said Mr. Dai.
It is understood that more and more consumers are accustomed to the way of online booking, purchasing and offline service. The fields of home appliance repair, housekeeping service, health management, travel booking, car maintenance and other fields are accelerating the development of online and offline integration. The catering industry performed particularly well.
According to data released by the Ministry of Commerce, in the first half of this year, online catering sales increased by 2.6% year-on-year.
A report released by the National Bureau of Statistics shows that, driven by factors such as the continuous increase in the penetration rate of the Internet, especially the mobile Internet, takeaway catering services have grown rapidly in recent years. The growth rate is more than 15%, of which 2021 will increase by more than 30% over the previous year, which is significantly faster than the overall level of the catering industry.
Wang Yiming, vice chairman of the China International Economic Exchange Center, believes that at present, the development of service consumption and the rapid rise of the digital economy are converging, accelerating the online and offline integration of the service industry, enriching service consumption scenarios, improving service consumption experience, and promoting service supply and service consumption. requirements are more effectively matched.
New technologies support new experiences
Behind the popularity of online service consumption, it is inseparable from the support of new technologies such as cloud computing, big data, VR (virtual reality), and AR (augmented reality).
In May of this year, Ms. Shao, who lives in Fengtai District, Beijing, bought a house through Beijing Lianjia. After two weeks of selection, she initially selected several houses in Fengtai District and Chaoyang District.
Ms. Shao's parents wanted to check on their daughter. Because they were out of town, Beijing Lianjia broker Yuanyuan recommended the "VR house viewing" service for the two elderly people.
At first, the elderly did not accept this method, but after seeing several houses, they found that through VR, they could clearly see the location of the community, the type of room, and whether there was any obstruction.
During that time, Yuanyuan took the elderly to see the house in VR online every night, explaining while watching.
After more than 10 days of online viewings, Ms. Shao's parents finally helped their daughter choose a house, which was successfully sold soon after.
New technology makes many new "plays" possible.
The "Fliggy Travel" APP has launched AR tour service for museums, and provides visitors with AR special effects, digital sand table, map guide, virtual tour guide and other functional experiences through AR and other digital technologies; China Unicom uses 5G technology to provide slow live broadcast and interactive experience for scenic spots Live broadcast, with "5G+4K" multi-view live broadcast, brings a new mode of online live broadcast to the National Grand Theater, Guangzhou Grand Theater, etc.
"The application of new technologies is an important driving factor for the rapid growth of online service consumption." Zhao Ping, deputy director of the Research Institute of the China Council for the Promotion of International Trade, said that the deep integration of the new generation of information technology and the service industry has accelerated the release of the growth potential of the service consumption market.
Pan Xutao Li Shuman