The highest monthly salary is 50,000, and Hema recruits partners nationwide to sell flowers
Is the flower partner fragrant?
After testing the waters in Changsha and Zhengzhou, Hema Xiansheng used a monthly salary of up to 50,000 yuan to recruit partners across the country to sell flowers.
On September 15, the WeChat official account of the Hema Intelligence Bureau released a flower partner recruitment plan, targeting 19 cities including Shanghai, Beijing, Chengdu, and Shenzhen, and planning to recruit more than 60 partners to jointly manage the flower business of Hema stores.
The recruitment poster shows that partners can use Hema Garden as their own flower shop, but they do not need to pay rent, join fees, utility fees, and do not have to worry about purchasing and replenishing goods, relying on Hema's existing supply chain and online line Under the integrated sales channels, it is enough to do a good job in the operation of the store.
However, some lawyers have analyzed that the partnership model adopted by Hema aims to avoid labor relations and reduce legal risks.
Hema's monthly salary of 50,000 recruits
Last year, the layout of the flower industry began
Regarding the requirements of flower partners, Hema stated in the recruitment poster that there is no age limit, no limit on education, no limit on gender, and only relevant experience is required.
When filling out the registration form, you need to explain the relevant experience and years in the flower industry, and the skills you are good at in flower business.
It is reported that Hema has opened nearly 300 Hema gardens in more than 20 cities in China.
The relevant person in charge of Hema told the Red Star Capital Bureau that selling flowers seems to be beautiful, and it is also a profession that requires experience and has thresholds, so it is a necessary option for partners to understand flower maintenance, flower shop operation, and relevant experience.
Chen Xi, the project leader of Hema, gave an example. Couples who have run a small flower shop can come to Hema to work together.
He explained that Hema has been exploring ways to improve the efficiency of flower business internally. At the same time, externally, some flower shop operators have become more difficult to operate due to the epidemic and other reasons. They all have experience and skills in flower maintenance and know how to operate A flower shop, Hema hopes to provide flexible and well-paid jobs for flower practitioners.
Data from iResearch shows that in 2021, the flower e-commerce market will reach 89.69 billion yuan, a year-on-year increase of 17.63 billion yuan.
Hema expects its flower sales to increase by 80% in 2022 compared to the previous year.
The growth comes from Hema's nationwide deployment of the flower industry from 2021, using a supply chain of direct delivery from the origin warehouse, trunk line transportation, processing from the sales warehouse, and end-to-end distribution.
It is understood that in May 2022, Hema established a "Flower Hema Village" at the Baiyi Peony Base in Heze, Shandong Province, to formulate standards for flower size, length, openness, gradient of flower color, and post-harvest processing.
In Yunnan, Hema signed a direct procurement cooperation agreement with the flower base, and also cooperated with Kunming Dounan Flower Auction Center to establish its own flower origin warehouse in Kunming, responsible for flower purchase, screening and processing, subcontracting, and delivery.
Partners need to have individual industrial and commercial qualifications Lawyers believe that the partnership model can avoid labor relations
The relevant person in charge of Hema told the Red Star Capital Bureau that partners need to join Hema as an independent business entity, which is different from ordinary labor relations.
The maximum monthly salary of a partner is 50,000 yuan, including "guaranteed income + sales commission + various incentives", of which the guaranteed minimum income varies according to different cities.
If partners can effectively reduce losses and expand new business in the process of managing Hema Garden, they can get corresponding rewards, and the more work they do, the more they will get.
Pang Jiulin, a lawyer from Beijing Chunlin Law Firm, told the Red Star Capital Bureau that "independent industrial and commercial individuals" include companies, enterprises and individual industrial and commercial households, and are not individuals.
The main difference between it and ordinary labor relations is that there is no need to pay social security benefits and other responsibilities.
Lawyer Pang believes that independent industrial and commercial individuals do not join as employees, so Hema does not need to assume the relevant responsibilities of employers to employees, but pays remuneration based on the completion of tasks agreed by both parties.
Lawyer Zhu Jieping, the founding partner of Taikun Law, told the Red Star Capital Bureau that "independent industrial and commercial individual" is not a legal title in the standard sense. From the perspective of its legal consequences, the title may correspond to "individual industrial and commercial households".
From a comprehensive analysis, Hema hopes to avoid labor relations by changing the legal relationship, so as to reduce labor costs and labor legal risks.
However, a fresh food industry practitioner told the Red Star Capital Bureau that the so-called "partnership" is a common incentive mechanism for offline supermarket companies.
Chengdu Business Daily-Red Star News reporter Yu Yao
Intern reporter Cheng Luyang