"Cloud Exhibition" adds vitality to economic and trade cooperation
Turn on your mobile phone, touch the screen with your finger, and click to enter the "cloud" platform of online related exhibitions. All kinds of exhibition products are dizzying... In the past two years, with the improvement of cloud technology and the innovation of exhibition mode, more and more Many economic and trade exhibitions have realized the interaction and integration of online and offline exhibitions.
"Cloud Exhibition" reflects the new vitality of market players in the digital age, and injects new impetus into the economic and trade development of enterprises and economic and trade cooperation and exchanges at home and abroad.
Create a "Never Ending Exhibition"
In May this year, the General Office of the State Council issued the "Opinions on Promoting the Stability and Quality Improvement of Foreign Trade", which proposed to promote enterprises to make good use of online channels to expand trade transactions, accelerate the digital and intelligent construction of exhibitions, and strengthen the interaction with cross-border e-commerce platforms. To promote, actively apply VR (Virtual Reality), AR (Augmented Reality), big data and other technologies, optimize new exhibition models such as "cloud exhibition hall" and virtual booth, intelligently connect supply and procurement, and facilitate business transactions.
Online exhibitions have become the general trend.
The 19th China-ASEAN Expo was held in Nanning, Guangxi from September 16th to 19th, attracting more than 2,000 enterprises to participate online .
It is understood that starting from 2020, the CAEXPO will adopt a combination of physical offline exhibition and "Cloud CAEXPO", which is not only a wise move to deal with the epidemic, but also fully exploits digital, networked and intelligent The new kinetic energy of economic and trade exhibitions in the era of change.
Combining big data, artificial intelligence, virtual reality and other technologies, this year's CAEXPO has carried out a comprehensive upgrade of technical service support, and functions such as "cloud display", "cloud meeting", and "cloud negotiation" are all available, ensuring the "cloud on the east". Expo" 365 days of uninterrupted year-round normalized online operations.
An exhibitor of the "Cloud CAEXPO" said that the "Cloud CAEXPO" has a novel format and convenient viewing. Through the H5 animation "Go!
You can “roam in the cloud” without leaving your home through content channels such as “Cloud Travel Expo” and WeChat applet “China-ASEAN Expo”, and “24 hours without closing” you can visit the “cloud exhibition halls” of ASEAN countries, which makes people linger and forget to return.
Industry insiders pointed out that, compared with offline physical exhibitions, online "cloud" economic and trade exhibitions rely on digital platform technology to make the audience feel as if they are on the scene, and can get rid of the time and space constraints of traditional exhibitions and exhibitions, and become a "never ending exhibition". ”, enhancing the audience coverage and influence of the exhibition.
All-round display of products
Experts believe that the new form of online trade exhibitions can provide an efficient and smooth "cloud" communication platform for economic and trade exchanges and cooperation at home and abroad, open up supply and demand blocks in the international market for foreign trade enterprises and solve difficulties, and promote Chinese and foreign investment and more. Multi-cooperation projects are implemented.
Taking the China-ASEAN Expo as an example, the new model of "China-ASEAN Expo on the Cloud" has effectively enhanced the enthusiasm and effectiveness of exhibitors from ASEAN countries, promoted and supported more cooperation and development between China and ASEAN countries in the economic and trade field, and effectively promoted mutual benefit between the two sides. win-win.
There are many exchange exhibitions that use the "cloud" to hold exhibitions and promote international economic and trade cooperation.
In July this year, the 2nd China International Consumer Goods Expo created an online "cloud exhibition" platform to further enhance the communication effect and influence of this Consumer Expo on an international scale.
Full of immersive "VR panorama" experience, wonderful pictures of the live broadcast, and with the help of the "cloud" platform, people can have a panoramic view of the splendid consumer expo, and exhibitors also let the products be displayed in all directions.
In September, the 7th China-Asia-Europe Expo opened an online exhibition channel, and the combination of online and offline mode revitalized various resources of the exhibition. "The exchange method is conducive to promoting precise trade matching and project signing, deepening cultural exchanges between China and foreign countries, and helping the construction of the core area of the Silk Road Economic Belt.
Accelerate the digital construction process
The vigorous development of "Cloud Expo" has provided a broad product display platform for a large number of small, medium and micro enterprises during the epidemic prevention period.
Industry insiders pointed out that in today's accelerated digitalization process, promoting the "cloud" exhibition and popularizing online exhibitions has become a general consensus in all sectors of society.
Recently, the Standing Committee of the Shanghai Municipal People's Congress issued the "Regulations of Shanghai Municipality to Serve and Host the China International Import Expo", proposing to promote the digital empowerment of the China International Import Expo, support the organizers to promote the integration of online and offline, expand the digital application scenarios, and improve the convenience of exhibitors and participation. Sex and experience.
Some analysts believe that the announcement and promulgation of this regulation shows that the relevant government departments attach importance to optimizing the "cloud exhibition hall", which will speed up the construction process of the "cloud" exhibition of the CIIE, and help the development and iteration of economic and trade exhibitions in the digital economy era. .
Experts said that the "cloud exhibition" and other models provide new starting points and new kinetic energy for economic and social development, stimulate the vitality of market entities, and promote the stability and improvement of foreign trade.
In the future, we should continue to speed up the process of digital construction of the economic and trade exhibition platform, and provide more support in terms of policies, so that the "cloud exhibition", "cloud negotiation" and "cloud signing" can better serve the development and economic and trade cooperation of Chinese enterprises.
Ding Meidong