"Golden pigeons" fly out from the mountains of the "World's Guest Capital" to drive farmers to increase their income and become rich

　　China News Service, Meizhou, September 18th: "Golden Doves" flying out of the "world's customer capital" from the mountains, driving farmers to increase their income and become rich

　　Chinanews reporter Cai Minjie

　　On the hillside of Baishi Lake in Biyuan Village, Longtian Town, Xingning City, Meizhou City, Guangdong Province, a pigeon breeding base covering an area of ​​20,000 square meters has been built.

In the incubation room, multiple box-type incubators are incubating eggs, and workers record the time when the pigeons hatch and slaughter; in the pigeon shed, a group of full-fledged pigeons flap their wings and practice flying.

　　In the processing plant not far away, a batch of fresh pigeons that have passed through modern slaughtering production lines are partly transported to Guangzhou, Hangzhou, Shanghai, Hong Kong and Macao and other regions through the cold chain.

The other part will enter the processing link. After different flavors are prepared, the semi-finished product of the pigeon will be ready in about 30 minutes.

　　"Now that the breeding base and food processing base have export qualifications, the next step is to promote the 'Xingning Pigeon' brand to overseas markets through the dividends of the RCEP policy." Chen Weibo, general manager of Jinlv Modern Agricultural Development Co., Ltd., Meizhou City, Guangdong Province, accepted. In an interview, a reporter from Chinanews.com said that it plans to improve the industrial chain, strengthen brand building, and use its own brand to enter a larger market.

　　"The Hakka City of the World" Meizhou, Guangdong is surrounded by mountains on all sides, known as "eight mountains, one water and one field".

Realities such as many mountains and few fields, inconvenient transportation, poor channels and poor information restrict the industrialization of local agricultural products.

Traditionally, the villagers in Xingning have the habit of raising pigeons, but most of them operate as family farms, with a relatively small scale, no processed products for sale, and lack of market development.

　　More than 10 years ago, out of affection for his family and his hometown, Chen Weibo returned to his hometown to start a business and raised pigeons from civil engineering.

At the beginning of the business, he only had a few simple pigeon lofts.

In the face of financial difficulties, in 2013, the Meizhou Branch of the Postal Savings Bank provided him with a small loan of 100,000 yuan, which solved his urgent needs.

This funding, Chen Weibo said, played a "turning" role.

In order to master more professional breeding knowledge, in addition to "soaking" in the pigeon shed for a long time, Chen Weibo also went to China Agricultural University for further study.

　　As of September this year, the company's breeding scale has reached 200,000 pairs, with an annual sales volume of 4 million.

Chen Weibo gradually realized the entrepreneurial dream of returning youths, and at the same time, he also achieved the dream of local farmers to become rich.

Wang Ziying and farmers discussing pigeon feeding by Cai Minjie

　　Before 2012, Chen Wenhao, a farmer, was working outside, and his wife was working in the farm and raising children at home. It was difficult to maintain the family's income and expenses. To his surprise, a small pigeon provided him with an entrepreneurial opportunity at his doorstep.

"With the help of the company, I started raising pigeons. The company not only provided good training, but also recycled the pigeons. At the same time, with the support of the credit loan from the Postal Savings Bank, in just a few years, I was in the local area. I bought a commercial house covering an area of ​​200 square meters and a private car." He said.

　　In order to strengthen the brand better, Chen Weibo delisted more than 30,000 square meters of construction land in Xingning Industrial Transfer Industrial Park. It is planned to build a meat pigeon and live poultry slaughtering workshop with an annual output of more than 10 million pigeons and a meat pigeon leisure food deep processing workshop. The project After the completion and production, it will further promote the upgrading of the meat pigeon industry chain in Xingning City.

　　Today, the pigeon breeding base is one of the "vegetable basket" production bases and processing enterprises in the Guangdong-Hong Kong-Macao Greater Bay Area. Some products have already entered Hong Kong and Macao through distributors in the form of OEM processing, and have channels in restaurants, supermarkets and hotels.

　　"Hong Kong has a far-reaching culture of eating pigeons, especially braised pigeons, which are famous for their juicy and tender meat, and are well received by locals." Chen Weibo said, keeping up with the market demand, the pigeon varieties used in braised pigeons have become the direction of the base's special cultivation.

In addition, after his market research, there are some restaurants specializing in eating pigeons in Thailand and Malaysia. Farmers' income has increased," he said.

　　Pre-made dishes have the characteristics of convenience and abundance, and have gradually become a favorite product for families and the catering industry.

Aiming at the development opportunities of pre-made dishes, the company now has different flavors of pigeons such as salt-baked pigeons, sauce-flavored pigeons, as well as convenient self-heating soup pre-made dishes, and has gradually become a collection of meat pigeon breeding, slaughtering, processing and brand marketing. An integrated "pigeon industry" development enterprise.

　　Chen Weibo said that compared with the wholesale of live poultry, prefabricated vegetables increase the added value of agricultural products and become a channel for upstream growers to increase their income and become rich.

　　At present, the output value of the entire industrial chain of the meat pigeon industry in Xingning has reached more than 800 million yuan, forming a cluster development pattern driven by leaders, participation by farmers, and support by a common platform.

　　To promote pigeon culture, the company plans to build a science park.

Wang Ziying, deputy general manager of Jinlv Modern Agriculture Development Co., Ltd., Meizhou City, Guangdong Province, said that the science park will display the knowledge and culture of different pigeons, such as carrier pigeons and ornamental pigeons, and citizens and tourists can interact with pigeons, such as feeding pigeons and observing pigeons hatching eggs. Wait.

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