Revitalize off-season tourism facilities
The tourism industry has been talking about low season and high season for many years.
The peak season will make the merchants earn a lot of money, and may also make tourists encounter "crowded seas", which is generally a "happy trouble".
This is not the case in the off-season. There are few tourists, many businesses are scattered, and the business is bleak, and it is difficult to benefit from all aspects.
Taking the seasonal ice and snow tourism as an example, many outdoor ski resorts choose to go out of business in summer because there is no business.
In the first summer after the Beijing Winter Olympics, many ski resorts in Jilin Province tried to change the tradition of "raising three seasons in one season" and actively carried out off-season business activities such as camping, grass skiing, homestays, flower seas, paragliders, and hot air balloons. , achieved a good marketing effect, and enhanced the confidence in the deep cultivation of the ice and snow industry.
Idle resources are a waste. If you change your perspective, it may activate relevant resources, and it will also help meet people's growing needs for a better life such as leisure and vacation.
So, how can we revitalize the off-season tourism facilities and make the scenic spot "not weak in the off-season"?
In view of the relevant practice, the following points need to be done.
Reduce fees.
Price is an effective lever in a market economy.
Since it is an off-season and there are not many tourists, it is reasonable for the scenic spot to attract tourists by reducing the fees for tickets and services.
This is also an important reason why the ticket prices of scenic spots are divided into low season and high season in recent years.
In addition to tickets, the prices of services in related fields such as scenic spots and hotels may also be adjusted appropriately at this time, and explore the prices that are in line with the characteristics of the off-season in terms of sightseeing cars, scenic spots, and catering.
It must be recognized that although the price of tickets and services has been reduced, if enough tourists can be attracted, the overall revenue of the scenic spot may still be greater than the profit, and it can also stimulate local economic development.
In the past two years, some places and scenic spots have stimulated residents to travel by exploring the issuance of cultural tourism coupons or opening scenic spots for free. This is the reason.
Multiple projects.
The more the off-season is, the more attractive projects need to be added to attract tourists or maintain the surrounding tourists.
Taking outdoor ski resorts as an example, these places often have excellent natural ecological and climatic resources, as well as open space and complete facilities, which can be transformed into good places to escape the heat in summer.
In recent years, the demand for camping tourism has been increasing. Relevant ski resorts can explore and carry out projects such as car camping, tent camping, mountain leisure, water entertainment, etc., with new activities and new tricks to satisfy people's pursuit of novelty and peculiar psychology, and to ensure a certain amount of revenue in summer.
In the off-season, the scenic spot can also explore to hold festivals, competitions, etc., strengthen marketing and promotion, improve tourism facilities, attract people's attention and participation, and then bring in more tourists.
Improve service.
The price of charges in the off-season tourism can be reduced, but the service level cannot be lowered, and a high level of service must be maintained at all times.
In reality, some scenic spots do not pay enough attention to the quality of services at this time because there are not many tourists in the off-season and the charges are not high, so that problems such as substandard hygiene, incomplete products, and delayed services in the scenic spots have affected people's travel experience.
In fact, maintaining a high level of service in the off-season is not only a basic requirement for the service industry, but also not a loss-making business.
Once more and more people feel the high cost-effectiveness of off-season travel, more people will choose to avoid the peak season and experience the joy of off-season travel happily.
"There is no off-season market, only off-season thinking."
If each scenic spot wants to operate better, it is necessary to change the old concept of "fewer customers in the off-season" in thought, and strive to study the market in action, improve business strategies, create special products, improve service levels, and do everything possible to attract and consolidate customer sources. , Expand the source of tourists, make full use of tourism facilities throughout the year, and then realize the "off-season is not weak" in the scenic spot.