Recently, a sparkling water featuring enzymes was labeled with more than 200 ingredients by celebrities, and then it caused heated discussions on the Internet.
The sparkling water is called "ISDG✖ Jasmine Enzyme Sparkling Water Grape Flavor (Soda Water)", and the promotion claims that it uses the core comprehensive enzyme powder of the Japanese ISDG brand, which has "easier to fall asleep every night" and "improves the consumption of energy at night", etc. Function.
On September 9, a staff member of the production company of this sparkling water told the media that they added an enzyme powder containing 232 kinds of plant elements, not really 232 kinds of plants.
However, the role of oral enzymes was falsified by experts, and the "comprehensive fruit and vegetable enzyme powder" of Jasmine Enzyme Sparkling Water was considered by nutrition experts to be "flicker and gimmick".
It is worth noting that the main business of Fudeguan (Shanghai) Biotechnology Co., Ltd., the company behind the soda, is not beverages.
Enzyme drink with 200+ ingredients
Propaganda can easily fall asleep and increase energy consumption at night
Recently, actor Feng Lei released a video saying that he found that there are more than 200 kinds of ingredients on the ingredient list of a drink.
Soon, the video and drinks caused heated discussions among netizens.
Subsequently, the sparkling water production company responded that they added an enzyme powder containing 232 kinds of plant elements, not really 232 kinds of plants.
According to the beverage packaging information in the video, the Red Star Capital Bureau searched the e-commerce platform and learned that the beverage is "ISDG✖ Jasmine Enzyme Sparkling Water Grape Flavor (Soda)" (hereinafter referred to as "Jasmine Enzyme Sparkling Water"), and the ingredients list The introduction of the ingredients in it takes up a lot of space.
The front of the bottle is clearly marked with "enzyme sparkling water", "232 plant enzymes", "GABA", "0 sugar, 0 fat and 0 calories", all of which strongly associate the product with enzymes.
The price of the drink on the e-commerce platform is 15.9 yuan a bottle, many of which are expiring products, and the normal price may be more expensive, far exceeding the price of 5 yuan a bottle of most sparkling water.
On the e-commerce platform, the product details page introduced that the product contains 232 comprehensive fruit and vegetable enzyme powder imported from Japan, which is from the ISDG brand core comprehensive enzyme powder.
ISDG is a Japanese brand that mainly sells enzymes-based products.
It can be seen from the packaging and publicity that Jasmine Enzyme Sparkling Water uses ISDG's night enzyme.
According to the introduction of this nighttime enzyme product, it has the functions of relaxing good dreams, accelerating body circulation, improving basal metabolism, regulating the internal environment of the human body, and creating a beautiful physique.
Some online stores selling jasmine enzyme sparkling water also adopted similar copywriting, touting that it can make it easier for people to fall asleep every night and increase energy consumption at night.
Expert interpretation:
Oral enzymes are ineffective
Sparkling water nutrients are purer than bottled drinking water
Enzymes are not a new thing, and are often advertised by businesses as having a weight loss effect.
What exactly is it?
Is there a specific effect?
Ruan Guangfeng, director of the Science and Technology Communication Department of the Kexin Food and Health Information Exchange Center, once said in a popular science article that "enzyme" is a Japanese word, which means "enzyme" in Chinese.
Enzymes play an important role in human health. They can catalyze various biochemical reactions in the human body for metabolism, such as food digestion and energy metabolism in the body.
But Ruan Guangfeng also said before that at present, many enzyme products and enzymes on the market are not the same thing.
Although these products are called "enzymes", they actually contain very few enzymes. Drinking one kilogram of "fruit enzymes" can obtain a very small amount of total protein. It is better to eat a medium-sized apple.
Associate Professor Luo Wei of Jiangnan University once said that the chemical nature of enzymes is protein, and oral protein substances will be degraded into small molecular amino acids by the human body. play its biocatalytic function.
