China's first annual cultural forum was held in Bozhou

　　On September 18, the first show after the establishment of Anhui Gujing Tribute Wine and Vintage Puree Culture Research Institute - China's first annual culture forum was held in Bozhou, Anhui.

The forum was chaired by Guo Jingbin, chairman of the board of supervisors of Anhui Bo Culture Research Association, secretary of the party branch, and member of the expert committee of Anhui Gujing Tribute Wine and Vintage Puree Culture Research Institute.

　　Liang Jinhui, Secretary of the Party Committee and Chairman of Gujing Group, extended a warm welcome to the leaders and guests attending the forum.

He pointed out that "Nian" is the most important festival for Chinese people, it is the common spiritual totem and home of Chinese people all over the world, and it is the focus and gathering of Chinese people's humanities.

Gujing Tribute Liquor has joined hands with CCTV Spring Festival Gala for 7 consecutive years to launch the Chinese "New Year Wine" - "Ancient Fragrance" liquor "Year Pure Pure New Year's Thirty".

It is hoped that with the help of this forum, the excellent traditional Chinese culture will be further promoted, the culture will grow in the fragrance of ancient wells, and the great era will be praised with "Nianjing Puree · New Year's Thirty".

　　Song Shuyu, chairman of the China Liquor Industry Association, analyzed and summarized the nine characteristics of "Nian Culture", emphasizing that Gujing Gongjiu combines its own brand culture with China's excellent traditional culture, and its product culture and Nian culture. The cultural development direction of the party and the country and the cultural concept of China's wine industry have embarked on a unique ancient well cultural path.

He hoped that Chinese wine companies will do a good job in cultural inheritance and innovation, strengthen cultural self-confidence, insist on quality first, contribute wine and wine culture to the better life of consumers, and make greater contributions to the high-quality development of China's wine industry.

　　Zhang Sheng, Dean of the School of History of Nanjing University, briefly analyzed the development history of Bozhou’s commercial civilization and the development of Gujing tribute wine. He pointed out that Gujing people continue to excavate and enhance the history, culture and connotation of Gujing tribute wine. Share the fruits of labor.

He proposed to further expand exchanges and deepen cooperation, make Gujing tribute wine a representative of Chinese wine culture, a sample of Chinese industrial history and Chinese enterprise history, and transmit the concept of Gujing people's glorious labor and great contribution to the world.

　　At the forum, He Hongkui, deputy general manager of Anhui Rui Siwei Technology Co., Ltd., focused on ancient winemaking processes such as "five ancients, four songs and three grains", "U"-shaped accumulation fermentation, and multi-round fermentation of mud and stone cellars, and introduced the vintage in detail. The research and development and production of puree·30 products.

Zhang Huaigui, assistant to the general manager of Gujing Sales Company, introduced the product design and connotation of the original pulp and the 30th year of the year.

　　Nian culture and wine culture are an important part of the excellent traditional culture of the Chinese nation. At the forum, many experts and scholars from inside and outside the industry exchanged views on the unique cultural value and connotation of Chinese Nian culture.

　　Hu Axiang, a professor at the School of History of Nanjing University and the director of the Nanjing Six Dynasties Museum, participated in the online meeting, and "talked about the year and wine" with the on-site participants, and discussed the taste of "new year wine" and the realization of the "road".

Gong Huanan, Dean of the China Wisdom Research Institute of East China Normal University and a researcher of the China Institute of Modern Thought and Culture, shared the theme of "meaningful New Year's 30".

　　Feng Qingju, an artist of New Year pictures and the representative inheritor of Yangliuqingqing Paintings of the first batch of national intangible cultural heritage projects, explained the New Year culture from three aspects: "New Year customs, New Year pictures and New Year wine".

Wang Saishi, a historian of wine in China and a researcher at the History Institute of Shandong Academy of Social Sciences, gave a keynote speech on "China's New Year Wine Culture".

　　Zhang Juzhong, professor of the Department of Science and Technology History and Archaeology, University of Science and Technology of China, Dai Zhaoguo, professor of the School of Marxism, Anhui Normal University, editor-in-chief and vice president of Anhui Normal University Press, and Ren Zhihong, secretary-general of the Cultural Committee of China Alcoholic Drinks Association, delivered speeches on the spot.

　　It is reported that this forum is hosted by Anhui Gujing Group and undertaken by Anhui Gujing Tribute Wine and Vintage Puree Culture Research Institute.

Senior executives of Gujing Group and joint-stock companies, representatives of industry organizations, colleges and universities, enterprises and media participated in the event on-site or online.