Have you "tried an early adopter" of a folding screen phone?
The relevant person in charge of the Ministry of Industry and Information Technology recently stated at a series of press conferences on the theme of "Industry and Information Development in the New Era" that China's consumer electronics diversified innovation achievements have emerged in an endless stream, the modernization level of the industrial chain and supply chain has been steadily improved, and many "world first" consumer electronics products have been launched one after another. The launch, including the world's first consumer-grade foldable flexible screen mobile phone and the world's first stacked-screen TV, demonstrates the level of China's innovation capabilities.
A related report from the International Data Corporation IDC shows that in the first half of 2022, China’s shipments of folding screen products exceeded 1.1 million units, a year-on-year increase of about 70%.
In the context of the year-on-year decline in smartphone market shipments, the foldable screen mobile phone market segment has still achieved rapid growth, and some products are still in short supply.
Screen folding brings freshness
The folding screen mobile phone is to realize the foldable display of the mobile phone through a flexible screen, etc., to achieve the dual characteristics of a large-screen display effect and easy portability.
From the perspective of the folding scheme, the current folding screen mobile phone has various forms such as horizontal inward folding, horizontal outward folding and vertical inward folding.
"The first thing that a folding screen brings to users is a sense of freshness, because the act of folding the screen itself is very cool." Xiao Zhou, an electronic product enthusiast, introduced the reason for his "early adopters" of folding screen mobile phones.
Of course, the freshness brought by the folding screen mobile phone is not limited to the form of folding itself. The "new gameplay" extended by folding brings users a completely different experience from the traditional straight screen mobile phone and expands the mobile phone. the concept of.
The foldable screen provides users with a "refreshing posture".
"Like the foldable phone I'm using, it has a 'tent mode'. When the screen is unlocked and the phone is flipped upside down and placed in a 'tent' state, the screen will be locked and displayed on the external screen, and you can directly use the external screen to watch dramas. , swipe videos, and no longer need a mobile phone stand. In addition, the large size advantage of the folding screen mobile phone when the inner screen is unfolded also brings a new visual experience, and the effect is even more shocking." Xiao Zhou said.
"The vertically folded mobile phone is a new generation of 'selfie artifact' for girls who love to take selfies - flip the screen to find the best selfie angle, the bottom half of the screen is used as a mobile phone stand, and the top half of the screen is previewed in real time, completely freeing both hands , so that you can enjoy the 'concave shape' with the sisters. Moreover, the vertically folded mobile phone is only the size of the palm of the hand when it is folded, which is convenient to put in the pocket of the clothes." said Xiao Yang, who likes to take selfies.
"Multi-screen interaction to watch two games at the same time"
The concept of folding screen is trendy, but the cool effect brought by the hardware level is only the foundation. What really determines the user experience depends on whether the mobile phone manufacturer can create a set of application ecology at the software level that matches the use logic of the folding screen.
iiMedia Research survey data shows that when choosing a folding screen phone, more than 60% of the surveyed users pay attention to the smart system of a folding screen phone.
"I personally think a stable and easy-to-use split-screen operating system is a special bonus," said a netizen who often needs to process work information on the mobile phone.
At present, the multi-task split-screen display function has become the standard configuration of folding screen mobile phones. Users can write minutes while participating in online meetings, and use social software to communicate work progress and view data reports through office software, which greatly improves the mobile office on the mobile phone. efficiency.
In addition to the operating system, the adaptation of third-party application software is also accelerating.
Taking the shopping software that is frequently used in daily life as an example, the split screen in the app can realize browsing the product list on the left half screen and view the specific product evaluation on the right half screen, which is more helpful for users to quickly understand related products and make the final decision. purchasing decision.
At the video application level, the advantages of the large size and split screen of the inner screen of the folding screen mobile phone are also prominent.
Through the split-screen display function, users can watch multiple content at the same time in some application software.
"On my folding screen mobile phone, Migu Video and other software can support multi-channel video of sports events, so that users can use multi-screen interaction to watch the live broadcast of two games at the same time, not to miss every wonderful moment, never to have to Confused about which one to watch," said a sports fan user.
Performance still needs to be improved
In recent years, the folding screen mobile phone industry has developed rapidly.
Under the continuous promotion of Huawei, vivo, OPPO, Xiaomi and other manufacturers, folding screen mobile phones have undergone iterative optimization, and various new products have been launched intensively.
Experts believe that in the mobile phone industry, the folding screen mobile phone is still a sub-segment that needs to be tested by the market for a long time, and the establishment and improvement of the folding screen ecosystem is not a day's work.
Many netizens have introduced various situations of poor experience they encountered in the process of using it.
From the perspective of smartphone hardware indicators, due to the limitations of the fuselage structure, there is still a gap between the foldable screen phone and the straight screen model in terms of body weight, battery capacity, heat dissipation performance, and screen resistance.
From the perspective of price, most of the folding screen mobile phones are still much higher than the straight screen mobile phones with the same configuration, which has also become the main factor for many consumers to choose to "continue to wait and see".
Industry insiders pointed out that folding screen mobile phones bring users a unique experience in some usage scenarios, improve the efficiency of mobile phone use to a certain extent, and gain a certain range of consumer groups.
However, in the future, the market challenges of the sub-segment of the folding screen mobile phone are still huge. If the concept of an outlet is to become the daily choice of most users, the industry players of the folding screen mobile phone still have a long way to go.
Xu Jiawei