China News Service, Shanghai, September 18 (Reporter Zheng Yingying) A ball, a ball seat, and a spring as thin as a hair... This is what the head of a Chenguang gel pen looks like.

At the 1st World Design Capital Conference held in Shanghai, a model of a one-meter-high pen head "cut open" revealed the internal structure of its self-developed and designed pen head.

　　In addition to the ball of the pen, at the other end of the exhibition area, there is also a "big ball", which is a new product released by Liad Lanshuo just now - the Metaverse Hyperspace Vehicle (aka: Holographic Hyperspace Capsule). The structure is similar to a globe, which can accommodate two people at a time. The experiencer sits in the "ball", and can "shuttle" the vast universe while rotating, watching the changes of the space station, etc.

Visitors sit in the "ball" to experience the "virtual universe" Photo by Zheng Yingying

　　From a pen to a "cosmic experience ball", it's all "made in Shanghai" with "design in Shanghai" behind it.

　　Manufacturing can be said to be the DNA of the city of Shanghai.

　　Shanghai is an important birthplace of national industry, the birthplace and gathering place of national brands in modern China.

In the 1930s, Shanghai's industrial output accounted for about 50% of the country's total.

In 1978, Shanghai's total industrial output value reached 20.7 billion yuan (RMB, the same below), accounting for 1/8 of the country's total. The output of nearly 200 industrial products ranked first in the country, and more than 70 industrial products caught up with or approached the international advanced level at that time. , forming a series of well-known Shanghai brands such as Shanghai brand watches, butterfly brand sewing machines, Phoenix brand bicycles, white rabbit toffee and so on.

Photo by Zheng Yingying of Modern Alley Exhibition

　　Design can be said to be the wings of "Made in Shanghai".

　　Once upon a time, "Made in Shanghai" was not only "thriving" in the Chinese market, but also exported to Southeast Asia and Europe and the United States.

The product display methods are more diverse, and the audience experiences the design in the virtual world. Photo by Zheng Yingying

　　Wu Guanghui, academician of the Chinese Academy of Engineering, chief scientist of Commercial Aircraft Corporation of China, and chief designer of the C919 large passenger aircraft, said that COMAC has suppliers around the world and manufacturers in many cities in China, but all its designs are in Shanghai.

He also said that traditional design methods have been difficult to meet the future goals of domestic large aircraft. Artificial intelligence breaks through the boundaries of scientific computing and can help new development of large aircraft.

　　Shanghai Jahwa packaging creative design director Xu Jun said that Jahwa has a national industrial design center, which has brought many industry-leading products to Jahwa over the years.

Jia Haidong, senior director of Shanghai Jahwa R&D, said that without design, there is no future.

The Beauty of Design in Color Photo by Zheng Yingying

　　The design is integrated into the city and into the life here.

　　In the main exhibition area, the Modern Alley Exhibition presents a rose-red alley wall with old objects such as meter boxes, coal honeycomb, and washboards.

　　Green and low carbon is also the direction of "Shanghai Design".

Walking through the conference, wooden boxes are stacked in a huge exhibition area. The exhibition focuses on "people and people" and "people and nature", and narrates around six major challenges in life, these challenges include: food, health, trust, sustainable The application of environment and new technologies, the exhibition displays "design group portraits" from multiple dimensions such as the circular design of food.

The exhibition focuses on "people and people" and "people and nature" Photo by Zheng Yingying

　　Design injects a constant impetus into the city's economy.

　　Since Shanghai joined UNESCO's "Creative Cities Network" in 2010, its "City of Design" construction has achieved remarkable results, the creative and design industries have flourished, a large number of outstanding design companies and design talents have accelerated, and the added value of the industry has grown on an average annual basis. The rate exceeds 10%, and the international and domestic influence is increasing day by day.

In 2021, the total output of Shanghai's creative and design industries will be nearly 1.6 trillion yuan.

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