Recently, the new product launch of Aispace HomeX series with the theme of "Come and live with beauty" was held in Beijing.
At the press conference, Yan Jia, senior partner of Aispace, presented and interpreted the new HomeX products in an all-round way from the beauty of style, the beauty of space, the beauty of details, and the beauty of AI freedom.
Since its establishment in 2014, Love Space has defined itself as a product-driven finishing company that breaks the traditional home improvement model.
Looking back on the release process of its various generations of products: the first generation of products was 699 yuan/square meter, and it took 20 days to go from rough to fine decoration, subverting the cluttered home improvement market at that time, setting off a wave of quotations in square meters; the second generation products were standardized at 899 yuan/square meter The decoration achieved a record of breaking 100 million orders in the first 16 hours; the third-generation product matrix realized an innovative model of category x brand/style/color x price segment; the fourth-generation α-home once again broke the industry rules and proposed the concept of space home decoration.
The product iteration of Ai Space is like a mirror, reflecting the changes in consumer demand and the development of Ai Space.
Love Space has always been committed to iterative innovation of products with the realization of user value as the core, and to provide consumers with better choices.
In the past eight years, with a deep understanding of user needs, Ai Space once again bid farewell to the previous generation of products and evolved into a new product form HomeX, which means the multiplication of "home" and "thousands of beautiful", and also marks the new generation of Ai Space. The infinite possibilities that products bring to life.
Home is the essence of life, and a good living environment can change life and even the future.
So, what kind of home improvement products do China's new middle-class families need?
Yan Jia said that the new middle-class family's understanding of the ideal life, like this formula, the beauty of home and ten thousand families is the understanding of decoration in everyone's heart. Love Space will continue to strive to create a "living in beauty" for users. new life.
Improve style and quality with aesthetics and innovation
Every design is essentially an expression of attitude towards life.
Facing the dual pursuit of product appearance and quality by the new middle-class people under the concept of light luxury life, Ai Space develops and designs new products closely around "quality-price ratio" and "quality-price ratio", so as to improve user experience from satisfaction Elevate to surprise.
In terms of the overall decoration style, Ai Space has launched 12 types of modern light luxury, light French, wabi-sabi, ancient light luxury, Morandi, minimalism, naturalism, Italian, Nordic, new Chinese, light American, industrial, etc. We hope to create a family space that is in line with the user's aura through integrated design. Through the appearance of style, express the living style exclusive to the user, so that the user and the space can nourish each other and let the home Every moment becomes a process of feeling beauty.
In addition to style design, in the selection and grasp of specific products and colors, Ai Space has once again kept up with the forefront of fashion, focusing on aesthetic innovation, not only releasing a full range of new products with Italian aesthetic brand Farnini.
At the same time, based on the popular colors of well-known Finnish color institutions in 2022-2023, seven series and 48 wood products will be launched in HomeX products.
The new products run through the whole house space, realizing a systematic overall solution for the whole house woodwork, and also meeting the different needs of people with different lifestyles and style preferences.
In terms of kitchen and bathroom, where the living quality and user experience are more obvious, Ai Space is still a "leapfrog" general existence this time, and various configurations are "full of materials".
The high-end hoods, stoves, smart toilets, and thermostatic showers that are usually used in personalized add-on configurations by self-installation companies are all included in the standard configuration.
When talking about why it is so "stacked" in terms of product configuration, the product development staff of Ai Space said: "The high-quality and more comfortable life that new middle-class families want, we think it is standard."
Enhance the beauty of happiness with space and details
Love Space believes that the beauty of life is the beauty of happiness.
As the carrier of happiness, home should consider the needs of emotional communication at the beginning of space design.
Facing the typical needs of a family of three, a family of two treasures, and three generations living in the same house, Ai Space combined the professional accumulation of space layout and product storage to redefine the solutions for the intimacy of seven spaces this year.
Each space represents a period or scene of family life, and behind these spaces is the relationship between people.
With years of experience in the industry, the precise grasp of user needs and the careful polishing of products, Love Space once again breaks the decoration concept of "meeting functional needs", and regards intimacy as the core idea of space design.
The porch is the switch to go home, the living room is the gathering of the whole family, the kitchen is a healthy and happy family portrait, the bathroom is a place for decompression and healing, the bedroom is the comfort of body and mind, the children's room is the happy growth of children, and the balcony is an extension of interest.
For example, in a house of only 68 square meters, three generations live in the same house. Through a few small changes, Love Space has realized a multi-functional and comfortable living experience, reshaped the living space, and endowed the living space with a deeper meaning.
This time HomeX comes standard with 20 humanized detail configurations, each of which takes into account the careful care of the old and the young, so that users can get a caring and comfortable home experience, and make the "space" of the home more loving.
Create the beauty of freedom with technology and wisdom
For non-geeks, whole-house intelligence may seem a little sci-fi or unnecessary, but the reality is that people's lives are being subtly changed by technology.
Smart door locks, smart purifiers, smart switches, adjustable lamps, human sensors, electric curtains, various types of security monitoring and other smart devices have gradually become the considered and designed part of home decoration.
This time, Love Space also cooperated with the smart home brand Ruying Smart for the first time, and launched the i-Know2022smart version, which integrates the whole house intelligence into the new HomeX product.
This time, Love Space HomeX provides a complete set of whole-house smart solutions.
From the hard decoration stage, the various needs of smart home are considered for users, and it can be integrated with the subsequent soft decoration style, so that smart devices can truly be integrated into the style of the entire home decoration.
In actual experience, “Edison” can be easily awakened in each space to meet various functions that users want.
For example, household cleaning, starting and stopping air conditioners, water heaters and other household appliances, and 24-hour home security monitoring, etc., can liberate users' hands, allow users to have more time to enjoy life, and also better match the current new middle-class users in terms of quality of life. Pursuit and taste.
According to Tang Mu, the founder of Ruying Intelligence, this product has won many international awards, and it has now formed a product standard in the entire industry.
HomeX, which loves space, can be full of sincerity in terms of integrated style design, in the grasp and improvement of product details, appearance and quality, and in the standard inclusion of smart home equipment. As for the new HomeX products. Prices are $139,900 for a new home and $159,900 for an old home.
Industry insiders said that the price is very high.
It is believed that such pricing will surely be favored by new middle-class household consumers.
Wanping installed the exhibition hall, creating a beautiful ceiling
In order to cooperate with the comprehensive release of HomeX new products this time, Love Space and the Japanese bird house bookstore designer Wu Shengren once again cooperated.
This is also another collaboration after the release of life12+ in 2022.
The entire exhibition hall covers an area of nearly 10,000 square meters, which can not only fully display all the products and process details contained in the HomeX products of Ai Space, but also add a large number of experiential scenes, enabling customers to have a close and immersive understanding of the products and construction of the space. Craftsmanship, imagine the effect of related products after their own decoration.
At the same time, through the careful design of Mr. Wu Shengren, a well-known Japanese designer, the entire exhibition hall is simple and atmospheric, so that the display of products is no longer limited to simple display, but more like the display of works of art, so that users can feel the quality and style.
In the design of the east line of the exhibition hall, Mr. Wu Shengren is also quite attentive. Through the clear and smooth moving line design, consumers can understand and choose products in a more "relaxed" or even "enjoyed" state.
It can be said that the Wanping exhibition hall of Love Space perfectly integrates product display, art design, and customer experience, and its love space through this exhibition hall with a ceiling of beauty is the one who lives in beauty. ideals and persistence.