The spillover effect of Universal Beijing Resort has emerged [to drive the quality and efficiency of hotels, catering, leisure services and intra-regional transportation in Tongzhou tourist area, and promote the development of Beijing-Tianjin-Hebei tourism industry]
If you go to the top floor of the Tongzhou District Cultural Tourism Planning Exhibition Hall, you will find a panoramic view of the Beijing Universal Studios Park, and you can even see the Decepticon roller coaster roaring past.
After the official opening of Beijing Universal Resort in September 2021, it has quickly become a popular tourist destination in the country. It brings together the most popular ride entertainment facilities, landmark attractions and performances in the Universal Studios project in the world, and the free and open City Avenue It is also one of the most large-scale business districts in Beijing's "first store economy".
According to the analysis of industry insiders, the strong attractiveness and influence of Universal Beijing Resort, its radiation and driving effect on the region has gradually emerged, which will drive the quality and efficiency of hotels, catering, leisure services and intra-regional transportation in Beijing Tongzhou Tourism Zone, and promote Beijing Tongzhou Tourism Zone. Development of tourism industry in Tianjin-Hebei region.
It is foreseeable that Universal Beijing Resort will greatly enhance the cultural and tourism industry level and development level of the sub-center, and drive the development of more cultural and tourism industry formats.
In difficult times, there is only one sign and one person left in the preparatory office
"From the launch of the Universal Studios project in 2001 to the official opening on September 20, 2021, there have been numerous setbacks and hardships," recalling the construction process of Universal Studios Beijing, Wang Tayi, general manager of Beijing International Resort Co., Ltd. He exclaimed, "It's really like 20 years of sharpening a sword, which makes people feel mixed feelings."
In September 2021, Universal Beijing Resort officially opened. The first phase of the project includes Beijing Universal Studios Theme Park, Beijing Universal City Avenue, as well as Universal Studios Hotel and NUO Resort Hotel.
As the first Universal Studios theme park in China, the third in Asia, and the fifth in the world, Universal Studios Beijing sold out tickets in one minute on the day it opened. Currently, it can receive 15,000 tourists a day and 30,000 tourists on weekends. people around.
According to statistics, in 2021, a total of 2.1 million tourists will be received, and the revenue will exceed 1.6 billion yuan.
It can be said that Universal Beijing Resort has created a new highland of international cultural tourism with Chinese characteristics, injected more international, modern and fashionable elements into Beijing, and was selected as the "Top Ten Events of National Cultural Center Construction in 2021" in the first Beijing Cultural Forum.
It took 20 years from the preparation to the opening of the Universal Beijing Resort project, which has witnessed the development process of Beijing's cultural tourism industry and urban regional planning.
According to Wang Heyi's recollection, in 2001, the Universal Theme Park Resort Group of the United States came to Beijing, hoping to build a Universal Studios theme park in Beijing.
With the support of the Beijing Municipal Party Committee and the Municipal Government, the Beijing Municipal Tourism Administration decided to introduce the Universal Studios theme park after extensive investigation and research. On October 27, 2001, the Beijing Municipal Government and Universal signed a letter of intent for cooperation.
However, it was not until September 25, 2014 that the Beijing Universal Resort project was officially approved by the National Development and Reform Commission.
"After three reports, there are 17 survey reports, including market surveys, Chinese consumer surveys, project feasibility studies, and environmental water resource assessments." Build and operate a world-class theme park.”
In November of the same year, the foundation project started construction.
However, after the project is launched, the preliminary planning is even more complicated.
"For example, BTG and Universal have conducted business negotiations for three years and signed a transaction structure of more than 2,000 pages consisting of 17 agreements."
In August 2018, the main construction of the Beijing Universal Resort officially started, and it actually took just over two years to complete.
At the end of 2019, the main structure of the project was completed, and it was officially renamed as "Beijing Universal Resort".
At the end of 2020, the project successfully passed the completion acceptance.
On September 20, 2021, Universal Beijing Resort officially opened.
Wang Heyi sighed that during the 20-year preparation period, he had experienced numerous setbacks and ups and downs, especially the most difficult time from 2006 to 2007, when there was only one sign and one person left in the preparation office.
