On September 28, MINI Concept Aceman, the first pure electric urban crossover concept car of the MINI brand, appeared in Shanghai and made its Asian debut at the MINI Brand Culture Exhibition.

The MINI Concept Aceman is MINI's first pure electric crossover model. The MINI design team uses a new design language to open up a new future for MINI with technological innovation and forward-looking interpretation of personal travel.

The minimalist design of the concept car is familiar yet refreshing, and the digital experience enables deep interaction with users and demonstrates MINI's high focus on sustainability.

MINI's first compact pure electric crossover concept car, MINI Concept Aceman, makes its Asian debut in Shanghai

　　Mr. Bo Langrui, Vice President of MINI China, said: "As a new representative of the MINI family in the luxury compact segment, the MINI Concept Aceman pure electric crossover concept car fills the gap between the MINI three-door version and the MINI COUNTRYMAN. It fully demonstrates MINI. How to reinvent yourself while sticking to the classic elements of the brand with the new design language of 'mini to simplicity' in the environment of technological iterative innovation."

The first pure electric crossover concept car of the MINI family, opening a new era of MINI with the design language of "mini to simplicity"

　　The wonderful thing about the MINI Concept Aceman pure electric crossover concept car is that it gives people a sense of familiarity and freshness.

The new design language of "Mini Minimalism" naturally integrates individual aesthetics, digital technology and forward-looking concepts, which is a design philosophy that only MINI can do.

As a compact and compact urban pure electric crossover model, the MINI Concept Aceman is 4.05 meters long, 1.99 meters wide and 1.59 meters high.

MINI's signature body proportions and upright nose shape reflect the new concept car's avant-garde interpretation of the tough looks and versatility of a crossover.

In addition, the innovative interpretation of many classic rice flag elements inside and outside the car also hides MINI's unique design.

　　As an urban brand, MINI always pays attention to the real feelings of users, and strengthens the emotional connection between people and cars through humanized design.

When you approach it, the "cloud of light" in front of the concept car will become brighter and brighter as the distance gets closer, and the external speakers of the vehicle will emit interactive sound effects, which will gradually become stronger, just like a greeting between friends.

When the vehicle is unlocked, the matrix LED light source on the surface of the grille presents a rice flag pattern, and the light green light source lights up accordingly. full of feeling.

Deep integration of real touch and digital technology, MINI in the era of electrification is still MINI

　　Digital technology makes the interior of the MINI Concept Aceman more clean and simple, and at the same time fun.

MINI firmly believes that any technology ultimately serves people.

The digital innovation technology on the concept car makes MINI focus more on the core elements, presents the brand's minimalist design language more clearly, and endows it with many emotional and warm expressions.

The new design language of "mini to simplicity" combines individual aesthetics, digital technology and sustainable concepts

　　In terms of interior design, MINI takes full advantage of digitalization to subtly interpret the MINI brand's design philosophy of "simplifying complexity": only the steering wheel, paddle switches, and the world's first circular OLED central display remain in the cockpit.

MINI integrates rich functions into the classic circular screen, with clear interface interaction design and intuitive functions. It can also extend the screen image to the entire interior panel through projection technology to serve users in a more innovative way.

　　When the doors are opened, a brilliant color image is projected onto the floor of the boarding area, and the circular OLED central display will present a colorful pulse pattern, with the projection extending from the roof to the instrument panel and door panels.

Then, "Hey Friend" greeted on the display, and mixed sound effects created a cheerful atmosphere.

Such a ceremonial and interesting way of greeting, only MINI can do it.

The content on the central display can also be extended to the central control interior panel through image projection.

From sharply contoured maps, to diffuse cloud patterns, refined color schemes complemented by just the right lighting ambience and sound, MINI uses digital innovations to create a multi-sensory immersive in-car experience.

　　Based on the digital experience, the MINI Concept Aceman is also innovatively equipped with three digital experience modes.

In "Personal Mode", the user can customize the display background image and present it on the center console interior panel in the form of lifelike animation, such as clouds, ocean waves, or sparkling water, and synchronize with the configuration There are tailor-made sound effects.

A new digital experience model

　　Like your digital buddies, the MINI Concept Aceman is well versed in every fun part of the city.

"Pop-Up Mode" is the first experience-based navigation function launched by MINI. The system can automatically recommend navigation destinations according to user preferences.

For example, by selecting the "Adventure" category in the display list, MINI can recommend popular destinations based on its knowledge of modern urban life.

　　"Vivid Mode" is a fun and entertaining function. Users can control the OLED center display and the center control interior panel perfectly through gesture control.

For example, users can create colorful bubble text from the display's "ACEMAN" component, drag and drop it into the dashboard, and play with vivid game sound effects.

The interactive way of this small game is full of fun and playful atmosphere.

Environmentally friendly selection of materials to create a sustainable future car with unique ingenuity

　　For 63 years, MINI has been good at creating the richest experience with the least resource consumption, namely: more efficient space, energy utilization, and smaller consumption, vividly interpreting the sustainable development concept that the brand has always practiced, MINI Concept Aceman Crossover concept cars are no exception.

　　In this new concept car, MINI interprets the concept of sustainability in a unique way - boldly abandoning chrome and leather, and making extensive use of knitted fabrics.

Highly creative high-quality fabrics further enhance the appeal of the interior while considering sustainability. The combination of sensual colors and recycled materials, combined with a soft and fluffy touch, makes the interior space more warm and comfortable, while at the same time Without losing the unique sophistication and luxury of MINI.

　　At the same time, this MINI-style sustainable car also demonstrates MINI's unique vision for aesthetics.

The door handles and the steering wheel are covered with dark green velvet fabric for a great feel; the multi-function buttons are integrated under the backlit fabric surface, and the details are full of refined style; a decorative strip with the word "ACEMAN" at six o'clock on the steering wheel It adds a touch of fashion.

What's more worth mentioning is that the seat is covered with a large area of ​​knitted fabric, and the embroidered XO word design is rich and interesting, like a small game with three dots connecting X and O, and there are four characters "MINI" hidden in it. People play.

　　For MINI, good design can travel through time.

To this day, the small stature and large space MINI has always deeply rooted the concept of "minimum resource consumption" in the brand.

In the era of electrification, MINI is still innovating and leading the trend. This sustainable brand is still full of energy and passion as it was born.