Although the iPhone 14 price in the global market actually rose due to the strong dollar, in China, it remained at the same level as last year's iPhone 13, CNBC reported on the 8th (local time).
Apple set the price of the iPhone 14 series announced on the 7th at $799 for the basic model and $999 for the pro model in US dollars.
It's on the same level as last year's iPhone 13.
However, in the global market, the price of iPhone 14 in local currency has risen as the dollar has risen more than 10% against other currencies in a year.
The iPhone 14 base model costs £849 in the UK, up 70 pounds from last year's iPhone 13 at £779.
In Australia, it will be released at $1,399, an increase of $50 (Australian dollars) from last year, and in Japan, it is awaiting launch at 119,800 yen, an increase of 21,000 yen.
In Germany, 100 euros rose from 999 euros, and in Korea, it rose 160,000 won to 1.25 million won.
According to CNBC, in China, it was set at 5,999 yuan, the same as last year.
The most advanced specification, Pro Max, is also the same at 8,999 yuan.
Apple's pricing policy in China is due to the fact that smartphone sales in China, one of the most important markets for iPhones, are expected to decline significantly this year due to the 'Zero Corona' policy.
According to market research firm IDC, the Chinese smartphone market this year is expected to decline by 13% compared to last year, and sales volume is expected to fall below 300 million units for the first time since 2012.
Brian Ma, IDC's technology industry analyst, said, "It wouldn't be surprising if prices were frozen to sustain demand in a strategically important market."
As Huawei was hit by U.S. sanctions, Apple's share in China's 'smartphones over $600' in the second quarter rose 12 percentage points from the previous quarter to 70%.
"If the iPhone price remains constant, it will help Apple strengthen its position in China," Ma said.