"However, it is the persistence and dedication of both China and the United States to this project. The Beijing Municipal Party Committee and Municipal Government, BTG Group and Universal USA have the same goal, and finally wait for the official opening of Universal Studios Beijing."
When it comes to the biggest difficulty encountered in the construction process, many people have said that in the face of the new crown pneumonia epidemic in early 2020, how to resume work and production.
"You know, we have a construction site of 4 square kilometers with 20,000 workers." Wang Heyi said that even though a thorough epidemic prevention plan was formulated at that time, everyone was very uncertain.
On the sixth day of the Lunar New Year, Beijing International Resort Co., Ltd., a joint venture between China and the United States, has formed a complete set of epidemic prevention and control plans, and formulated hierarchical and classified control measures for various types of personnel, realizing early planning and early preparation.
With the joint efforts of all walks of life, Universal Beijing Resort took the lead in resuming work on February 9 of that year, becoming the first batch of key projects in Beijing to fully resume work.
"February 18, 2020 was my most unforgettable day." According to Wang Tayi's recollection, that day, Secretary Cai Qi personally came to the Beijing Universal Resort site to inspect the work and urged the resumption of work and production.
He clearly remembered that Secretary Cai Qi encouraged everyone that day. "With the support of the Municipal Party Committee and the Municipal Government, we were greatly encouraged. In May 2020, 26,000 workers have resumed work and production without a single case."
At that time, factories around the world were shut down. How to ensure the normal progress of the project construction and not stagnate due to problems such as lack of materials was one of the first problems that Universal Beijing Resort had to solve.
According to Xu Liping, Vice President of Government Affairs of Beijing International Resort Co., Ltd., “What worried us most at the time was a building materials city located in Xianghe, where more than 200 merchants provided stone materials, building materials, pre-grinding and cutting operations for global projects. Until March, the merchants have not resumed work, which will directly lead to a shortage of some decorative materials in the project." In order to solve this problem, the company submitted materials to the Beijing-Tianjin-Hebei Coordinated Development Leading Group Office.
The relevant person in charge personally led a team to the site to investigate, and specially arranged a special person to be responsible for follow-up communication and urging the resumption of work and production as soon as possible. In the end, this problem was successfully resolved.
According to reports, the material supply of the Universal Studios project involves 18 provinces across the country, including building materials, decorative materials and various equipment.
After the coordination of the Beijing-Tianjin-Hebei Cooperation Office, more than 100 manufacturers from the Beijing-Tianjin-Hebei region have resumed production one after another.
While ensuring the construction progress, protecting the health of construction workers is also the top priority of the Universal Beijing Resort project.
Since the beginning of the resumption of work, the joint venture company has innovatively adopted various management and control measures for construction personnel, which have been widely implemented in the construction industry in Beijing during the epidemic.
Through the fine management and control of the whole process, the joint venture company has realized the comprehensive scientific management and control of each construction process from production, transportation to site entry and construction, which not only ensures safety, but also does not affect the construction.
From the start of construction in 2018 to the acceptance in 2020, the construction time of more than two years is only half of the five-year cycle of the US's prior assessment. Such an efficient construction is inseparable from the strong support of Beijing.
It is reported that the Beijing-Tianjin-Hebei Collaborative Office, Beijing Municipal Environmental Protection Bureau, Municipal Development and Reform Commission, Municipal Planning Commission, Municipal Housing and Construction Commission, and relevant departments of Tongzhou District have obtained approval procedures, operation time, material supply, personnel transportation, etc. in the whole project construction process. assistance and support.
Contains the ingenuity of Chinese engineers
"When I received the task, the first feeling was that the construction period was tight, the task was heavy, and the quality requirements were high, and the construction task needed to be completed with quality and quantity." Zhao Xiangyang, chief engineer of the Harry Potter Park project of China Railway Construction, recalled.
This is the first reaction of almost every builder when faced with the Universal Resort project.
