China News Service, Shanghai, September 14 (Reporter Jiang Yu) Starbucks Corporation officially released the "2025 China Strategic Vision" on the 14th, launching a new value-oriented growth plan to increase the Chinese market.
It mentioned that by 2025, it plans to open 3,000 new stores at an average rate of opening a new store every 9 hours, covering 300 cities in China.
It is understood that China has become Starbucks' fastest-growing and largest overseas market.
Starbucks has more than 940 stores in Shanghai, making it the city with the most Starbucks stores in the world.
The strategic vision released this time states that in the next three years, Starbucks China will accelerate the development of the company through six major growth engines and a number of major investments.
By 2025, the total number of Starbucks stores in China will reach 9,000, the number of partners (employees) will increase by 35,000 to more than 95,000, and the goal of doubling net income and quadrupling the current operating profit will be achieved.
The six growth engines announced by Starbucks China include: building multi-modal stores oriented to customer needs.
It is planned to open 3,000 new stores by 2025 at an average rate of opening a new store every 9 hours, covering 300 cities in China; to pursue omni-channel service expansion.
It is planned to achieve the goal of more than double the current performance of the delivery business by 2025; upgrade the member experience.
By 2025, the number of registered members of Starbucks Rewards Club will exceed 170 million, and the number of active members will double compared to fiscal year 2022.
And: make efforts to enjoy coffee at home and go out scene coffee, expand product innovation, and enhance partner experience.
It is reported that Starbucks’ largest productive strategic investment in the international market, with an investment of about RMB 1.1 billion, will be officially completed and put into operation in Kunshan, China in the summer of 2023. By then, Starbucks China will complete the entire coffee industry chain. Localized coverage.
In the next three years, it will spend about 1.46 billion yuan to build Starbucks China's first exclusive digital technology innovation center.
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