Post-90s college students return to their hometowns and become new farmers in Kuaishou, so that farmers no longer have to go over mountains to sell goods

　　Where there is a dream, there is a stage.

Four post-90s college students returned to their hometowns to start their own businesses and found the stage of life in the fields of Daliangshan.

　　In the video, they used local materials as the scenery, green leaves for clothes, and walnuts as decorations. Along with rhythmic music, they used serious and funny model steps to show the agricultural products of their hometown.

　　@Chuannan 4zhihua, which became popular due to its unique "country runway show", has accumulated 124,000 fans in Kuaishou in just over half a year, and broadcast live broadcasts on Kuaishou to provide the characteristic agricultural product of Daliangshan alpine old tree walnut Open online sales, so that more than 200 local farmers no longer have to go over mountains and mountains to sell walnuts.

　　Recently, Wang Jie, the person in charge of the account of @川南4zhihua, was interviewed by the media and talked about his mental journey of returning to his hometown to start a business, as well as the live broadcast story of how to get the old tree walnuts out of the Daliang Mountains and sell them all over the country.

Returning home to start a business, the thought behind a video with 6 million views

　　Born in Neijiang, Sichuan, Wang Jie grew up in the countryside. When he was in college, he walked out of Neijiang and came to Chengdu for the first time, and was attracted by the prosperity of this city.

　　Wang Jie, who is active and likes to ponder, has been very interested in Internet entrepreneurship projects since he went to college, and has accumulated some experience by participating in the innovation and entrepreneurship competition for college students.

In the year of graduating from college, Wang Jie stayed in Chengdu as he wished and opened a clothing rental store near the school.

　　Until 2021, Wang Jie, who returned to his hometown in the countryside, found that many relatives around him were playing Kuaishou, and the village was also encouraging college students to return to their hometowns to start businesses. In addition, due to the impact of the epidemic, Wang Jie began to register a short video account and set up a short video account. own small entrepreneurial team.

　　In the video of @ Sichuan South 4 Flowers, fertilizer pockets, plastic bags, weeds on the roadside, etc., can all be worn on the body with some ingenuity.

The non-professionals combined these common elements of rural life with the catwalk. They not only wrote, directed and performed themselves, but also personally designed and produced clothing.

　　Talking about the popularity of the "Country T-Taiwan Show" series of videos from 4 branches of flowers in the south of Sichuan, Wang Jie said: "At that time, the number of broadcasts was probably more than 6 million, and we were also a little surprised. The reason why we tried this style is to save energy. Environmental protection, and secondly, it is more fun, and the most important thing is to make a good combination of rural areas, agricultural products and our short videos."

Open up sales channels, and live broadcasts bring goods to drive 1,000 orders and 20,000 kilograms of sales every day

　　From entering short videos to adjusting the content direction, from becoming popular to testing water live e-commerce, for Wang Jie and his team, they have always been crossing the river by feeling the stones, in the process of continuous trial and error, adjustment, improvement and learning, To discover the beams of light on the stage of life.

　　In the first live broadcast selection, walnuts from the alpine old trees of Daliangshan became the first choice of @Chuannan 4 flowers.

According to Wang Jie, every June to September is the season of walnuts in Daliangshan. The walnuts of old alpine trees grow at an altitude of more than 3,000 meters. Most of the walnut trees in the mountains are passed down from generation to generation. The original taste.

　　"In the past, there were mainly two ways for farmers to sell walnuts. One was to carry them to the market in the county seat to sell them. It took about two or three hours of mountain road, and they could sell more than 100 kilograms of walnuts a day. However, the time and quantity of receiving the goods are uncertain, the green-skinned fresh walnuts are beaten too much or are beaten early, and sometimes they will be rotten or finally turned into dried walnuts for cheap sales." Talking about the local walnut sales model, Wang Jie said .

　　Since the launch of the broadcast for more than two months, Wang Jie and his team have sold walnuts to more than 200 farmers. Now the background can receive an average of 1,000 orders per day, driving sales of more than 20,000 catties.

According to Wang Jie, one month's sales in Kuaishou can reach more than 100,000 yuan.

In addition to the live broadcast team and the team that connects with farmers, Wang Jie will also ask local uncles and aunts to be responsible for the cleaning and packaging of walnuts. The team has a clear division of labor to ensure that fresh walnuts can be delivered daily.

Walnut picking, cleaning and processing, packaging and delivery

　　In the eyes of farmers, these young men are very powerful, and they can sell walnuts with a few words on the mobile phone!

At the same time, Wang Jie's attitude is slowly changing as a parent who has always thought that Wang Jie is "not doing a proper job".

The bigger goal is to build a supply chain of characteristic agricultural products in Daliangshan in the future.

　　Taking a video on Kuaishou became popular. For Wang Jie and his teammates, it was a way to start a business. They didn't want to be internet celebrities, but wanted to sell agricultural products well.

　　"We want to build a supply chain of specialty agricultural products through our own efforts." Talking about future goals, Wang Jie said frankly, "We are just a small team, and we can only sell limited fruits in one day, and we can only help 200 farmers. There are 100 people to do this live broadcast, and then we are responsible for providing supply, delivery and other links, then we can help 500, 5,000 or even more people."

　　For Wang Jie and his team, it is difficult to achieve this goal, but as Wang Jie said, "I have a stubborn temper, and I have to think about doing it well when I identify it."

　　In addition to helping farmers sell walnuts and providing employment opportunities, Wang Jie and his team will also take out part of the profits from selling walnuts to send some warmth to the locals.

Wang Jie still remembered an old Yi grandfather who received help. Seeing that they were leaving, he turned around and took out two hot sweet potatoes from the house and handed them over from the car window.

Despite the language barrier, Wang Jie fully felt another meaning of what he did.

　　The sale of walnuts from the alpine old trees in Daliangshan is coming to an end. As the leader of Kuaishou Happy Village, @川南4zhihua will continue to promote the salt source sugar heart ugly apples in Daliangshan.

Whether it is walnuts or other agricultural products, in Wang Jie's view, through Kuaishou live broadcast, intermediate links and costs can be eliminated, which can not only help farmers open up sales, but also allow users to taste fresh fruits directly from the origin in a timely manner. A win-win.

　　The Farmers Harvest Festival is approaching. On the afternoon of September 21, Wang Jie and his friends will do a special live broadcast on the Kuaishou Sannong Harvest Festival "Happy Village Harvest Season" to bring goods for special agricultural products in Daliangshan.

　　In Kuaishou, there are many college students returning to their hometowns like Wang Jie. They have brought new knowledge and new horizons to the countryside, so that ancient agriculture and villages can also catch the high-speed train of live e-commerce.