To achieve the vision of Mohammed bin Rashid for Dubai as the capital of the digital economy

Dubai CommerCity launches its new identity as it turns to the concept of “digital commerce”

Ahmed bin Saeed during the launch of the new strategic identity of "Dubai CommerCity".

From the source

In order to achieve the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, to consolidate Dubai’s position as the global capital of the digital economy, Dubai CommerCity, the first free zone of its kind specialized in the digital trade sector, affiliated with the Dubai Authority Dubai Integrated Economic Zones (DIZ), its corporate identity inspired by its new strategic direction based on the transformation of its operations and services to the concept of “digital commerce”, in a step that confirms its commitment to its contributions to the digital economy by accelerating the growth of companies in the digital world, and increasing the flows of foreign direct investment. in the relevant fields and sectors.

The new corporate identity is in line with the objectives of the national strategies related to the digital economy and future technologies in Dubai, where the new direction of the free zone adopts the principle of “technology first” to bring about a qualitative leap in the business approach of ambitious companies that take Dubai CommerCity as a platform for their growth and management of their regional and operational operations, including It contributes to enhancing returns, economic contributions and sustainable growth, to raise the level of positive impact on the experience of investors, companies and talents, by building strong links between major digital brands, their mass targets and their customers, as well as accelerating the growth of the digital commerce sector by developing governance standards and associated processes.

His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of the Dubai Authority for Integrated Economic Zones, said: “The strategic transformation we are witnessing today in the transition of (Dubai CommerCity) towards the concept of digital commerce is in line with the strategic directions and plans of the national economy in Dubai and the UAE, to launch a new phase entitled leadership. And sustainability and growth based on knowledge, innovation and future technological applications, and to enhance the competitiveness of the UAE and its leading position as a global center for the most prosperous digital economy.”

His Highness added: “The speed of our response and our ability to adopt proactive solutions at the sector level confirms the extent of the exceptional capabilities that Dubai CommerCity enjoys in terms of its integration with the global and local economic and digital system, its human cadres, and the advanced technological systems applied to supplement the national economy with forward-looking and unpredictable solutions. It is unprecedented in attracting various new and future business sectors to the Emirate of Dubai.”

His Highness pointed out that “the foresight of the future, leadership and leadership are among the features associated with the Dubai World brand, which has been known as an incubator for innovation and a generator of expansion opportunities for companies and growth in their commercial operations and integration with supply chains and trade using future technology, thus achieving the objectives of the national strategy for the digital economy to contribute to the output.” GDP, for the next 10 years at least.

In conjunction with the announcement of its corporate identity, Dubai CommerCity announced the success partners for the new transformation in building and developing the digital system supporting digital commerce, represented by: the Communications Regulatory Authority and Digital Government, Dubai Digital Authority, and Emirates NBD.

The announced partnerships aim to upgrade the infrastructure and the integrated digital system within the free zone to record levels consistent with the highest standards and best practices worldwide.

For his part, CEO of "Day's", Dr. Mohammed Al Zarooni, said, "Deaez confirms, through (Dubai CommerCity) to the business community, its full readiness to contribute to bringing the operations and performance of its licensed companies, partners and stakeholders to new levels of growth. and sustainability in its services, as well as the direct and indirect impact on its financial results, operations and revenues, by providing an innovative environment with the highest levels of adaptability and flexibility to enhance business development.”

Al Zarouni added that "(Dubai Commercity) has succeeded since its inception in developing the concept of e-commerce, but only one year after its establishment, we have a new and clear vision for the development of the work system and exit from traditional operations to new horizons that meet the aspirations of our partners and their expansion plans, to be the concept of commerce. Digital is more comprehensive and able to meet the requirements of companies to achieve sustainability in growth and business, and thus ensure their ability to compete externally from Dubai, which is in line with the vision and objectives of “(Dies)’s strategy.”

In turn, Hamad Obaid Al Mansouri, Director General of the Dubai Digital Authority, praised the move, saying: "The launch of the new identity of (Dubai CommerCity), and its adoption of the concept of digital commerce represent an important step to keep pace with the digital age."

In addition, the Director General of the Telecommunications Regulatory Authority and Digital Government "Tedra", Eng. Majid Al-Mismar, said: "We are pleased with the support provided by the Authority to (Dubai CommerCity) in adopting its new identity stemming from the concept of digital commerce, and we value these steps that are inspired by the digital future of the UAE, By focusing on digital commerce.

In the same context, Hisham Abdullah Al Qassim, Vice Chairman and Managing Director of Emirates NBD, said: “As a pioneer in providing innovative banking services in the UAE, it is our pleasure at Emirates NBD to support this strategic initiative. from (Dubai CommerCity), which will have a direct impact on the country’s economy in the future.”

Cooperation with a number of government agencies and financial institutions

In conjunction with the launch of the strategic direction towards digital commerce, Dubai CommerCity has announced frameworks for strategic cooperation with a number of government agencies and financial institutions. emirate.

Dubai CommerCity will also work through a new partnership with the Dubai Digital Authority to develop the comprehensive infrastructure of information technology, data, digital transformation and cybersecurity within the free zone, to be among the latest, most advanced and efficient.

In addition, Dubai CommerCity's partnership with Emirates NBD aims to provide an integrated portfolio of banking services based on the latest digital platforms and applications.

Ahmed bin Said:

"The transformation is in line with the strategic directions and plans of the national economy in Dubai and the UAE."

Mohammed Al Zarooni:

"The step reflects our readiness to bring the operations and performance of companies to new levels of growth."

Follow our latest local and sports news and the latest political and economic developments via Google news