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Last month, the producer price index fell 0.3% from the previous month.

This is thanks to the fall in international oil prices, but all other sectors, such as house prices, dining out and airfare, have risen.

In particular, it is unknown when prices will peak, especially since the electricity and gas rate hikes are confirmed next month.

Tired of high prices, consumers are looking for bigger and cheaper products than ever before.



Reporter Lee Hye-mi reported.



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This is a large triangle gimbap sold at convenience stores.



The weight has been increased by 40%, making it bigger and thicker than before.



Because there are so many people looking for it, 70% of the convenience store's Samgak Gimbap this year came from large products.



King size coffee, which doubles the capacity of a 2L large-capacity beer, has also appeared.



[Kim Jin-sun/Franchise company official: It has been about two months since (king-size coffee) was launched, and the accumulated sales are about 100,000 cups.]



As high prices continue, more and more consumers are looking for bigger and cheaper products. .



[Song Hyunji/Consumer: The price of coffee is so expensive, but there is only a few hundred won difference, so if a large product comes out in the same price range, I would of course prefer a large product.]



The change is also confirmed by data.



When a research institute analyzed the amount of mentions on consumption behavior over the past year, non-spending and not owning increased by 30%, while consumption-oriented keywords such as YOLO and Flex decreased by 11%.



[Kim Eun-yong/Director of KPR Digital Communication Research Institute: As long as the economy is not out of recession for the time being, the trend of becoming more thrifty and saving more seems to take place.]



However, you should be wary of the pitfalls contained in cheap goods.



[Lee Eun-hee/Professor of Consumer Studies, Inha University: Even if the unit price is small (large-capacity products), it is difficult to control consumption because consumers buy large sizes, so consumption is strengthened.]



Half price, lowest price, It is a time when large-capacity products, consumers need to make a wise decision.



(Video coverage: Hwang In-seok, video editing: Lee Seung-yeol, CG: Seo Dong-min, Im Chan-hyuk)