In the process of "transplanting" the world's super IP to the local area, a large number of domestic equipment was used, and Chinese engineers participated in the whole process. It can be said that Universal Studios Beijing contains countless Chinese engineers, designers, engravers, colorists and many staff. The ingenuity, technology and ingenuity of China's technology and ingenuity also show the advantages of China's technology and technology.
In addition, in addition to the level of construction engineering and technology, the environmental protection of the Beijing Universal Theme Park and Resort also adopts advanced technologies and concepts, setting an international advanced level.
For example, Adrians, the creative director of the American Harry Potter project, praised the Wizarding World of Harry Potter in Universal Studios Beijing as "the most restored film in the Harry Potter scenic spots in the world".
It is understood that the Harry Potter Magic World theme park project started on August 28, 2018, and was completed and accepted on January 28, 2021. It took more than two years to complete the construction task of the entire scenic area. During the peak period, there were 2,000 workers. There are 600 management personnel and a total investment of 2 billion yuan.
In addition, the electromechanical team of the China Railway Construction Universal Studios project took 38 days to complete the high-altitude electromechanical operations on a total area of 6,121.6 square meters, which broke the record of half a year completed in the Harry Potter Park of Universal Studios Orlando in the United States.
Talking about the technical difficulty, Zhao Xiangyang said that in addition to solving the problems of high-precision embedded parts installation, high-precision structural floor construction, rockery castle construction and theme coloring, it also includes the completion of the theme carving with quality and quantity during winter construction. Complete the basic project of "Harry Potter and the Forbidden Journey" in one month, and organize a large workforce to complete the construction target during the epidemic.
"For example, in order to build the Hogwarts Castle rockery, we have specially developed the automatic recognition software and bending equipment for rebar bending." A "steel coat" with a surface area of about 2,700 square meters was used to build the outline of the rockery, solving the problem of 18,000 rockery. The shape processing and installation of the remaining special-shaped steel bars make it the first large-scale mesh project in China that is completely completed by domestic operating software and self-designed bending machines.
In addition, Zheng Qifeng, manager of the Harry Potter Park project area of China Railway Construction, also proudly said that Universal Studios Osaka, Japan has the first Hogwarts castle in Asia, which is very beautiful, "but in terms of craftsmanship, our castle is even better. ."
Before the start of the main project, the basic engineering construction of Beijing Universal Resort also presented a number of problems.
Since the construction, Beijing Universal Resort has invested a total of more than 300 million yuan in dust control. During the construction period of the project, it will reduce sewage discharge by 380,000 tons, and the soil resource conversion rate will reach 97%. The construction process pays attention to green environmental protection.
One of them is the massive underground construction waste, also known as "dirty soil".
For example, Universal Beijing Resort requires that the soil within the entire 4 square kilometers site must be free of pollution.
According to the preliminary geological survey, about 2.7 million cubic meters of miscellaneous fill in the project area is a mixture of soil, construction waste, other solid wastes and weeds, which is equivalent to the amount of earthwork piled 10 meters high on 35 football fields. .
In this regard, Beijing Construction Engineering Resources Co., Ltd. has turned "dirty soil" into treasure, creating the first example of the recycling of miscellaneous fill and construction waste in China.
After two years of pioneering earthwork and padding projects, the recycling rate of construction waste has reached 97%, which is equivalent to saving more than 400 acres of soil resources with a depth of 10 meters. The Universal Studios project has realized the recycling of construction waste from zero to one. breakthrough.
Last year, Universal Beijing Resort received the LEED Gold Certification of "Pioneer in Energy and Environmental Design", becoming the first theme park resort in the world to receive this honor.
Radiation effect or 10 to 15 times the revenue of the scenic spot
This summer vacation, Sun Haifei's family made a special trip to Beijing Universal Resort from Yantai. They chose to stay at the Universal Studios Hotel on the first day, and stayed at the surrounding B&Bs on the second and third days.
"We had a lot of fun. In addition to playing various projects at Universal Studios Beijing, we also bought various souvenirs, ate Quanjude on City Avenue, and watched the Minions movie." After all, including tickets, hotels and catering, etc. Consumption costs a lot per person on average, "but I think it's worth it, except that the weather is too hot and there are too many people, it's very enjoyable to eat and play."
