Outlets of sale, which I attributed to the abundance of discount offers, the products offered, and the speed of delivery

Increase online shopping by up to 60% in 9 months

Sales outlets: Online shopping has gained great popularity after the “pandemic”.

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Officials of outlets in the country said that online shopping operations have increased by 60% since the beginning of this year, compared to last year.

They explained to "Emirates Today" that this is due to the increase in discount offers and the number of products offered, as well as the speed of delivery, and the development of platforms and services.

They stressed that despite the gradual return of life to normal and the return of people to shopping in stores after recovering from the (Corona) pandemic, the percentage of online shopping is increasing.

continuous increase

In detail, the Chief Operating Officer of Majid Al Futtaim Retail, Bernardo Pierloero, said, "The company's digital shopping platforms have witnessed a growth of 60% since the beginning of this year, compared to last year, as a result of the continuous work to develop the platform's content and services that are provided. Presenting them, increasing discount offers, in addition to the abundance of products offered, as well as developing the (Carrefour Now) service, which guarantees delivery of orders within less than 60 minutes.

Berluero added that "despite the gradual return of life to normal and the return of consumers to shopping in stores, after recovering from the (Corona) pandemic, the proportion of digital shopping continues to increase."

He continued: "Looking at the development in shopping patterns, we see that one cannot be abandoned for the benefit of the other, as the data confirms the need for coexistence and compatibility between all patterns of shopping, as each provides a different experience that serves specific needs."

He pointed out that the “pandemic” contributed to advancing the shift towards digital services, and created patterns that are likely to develop and remain for a long time.

well-established habit

For his part, Director of Corporate Communications at the global “LuLu Group”, Nanda Kumar, said that “there is an increase in the share of online shopping from the total shopping operations in (Lulu) from less than 3% before (the pandemic) to about 10% last year, then More than 15% since the beginning of this year,” noting that the group aims to increase the share of online shopping to 25% over the next two years.

He added that "the return of consumers to frequent shopping centers and outlets extensively, during the current year, after the decline in the repercussions of (Corona), did not negatively affect online shopping," stressing that online shopping is increasing after it has become a well-established habit for many consumers, and gained Very popular after the "pandemic".

Kumar explained that “consumers get their weekly needs from the same stores, especially from large-sized goods and goods that need to be measured or tested before buying, in addition to goods that consumers need to compare their prices with other brands before buying, such as some types of vegetables, fruits and clothes. shoes, and electrical appliances.

And he indicated that "online purchases are focused on daily needs, which are known as groceries, such as dairy and fresh products."

Infrastructure

In turn, the official at a large outlet in Abu Dhabi, Ahmed Seddiqi, said that "there is an increase of up to 30% in online shopping at outlets, during the first nine months, compared to last year," due to the support of the online shopping infrastructure to meet the requirements of consumers, Who found that online shopping is easier and saves a lot of effort and time, as well as the escalation of competition with e-commerce platforms, which prompted outlets to increase discount offers to increase their market share.

My friend stressed that the growth of online shopping did not affect the traditional shopping from outlets, especially that many families buy their needs from outlets during the long weekend at the end of the week, noting that online shopping is increasing faster among young people and young families, compared to other families. .

development

Retail expert, Davey Nagpal, called on outlets to quickly develop their electronic shopping infrastructure, to become more competitive strongly with digital platforms, noting that outlets have greatly developed their capabilities in this regard since the “pandemic.”

Nagbal called on outlets to increase discount offers, focus on the goods that take priority with consumers, in addition to increasing the speed of delivery, as there are still comments from consumers regarding the speed of delivery, which is essential in e-shopping services.

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