China News Service, Hangzhou, September 8th (Xi Jinyan) The Mid-Autumn Festival is approaching, and various moon cake gift boxes have entered the "C position" of major supermarkets.
Under the new supervision regulations, the reporter visited some supermarkets and bakeries in Zhejiang and found that the moon cake gift box packaging did not appear in the "graceful and luxurious" metal and wood materials in previous years. , and the price is mostly in the range of 100 yuan to 200 yuan, more "slim" and more "close to the people".
The Mid-Autumn Festival is a traditional festival in China, in which moon cakes represent the meaning of "reunion", and its importance is self-evident.
At the same time, moon cakes have the dual attributes of gifts and festive foods and are favored by consumers.
Every Mid-Autumn Festival, the sales volume of moon cakes will increase rapidly, but the phenomenon of adding expensive fillings, excessively luxurious packaging to hype the price of moon cakes, and mixed sales of high-priced products also occur.
On August 15 this year, the "Restriction of Excessive Packaging Requirements for Food and Cosmetics" approved by the State Administration for Market Regulation was officially implemented.
It clearly stipulates that the number of packaging layers for moon cakes should not exceed 3 layers, the packaging materials should not use precious metals and mahogany, the moon cakes should not be mixed with other products, and the packaging void ratio should not exceed 30%.
Under the new regulations, moon cakes in offline supermarkets and bakeries have been "lightly packed".
Recently, the reporter saw in a bakery in Hangzhou, Zhejiang that there are two display areas for moon cake gift boxes in the store, one for the bulk Suzhou-style moon cakes, a tube of 5 moon cakes, the price is about 20 yuan, and there are also placed on the side. Gift bags are available for consumers to choose from.
The other is Cantonese-style mooncakes that are relatively beautifully packaged, priced between 100 yuan and 200 yuan.
Aunt Ying, a citizen who is shopping for moon cakes, said that although there are more and more moon cakes, she still likes to eat old-fashioned moon cakes. Affordable.
Not only in supermarkets and bakeries, but also in some hotels that sell mooncakes with reduced carton packaging.
The reporter saw in the moon cake display area of a hotel that the hotel provided a total of 178 yuan, 198 yuan, and 228 yuan of moon cake gift boxes, which basically only had a simple layer of plastic sealed bags.
A manager of the hotel's catering department introduced that because of the "new national standard", this year's mooncakes have been adjusted in terms of packaging and prices, so that "the price is close to the people and the packaging is simple."
In the process of moon cake sales, the hotel also found that consumers in the current market are becoming more and more rational, and the sales of "high-priced" moon cakes are not as good as in previous years.
Technical experts from Wenzhou Metrology Institute carried out the volume measurement of moon cake gift box packaging.
Photo courtesy of Wenzhou Market Supervision Bureau
In order to ensure the food safety of the production and sales of pre-packaged moon cakes during the Mid-Autumn Festival and create a safe environment for consumption before the festival, recently, Hangzhou, Zhejiang, and Wenzhou have launched special law enforcement inspections for excessive packaging, focusing on checking whether the packaging of moon cakes produced after August 15 exceeds three Layers, whether there is a mixed phenomenon, whether there is any use of precious metals for packaging and other issues.
During the inspection, the Hangzhou Market Supervision Bureau found that the moon cake gift box of a hotel in Hangzhou was tying with red wine, violating the new regulations.
The law enforcement team of the Qiantang District Market Supervision Bureau of Hangzhou City immediately issued an administrative warning to the hotel.
The Consumer Insurance Branch of Qiantang District Market Supervision Bureau also reminded the hotel to fully communicate with consumers about the moon cake coupons that have been sold, obtain consumer understanding, and replace or refund the red wine in the gift box.
A few days ago, Wenzhou also investigated and dealt with the first illegal case of excessive packaging of moon cakes.
During the inspection, the law enforcement officers of the Taoshan Institute of Wenzhou Market Supervision Bureau found that a total of 8 boxes of moon cakes "10-pack of Lotus Fragrant Moon" priced at 178 yuan from a food business unit within their jurisdiction were suspected of being over-packed.
After on-site investigation, the packaging void ratio of the moon cake was 70.5%, which far exceeded the requirement that the packaging void ratio be fixed at ≤30%. At the same time, law enforcement officers also found that the moon cake was priced at 178 yuan, and the packaging cost of the gift box was 31 yuan per box. Packaging costs accounted for 17.5% of the sales price, and the case is currently under further investigation.
The relevant person in charge of the Wenzhou Market Supervision and Administration Bureau stated that if the regulations on excessive packaging are violated, a fine of up to 100,000 yuan can be imposed.
Consumers who find moon cakes and commodities suspected of being over-packaged can also call the 12345 government service hotline, the national 12315 platform or search for "consumer treasure" on Alipay to make complaints and reports.
The moon cakes in the offline supermarkets have been "slimming". What about the online situation?
The reporter previously searched for "moon cake gift box" on an e-commerce platform, selected the price in descending order, and found that the moon cake gift box was capped at 499.99 yuan.
However, in order to avoid "risks", there are still merchants who have played "edge balls" on shipping costs.
In order to promote the healthy development of the moon cake industry, recently, the Zhejiang Provincial Consumer Protection Committee and the Provincial Food Industry Association held a symposium on resisting excessive packaging.
According to the relevant person in charge of Alibaba, it is difficult to find boxed mooncakes over 500 yuan on Taobao and Tmall. More than 80% of mooncakes are under 100 yuan, and more than 96% of mooncakes are sold under 200 yuan. The mainstream of mooncake consumption.
Cui Lijin, deputy director and secretary-general of the Zhejiang Provincial Consumer Protection Committee, believes that companies should reject the phenomenon of "edge balls", such as selling tea, honey, red wine and other products "next to body" moon cakes; selling moon cakes with "Mid-Autumn cakes" vests, and In the marketing process, the word "moon cake" is deliberately blocked.
At the same time, industry associations must continue to strengthen their leading role, platforms must strictly follow regulations to manage and control the entire network, and consumers must actively play a role in consumption supervision.
It is reported that on the eve of the Mid-Autumn Festival, the China Consumers Association will supervise the consumption of moon cakes. The moon cakes are supervised by means of targeted browsing and comparison and random shooting.
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