It's finally October, autumn of appetite.


But we are planning to raise the price of such things and such things that are close to us.


According to private credit research companies, more than 6,500 items have been raised.


I thought the heat wave was over, but now it looks like my bosom is getting cold.

what will go up in price?

Teikoku Databank, a private credit research company, conducted a survey of 105 major food and beverage manufacturers in Japan regarding price increases as of the end of August, and found that 6,532 items had raised prices in October. It means that



The average price increase is about 16%.

The main items whose prices will be raised are:


▼Alcoholic beverages such as beer and carbonated drinks are the most common, 2835 items


▼Canned seafood products, ham, sausages and other processed foods are 1,819 items


▼Seasonings such as mayonnaise and dressings are 1,800 items


▼ Dairy products such as cheese are 48 items


▼ Sweets such as candy and rice crackers are 22 items



According to Teikoku Databank, which conducted the survey, it is analyzed that various conditions overlapped.

Yuji Masaki, General Manager of Information Department, Teikoku Databank Osaka Branch


"It is thought that price hikes were concentrated in this autumn due to a combination of factors such as rising prices of raw materials such as wheat, energy prices, etc., and rising import prices due to the weaker yen. Processed foods. is something that is used on a daily basis at home, so I think a sense of burden will appear directly.”

Supermarket: “Most alcohol prices will go up.”

At a supermarket in Osaka's Abeno Ward, out of about 25,000 items such as cheese, ham, and mayonnaise sold at stores, 2,000 to 3,000 items will be raised as soon as the current stock runs out.

In particular, alcoholic beverages, for which many manufacturers raise their prices in October, have a special corner in the store until the end of September, encouraging customers to stock up.



A female customer said, "It's hard for alcoholic beverages to go up in price. I want them to go back to normal someday."

Toshihito Uchida, president of Aoi Support, which operates supermarkets, said,


"This is the first time I've ever seen so many food prices go up. The reality is that we're being forced to respond to price increases. Products such as beer and chuhai are extremely expensive.

The profit margin is low, and if the manufacturer raises the price, it will have to be passed on to the selling price, so I hope you will buy as many as possible now.”

Booming craft beer is also affected...

Liquor stores that sell craft beer in Osaka are worried that the price hike will lead to a decline in consumption throughout the industry.



There are about 130 types of craft beer available at liquor stores in Asahi Ward, Osaka.



Under these circumstances, since April this year, the prices of most of the products in the store have been raised, as the prices of the suppliers have been raised one after another.



In October, we received further notices from multiple manufacturers about price increases, and there are some items where the purchase price will go up by 10-20%.

For this reason, the store is taking measures to increase the number of purchases before raising the price, but it is difficult to increase significantly because craft beer requires refrigeration and many do not last long.



The store is worried that the price increase will lead to a drop in consumption in the craft beer industry as a whole, so we are strengthening our SNS to let as many people as possible know about its appeal.

Rika Hori, Manager of Liquor Shop Asahiya


``Craft beer itself is already priced high, so I'm very worried that repeated price increases will lead consumers to turn away from craft beer.''

How much will it cost the family?

According to a survey by Teikoku Databank, we also know that there will be a total of about 20,000 items that will be raised in one year, including this autumn's price increase.



Based on the results of this survey and the Ministry of Internal Affairs and Communications' "household budget survey," the financial burden increased by 68,760 yen in one year for households with two or more people.



Regarding the trend of future price increases, the person in charge said, ``I think it will settle down someday, but it seems that the price of raw materials and energy will continue to rise, and the yen will continue to weaken, so it seems that price increases will continue sporadically for a while.''

What should consumers do?

How should we respond to continued price increases?


One way to do this, according to economists, is to shop discerningly.



Director Atsuhito Wakabayashi, Kansai Economic Research Center, The Japan Research Institute


"Many of the prices have risen in imported goods, not all of them. It's important to shop well."