The strong attractiveness and influence of Universal Beijing Resort, its radiation and driving effect on the region has gradually emerged, which will drive the quality and efficiency of hotels, catering, leisure services and intra-regional transportation in Beijing Tongzhou Tourist Area, and promote tourism in the Beijing-Tianjin-Hebei region. Industrial Development.
According to the research report of CITIC Construction Investment, the annual number of tourists in Beijing Universal Studios is about 15 million to 20 million, and the annual turnover is expected to be 25 billion to 30 billion yuan. The radiation effect may be 10 to 15% of the income of the scenic spot itself. times.
It can be said that Universal Beijing Resort will become the sub-center of Beijing and even a new engine for Beijing’s economic development. It will directly and indirectly benefit more than 70 categories and more than 100 industries in the surrounding upstream and downstream, and provide tens of thousands of jobs for the surrounding areas, forming a comprehensive A full-featured cultural tourism industry chain.
Yang Lei, deputy head of the Tongzhou District People's Government, said in an interview with a reporter from the Beijing News that the 35 billion yuan construction investment will directly increase the per capita GDP by one percentage point. This is the direct drive of the Beijing Universal Resort project to Beijing's economic development.
He expects that the opening of Universal Beijing Resort will have a strong spillover effect.
"If 1/3 of tourists go to consume, it will increase the overflow consumption of about 2 billion, thus creating a new format of consumption."
The Beijing Universal Resort project has been highly valued by the Beijing Municipal Party Committee and Municipal Government. Relevant departments of Tongzhou District have done a lot of work in supporting construction, transportation, parking facilities, green water system construction, and epidemic prevention and control.
For example, in terms of supporting construction, 53 municipal infrastructure projects have been implemented within the cultural tourism area where Universal Beijing Resort is located, with a total investment of 53 billion yuan. The 21.4-kilometer underground integrated pipe gallery accounts for nearly half of the current length of the city." In addition, a lot of greening and water system construction have been done around the Beijing Universal Resort.
Yang Lei said that the 2.8-kilometer landscape water system in Universal Beijing Resort is very beautiful, and there are about 178 hectares of greening projects on the periphery.
At the same time, for the blank plots that have not been developed, the work of dismantling and establishing the border has also been done, and temporary greening of 135 hectares of open space has been added.
"In this way, the surrounding area of the entire Beijing Universal Resort is basically full of greenery, birds and flowers are fragrant. It can be said that there are flowers in three seasons and scenery in four seasons."
According to industry analysts, the opening of Universal Studios Beijing will most directly drive the surrounding service industries centered on accommodation, catering, and commerce. At the same time, it may also drive the development of Beijing's fashion industry and cultural and creative industries. It highlights the positioning of Beijing as a consumer city, a cultural city, or a fashion capital at the global level.
In the medium and long term, Universal Studios Beijing will have a potential driving role in the fields of digital creativity and technology research and development.
Tongzhou District will introduce more high-quality cultural tourism projects
Lin Wenlu, who lives in Chaoyang District, found that since the opening of Universal Beijing Resort, they have come to Tongzhou almost every weekend.
"In the beginning, we bought a half-year card and went to Universal Studios to take various rides. Later, we went to the Grand Canal Forest Park in the morning for a bike ride, or went to Songzhuang to visit an art studio, and went to Universal Studios to play a few times in the afternoon. Project, dinner at City Avenue in the evening." As they got to know Tongzhou more and more, they discovered many interesting places in Tongzhou, and not long ago they went to participate in the "Taihu Jazz Festival".
"I heard that the Grand Canal is still building a 5A cultural tourist attraction, so it will be more fun."
It is foreseeable that Universal Beijing Resort will greatly enhance the cultural and tourism industry level and development level of the sub-center, and drive the development of more cultural and tourism industry formats.
Tongzhou will take advantage of the spillover effect of Universal Studios theme parks to actively tap the domestic demand potential of the regional cultural tourism industry, and explore the integration of more Chinese cultural characteristics into the theme entertainment industry.
