Harbin beer advertisement containing O'Neill, Zhang Zhenyue and other drinking actions was fined 600,000

　　China News Service, September 9. According to the website of the Shanghai Municipal Market Supervision and Administration Bureau, recently, Budweiser Investment (China) Co., Ltd. was fined 600,000 yuan by the Shanghai Huangpu District Market Supervision and Administration Bureau for publishing alcohol advertisements that violated the Advertising Law. Yuan.

　　According to the administrative penalty decision of Shanghai Huangpu District Market Supervision and Administration Bureau, in order to promote "Harbin Beer", a product of Budweiser Group, the parties published an article titled "Harbin Beer" on the WeChat public account "Harbin Beer" on May 28, 2015. Let you come to RAP! Let’s make a loud Harbin Beer together and create your own MV!” Promotional graphic, this promotional graphic contains a 30-second clipped version of the Harbin Beer publicity MV, the purpose is to promote Harbin Beer.

In the 12th to 13th seconds of the video, there are drinking actions, specifically Shaquille O'Neal, Zhang Zhenyue, and Yao Zhongren (from left to right) holding up bottles of Harbin beer and drinking with their heads raised.

(Zhongxin Finance)

Screenshot of the website of Shanghai Administration for Market Regulation.

Screenshot of the website of Shanghai Administration for Market Regulation.

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