However, he also believes that because enzyme products are products of fermentation, some products contain probiotics and many microorganisms. Under certain conditions, these probiotics and microorganisms can play a role in promoting intestinal peristalsis.
Enzyme itself does not have the function of laxative and weight loss. Even if the enzyme product is proved to be effective in weight loss, it is not the enzyme that works, but the effect of probiotics, microorganisms and other product additives in the fermented product.
The role of oral enzymes has been falsified by experts, and the "comprehensive fruit and vegetable enzyme powder" of Jasmine Enzyme Sparkling Water is considered by nutrition experts to be a "flicker and a gimmick".
The user "Chief Nutrition", who is certified as "Professor of Maternal and Child Nutrition at the School of Public Health of Nanjing Medical University", posted on Weibo: "If the rumor is true, '232 Plant Enzyme'' 0 sugar, 0 fat, 0 energy'' GABA y-aminobutane Acid' and 'comprehensive fruit and vegetable enzyme powder' in the ingredient list are added at a dosage of 5mg/L, which is a proper gimmick and gimmick, which is no different from the previous 'sanjing water'. In the ingredient list, 'comprehensive fruit and vegetable enzymes' The amount of powder' added is 5mg/L, and 500ml of drink is only 2.5mg. Adding 2.5mg of table salt to 500ml of pure water can't taste any taste. In this drink, except for those three essence water components , the so-called nutrients are purer than bottled drinking water.”
The main business of the company behind soda is not beverages
Was administratively punished for the labeling of ingredients list
The trademark owner and exclusive domestic distributor of Jasmine Enzyme Sparkling Water is Fudeguan (Shanghai) Biotechnology Co., Ltd. (hereinafter referred to as "Fudeguan Bio"), which has previously stated to the media that the product contains enzymes, but it belongs to carbonic acid. Beverages, not drugs, do not contain the effect of regulating the human body.
They also said that enzymes had little effect on flavor.
It is worth noting that in the ISDG overseas flagship store, more than 1 million people paid for this nighttime enzyme product.
Whether it is a LOGO, a poster or an introduction, the Jasmine Enzyme Sparkling Water strongly associates itself with the nighttime enzymes.
Using the enzyme gimmick to sell ordinary sparkling water for more than 15 yuan, it also attracted a wave of enzyme powder and early adopters to buy it, and even made it on the hot search. The market has a name.
Interestingly, the main business of Fude Pavilion Bio is not beverages.
According to Tianyancha, the company was established in 2021 and is located in Shanghai. It is an enterprise mainly engaged in technology promotion and application services.
The legal representative, major shareholder, actual controller, and ultimate beneficiary of Fudeguan Bio is Xu Jing, and he is also the legal representative of Shanghai Mumu Network Technology Co., Ltd. (hereinafter referred to as "Mumu Technology").
According to Tianyancha, Mumu Technology is a light catering incubation platform, dedicated to providing services such as brand planning, market investment, supply chain management, and ecological construction in the field of light catering.
Moqi Enzyme Sparkling Water was purchased from Zhengzhou Aishidi Biotechnology Co., Ltd. (hereinafter referred to as "Zhengzhou Aishidi").
Chen Jinqi, a supervisor of Zhengzhou Aishidi, is the legal representative of Henan Zhongheng International Trade Co., Ltd., which owns the trademark "ISDG" for beer and beverages.
As for whether it is a domestic distributor of ISDG, and what is its relationship with ISDG, on September 11, Henan Zhongheng International Trade Co., Ltd. said that it was temporarily unable to respond.
In August of this year, Fudeguan Bio was also given an administrative penalty of 20,000 yuan for the production and operation labels and instructions of Jasmine Enzyme Sparkling Water that did not comply with laws and regulations.
The specific reason is that the product ingredient list contains a new food raw material ingredient: black fruit gland rib fruit.
When using this raw material, the information "Not suitable for infants, pregnant women and lactating women" should be marked on the label and instructions.
The 20210919JZ batch of the product sold by the parties did not label the above information according to law.