China News Service, September 9th. The website of the Beijing Consumers Association released a survey report on big data "killing" on the 9th. More than 70% of the respondents believed that the phenomenon of big data "killing" still existed, and more than 60% of the respondents Indicates that he has been "killed" by big data.
Respondents encountered the most "killing" phenomenon of big data when shopping online, followed by online travel and takeaway consumption.
The survey results show that more than 50% (54.89%) of the respondents said that they have encountered big data "killing" in the process of online shopping, and more than half (50.04%) of the respondents said that they have encountered big data "killing" in online travel consumption. ”, more than 40% (41.94%) of the respondents said that they have encountered big data “killing” in takeaway consumption.
In addition, some respondents said that they have encountered the problem of "killing" big data in the consumption process of taxi (29.04%), ticketing (20.68%), and video (11.29%).
This shows that respondents believe that big data "killing" problems are mainly concentrated in online shopping, online travel, online takeaway and other consumption fields.
Over 60% of the respondents believe that big data "killing" is mainly reflected in the fact that different users enjoy different discounts or discounts.
The survey results show that more than 60% (61.21%) of the respondents believe that the "killing" of big data is mainly reflected in different users enjoying different discounts or discounts. The price increases automatically, more than 30% (36.92%) of the respondents believe that it is reflected in the different prices for different users at the same time, and more than 20% (26.69%) of the respondents believe that it is only reflected in the provision of goods or services that meet the characteristics of users.
In addition, for the phenomenon that some people have consumption coupons while others do not have consumption coupons on the same platform at the same time, more than 80% (83.95%) of the respondents believe that the results of discounts or coupons are unfair, and more than 70% (76.07%) of the respondents Consider the rules for issuing discounts or coupons opaque.
It can be seen from this that most respondents believe that big data "killing" is mainly reflected in the fact that different users enjoy different discounts or discounts. Most respondents believe that the current results of discounts or coupons are unfair and the rules are not transparent. Both are related to the "killing" of big data.
(Zhongxin Finance)
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