For example, a number of high-quality projects such as cultural technology, performing arts and entertainment, and high-end commerce have been introduced in the northern industrial belt to create new IP and new scenarios, and build a demonstration block for the integration of modern fashion, culture, tourism and business with innovative vitality and global influence.
The Management Committee of Tongzhou District Cultural Tourism Zone stated that in the next step, it will also closely contact the leading high-tech cultural tourism enterprises, guide them to participate in the development and construction of park plots, promote the implementation of major cultural tourism projects, and build a "theme park-leisure-entertainment- The structure of "cultural technology-service supporting" will be promoted through project construction to create a new demonstration zone for the integration of cultural, sports and tourism, and a national demonstration zone for the integration of culture, tourism and business.
Zhao Lei, Member of the Standing Committee of the Beijing Municipal Party Committee, Secretary of the Tongzhou District Party Committee, Executive Deputy Secretary of the Party Working Committee of the City Sub-center, and Executive Deputy Director of the Management Committee, said at the 2021 Beijing Sub-center Cultural Tourism Industry Summit and the Global Theme Entertainment Industry Leaders Summit that Tongzhou will With the cultural tourism area as the center, promote the effective connection of landmark nodes such as the Grand Canal 5A-level scenic spot, Zhangjiawan Design Town, Songzhuang Art Town, and Taihu Performing Arts Town, create boutique tourism routes, and introduce more high-quality cultural tourism The project promotes the high-quality development of the cultural and tourism industry, and strives to build it into a national smart cultural tourism leading area with a prominent cultural and tourism brand image, a strong cultural and tourism industry development, and a strong cultural and tourism atmosphere, a national cultural, tourism and business integration development demonstration area and a demonstration area. Modern international tourist city.
Promoting the development of the cultural and tourism industry is not only to meet the practical needs of the people's pursuit of a better life, but also the sub-center's due meaning to practice new development concepts, integrate into the new development pattern, and achieve high-quality development.
On May 27, 2016, General Secretary Xi Jinping presided over a meeting of the Political Bureau of the Central Committee of the Communist Party of China to study, deploy, plan and construct the Beijing sub-center and further promote the coordinated development of Beijing-Tianjin-Hebei.
The meeting emphasized: planning and constructing the sub-center of Beijing city, relieving Beijing's non-capital functions, and promoting the coordinated development of Beijing-Tianjin-Hebei are historic projects. Carefully advance, leaving no historical regrets.
The meeting also pointed out that the construction of Beijing's sub-center is not only the need to adjust the spatial pattern of Beijing, control the disease in big cities, and expand new development space, but also to promote the coordinated development of Beijing, Tianjin and Hebei, and to explore the optimal development model in densely populated areas.
It is necessary to follow the laws of urban development, firmly establish and implement the development concept of innovation, coordination, greenness, openness and sharing, adhere to the world vision, international standards, Chinese characteristics, and high-point positioning, and carry out the Beijing Urban Development in the spirit of creating history and pursuing art. The planning, design and construction of the center will build an eco-city layout with blue-green interweaving, fresh and bright, water-city integration, multi-group compact development, and strive to build a world-class harmonious and livable city demonstration area, a new urbanization demonstration area, and the Beijing-Tianjin-Hebei region. Collaborative development demonstration area.
According to the "Beijing Cultural and Tourism Development Plan during the 14th Five-Year Plan" period, Beijing will build a cultural tourism spatial pattern of "one core, one axis, four poles and four belts, and multiple plates".
During the "14th Five-Year Plan" period, the sub-center of the city will realize the investment of 800 billion yuan in various projects, which will provide various enterprises with broad application scenarios and huge business opportunities. The cultural and tourism industry is one of the key areas of development of the sub-center one.
As Chen Jining, Deputy Secretary of the Beijing Municipal Party Committee and Mayor, said in his speech at the opening of Universal Beijing Resort, we will take the opening of Universal Beijing Resort as an opportunity to continue to expand high-level opening up, further accelerate the construction of "two districts", and build an international consumption center city , and actively explore effective paths to build a new development pattern.
Beijing News reporter Qu Xiaoyi