China News Service, Zhengzhou, September 17 (Reporter Liu Peng) On September 16, "2022 National Mass Entrepreneurship and Innovation Week Henan Branch - Parallel Forum of the 10th China Entrepreneurs Conference: National Prefabricated Cuisine Heroes Meeting Innovation The Forum" was held in Zhengzhou, and the guests had in-depth discussions on the development of pre-made dishes.

　　What is a pre-cooked dish?

Prefabricated dishes are finished or semi-finished dishes that are pre-processed, pre-cooked, and pre-packaged with agricultural, livestock, li, and aquatic products as the main raw materials.

It mainly includes four types: ready-to-eat, ready-to-heat, ready-to-cook and ready-to-serve.

　　"As a new direction for the development of the food industry, the prefabricated vegetable industry is connected to catering consumption at one end, and planting and breeding at the other end, which is of practical and long-term significance for the transformation and development of the food industry, optimizing supply, and expanding domestic demand." On the scene of the forum, Zhengzhou Development and Reform Commission Zhang Youming, a first-level researcher, delivered a speech.

　　It is understood that in recent years, food people have placed high hopes on the development of prefabricated dishes, but they often face many questions and challenges to really start the layout.

Layout of pre-made dishes, how can a novice start a business?

How do veterans innovate?

How will the prepared dish companies innovate their products and marketing?

　　On the same day, Li Yan, Chairman and CEO of Nashi Technology and Vice Chairman of the Distributor Working Committee of China Food Industry Association, shared three key words based on her years of entrepreneurial experience: entrepreneurship, creation and innovation.

She believes that these three elements are very important for the current prefabricated vegetable enterprises. "The more difficult it is, the more valuable it is, and the more difficult it is, the more difficult it is to overcome." Then, how should products be marketed under corporate innovation?

Li Yan said that only by constantly creating traffic for products and brands can they be accepted by consumers and customers, and receive responses and praise.

　　However, the development of prepared dishes is inseparable from the cooperation of many parties, so what role does a city play in the development of prepared dishes?

　　Deng Shengli, president of Zhengzhou Catering and Restaurant Industry Association and founder of Xushui Dengji brand, said that as a representative of Chinese food culture, Henan cuisine must not only inherit but also innovate.

At the time of the prefabricated food outlet, relevant parties should actively build a prefabricated food enterprise communication platform to drive the coordinated development of relevant upstream and downstream enterprises, form an industry organization with competitive advantages and a driving role, and empower the development of the catering industry and the prefabricated food industry.

　　In the development of prepared dishes, product storage and delivery are also an indispensable part, so how should enterprises deploy channels to meet the needs of consumers?

Guo Jing, business director of JD Logistics Central China, believes that from the perspective of the evolution of the catering business, pre-made dishes will bring more business space to brand catering companies.

"At present, pre-made dishes are still a blue ocean market with a wide industry space and a lack of leading brands."

　　Guo Jing said that JD Fresh, as one of the leaders in the domestic fresh food retail industry, will combine its own logistics advantages and exclusive support policies for pre-prepared food merchants in the future, and will cooperate closely with many parties and synergize energy efficiency to jointly promote the development of the industry.

　　On the same day, Zhang Huang, director of the Research Office of the School of Food and Bioengineering, Henan Institute of Animal Husbandry and Economics, said that pre-made dishes are an important starting point for the integration of primary, secondary and tertiary industries, and are of great significance to rural revitalization strategies, innovation-driven development strategies, and cultural confidence. .

"my country's prepared vegetable industry is expected to achieve a scale of more than one trillion yuan in 2025."

　　However, he also believes that the development of prepared vegetables still faces several major problems, such as the need to improve industrial development policies, the low level of integrated innovation and development, lack of scientific and technological support, the shortage of high-quality professionals, the lack of industrial standards for prepared vegetables, and the efficient cold chain logistics system. The construction needs to be improved, the strategic layout of "big single product" is lacking, and the characteristics of "Yu" flavor are insufficient.

Zhang Huang said that the development of the pre-prepared vegetable industry should stand firm in the sky, take root in the ground, and identify the market positioning, focus on large single products, and use technology to differentiate development and improve the degree of restoration.

　　"The prefabricated food industry is currently ushering in unprecedented opportunities for development. In the face of emerging business formats, companies and all parties should adjust the rudder to collaborate and share, and build a closed-loop ecosystem for the development of prefabricated food, resonating with consumers at the same frequency." According to insiders, this forum will drive the rapid development of pre-made vegetables in the country and help Henan create a new benchmark and model for agricultural industrialization.

　　The signing ceremony of the "National Prefabricated Cuisine Hero Collection 100 Products and 100 People Plan" was held during the forum on that day.

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