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When Apple unveiled the new iPhone 14, it was emphasized that it set the same price as its predecessor, the iPhone 13.

However, domestic prices have risen.



Reporter Jeong Seong-jin will tell you how much the difference is and why.



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Apple, when unveiling the new iPhone, emphasized that it has frozen the price through cost-effectiveness while incorporating new features.



[Tim Cook / Apple CEO: We are constantly challenging ourselves to raise the level of technology and make it better and more loved.]



Compared to last year's iPhone 13, the basic model, Pro, and Pro Max models all improved some performance, but the price was lower. The same price ranges from $799 to $1,099.



However, in spite of the word freeze, domestic prices jumped significantly.



The domestic selling price of the iPhone 14 released by Apple Korea is 1.25 million won for the basic model, 1.55 million won for the Pro, and 1.75 million won for the Pro Max.



Compared to its predecessor, the iPhone 13, the price has increased by up to 17%.



The biggest reason is the exchange rate.



The won-dollar exchange rate, which was around 1,160 won when the iPhone 13 was announced last year, has recently risen by nearly 20% to 1,380 won.



The fundamental difference is that the US and domestic sales prices are different.



In the case of the Pro Max model, if the current exchange rate is applied to the US selling price of $1,099, the domestic selling price is 1.75 million won, a difference of more than 200,000 won.



Even excluding the 10% VAT included in the domestic price, it is more than 80,000 won or 5% more expensive than the US.



Compared to Japan and Europe, the domestic price is expensive.



[Ji-yeon Jeong / Secretary General of the Korea Consumer Federation: It seems that it can be seen that consumers are using their loyalty to the product in the reverse direction, and it discriminates against domestic consumers.]



Apple sets prices by reflecting market conditions in each country However, domestic consumers cannot erase the idea that it is discrimination.



(Video coverage: Hyung Yoon, Video editing: Byung-jik Kim)