BYD was "touched by porcelain"! Wang Chuanfu's signature and official seal were forged, and he responded that he had called the police

　　Although the word "touching porcelain" is generally related to cars, its target is generally car owners, not car companies.

But recently, BYD, the leading domestic new energy vehicle company, has encountered a "touching porcelain" in Nanning, Guangxi.

　　On September 16, a company called "Nanning Xiaozhongzheng Commercial Secretary Co., Ltd." (hereinafter referred to as "Nanning Xiaozhongzheng Company") changed its name to "BYD (Guangxi) New Energy Co., Ltd.", claiming that it was acquired by BYD. , and submitted relevant materials, and the registered capital jumped from 300,000 yuan to 100,000,000 yuan.

　　Unexpectedly, after four or five days, the above-mentioned behavior encountered an "anti-counterfeiting" from BYD.

According to information on the website of the Nanning Administrative Examination and Approval Bureau of Guangxi, on September 20, BYD Automobile Industry Co., Ltd. (hereinafter referred to as “BYD Automobile Industry”) reported that the official seal submitted by Nanning Xiaozhongzheng Company and Wang Chuanfu’s signature were forged, so on September 16 The company change registration was cancelled.

　　Why is BYD being targeted by "Li Gui"?

What is the origin of this Nanning Xiaozhongzheng Company?

BYD , which

　　This time, it was targeted by "Li Gui" from Nanning, probably because BYD has made a large-scale layout in Nanning, Guangxi Province recently.

It is understood that since the beginning of this year, BYD has been operating frequently in Nanning, and has deployed at least 5 major projects, with a planned total investment of over 16.3 billion yuan.

　　Among them, "Nanning Yongzhou Fudi Battery Co., Ltd. BYD Power Battery Expansion Project" will rent 240,000 square meters of factory buildings to build a 10GWh power battery project with a total investment of 2.5 billion yuan. The project is expected to be constructed in 2023. Finish.

　　"Guangxi ASEAN Fudi Battery Co., Ltd. BYD 10GWh hybrid battery and 5GWh new battery project" has a total construction area of ​​about 649,400 square meters. It will build a factory for the research and development, production and manufacturing of battery cells, modules and other products. The project The total investment is 8 billion yuan, and the construction is expected to be completed in 2024.

　　The total construction area of ​​the "30,000-ton lithium carbonate project of Nanning BYD New Materials Co., Ltd." is about 100,000 square meters. The total investment is expected to be 1.5 billion yuan. The construction is expected to be completed in 2024.

　　The total investment of the "Nanning BYD New Energy Vehicle Comprehensive Test Field Co., Ltd. BYD Intelligent New Energy Vehicle Comprehensive Test Field" project is 2 billion yuan, and the construction is expected to be completed in 2025.

　　Finally, there is the "Lingli Industrial Park New Energy Vehicle and Supporting Industrial Park Project (Phase I)". The project has a construction area of ​​about 85,600 square meters and a total investment of about 2.322 billion yuan. The construction period is 2023-2024.

　　According to the "Nanning Release" news, BYD Chairman and President Wang Chuanfu once said that Nanning, as the core growth pole of the rising regional development, is a treasure place for high-tech, high-end enterprises and high-level talents. BYD's eyes inevitably turn to Nanning.

　　In the context of BYD's large-scale entry into Nanning, Nanning Xiaozhongzheng Company "changed itself" and changed its name to "BYD (Guangxi) New Energy Co., Ltd.", perhaps also trying to take advantage of the opportunity.

　　It's just that under BYD's strict defense, this illegal act was soon discovered.

According to Tianyancha, on September 16, Nanning Xiaozhongzheng Company changed its name, and on September 21, it changed its name back to "Dresh".

　　In an interview with other media, BYD said that the company has "already called the police".

Major shareholder of "Li Gui" company, engaged in seal making

　　Interestingly, this Nanning Xiaozhongzheng company "pretends" to be acquired by BYD by forging the official seal of BYD Auto Industry and Wang Chuanfu's signature.

The major shareholder of Nanning Xiaozhongzheng Company happens to have a company specializing in seal making.

　　According to Tianyancha, the major shareholder of Nanning Xiaozhongzheng Company is Nong Caiyun, who holds 70% of the company's shares.

Nong Caiyun currently serves as the legal representative of two companies, in addition to Nanning Xiaozhongzheng Company, there is also a "Liuzhou Shangdian Seal Production Co., Ltd.".

　　The business scope of "Liuzhou Shangdian Seal Making Co., Ltd." includes "official seal engraving".

I don't know if the official seal used for this fraud has anything to do with this company.

　　What did these two "counterfeiting incidents" remind BYD?

Zhang Xiaorong, president of the Deepin Science and Technology Research Institute, believes: "BYD should strengthen the protection of its own brand intellectual property rights, actively establish a brand-related protection system, increase the investment of team legal resources, and actively protect its own legitimate rights and interests."

　　In order to further understand the relevant situation, a reporter from Securities Times sent an interview letter to BYD, but has not responded as of press time.

　　In fact, the turmoil caused by "fake official seals" in recent years is not uncommon.

In 2020, there was also the incident of "Tencent sued Laoganma".

　　According to a notice issued by the Shuanglong Branch of the Guiyang Public Security Bureau at that time: "Our bureau initially found out that three criminal suspects forged Laoganma's official seal, pretended to be the manager of the company's marketing department, and signed a cooperation agreement with Tencent. The purpose is to Get the game gift package code that was given in the promotional activities, and then re-sell it on the Internet to illegally obtain economic benefits." In the end, this "funny goose injustice" turmoil ended with Tencent and Laoganma shaking hands.

　　From the perspective of enterprises, how to avoid the occurrence of similar "touching porcelain incidents", or reduce the harm to themselves?

　　Zhang Dexin, president of the Cultural Tourism Innovation Research Institute, believes that, on the one hand, enterprises should pay attention to the protection of their own brands, including the preventive registration of trademarks and the protection of brand IP.

On the other hand, after the company grows, it needs to have a corresponding brand team and legal team, pay attention to relevant risks in a timely manner, and pay attention to online public opinion reminders.

　　"From the perspective of partners, when cooperating, we must conduct strict qualification examinations on the partners. It is not enough for the other party to provide corresponding certificates. Offline research and daily communication are necessary." Zhang Dexin said .