From mid-August to mid-September, freshmen enter the university campus for the first time, and most of them will come to a brand new city to start a new four-year university life.
Merchants such as restaurants, scenic spots, hotels, hairdressers, leisure and entertainment companies in various places have launched special student discounts to attract new customers in advance.
In order to better cooperate with the epidemic prevention and control work, universities across the country have adopted the method of staggered opening, which has also lengthened and boosted the "welcome economy".
Meituan data shows that since the beginning of the school season, students from all over the world have seen an increase of 25% in exclusive special orders compared with the same period last year, and the consumption curve has changed from a single peak in previous years to a continuous and steady growth.
Among them, student special orders in categories such as dine-in catering and homestays increased by more than 50% year-on-year.
It is predicted that the length of the peak consumption during the school season this year may double from previous years and will last until mid-September.
University welcomes new students, and surrounding businesses welcome new customers
Every year in the opening season, colleges and universities will welcome a batch of new faces. The surrounding restaurants, accommodation, hairdressing, entertainment businesses and local scenic spots will also welcome a batch of new customers, and this batch of new customers will be maintained for at least four years. active consumption.
Li, who came to Hangzhou from his hometown in Heilongjiang, felt the enthusiasm of the seniors to welcome the new year, and also felt the temperature far higher than that of his hometown.
"My parents accompany me to register with me. We are both coming to Hangzhou for the first time. The senior told me in advance that all kinds of apps can be authenticated as students first, and there will be many additional discounts. I booked a hotel near the school in Meituan, In addition to student discounts, there are also various coupons. Before the official class, I hope to accompany my parents to visit Hangzhou City and enjoy the various benefits of college students.”
About 2 kilometers away from Henan Agricultural University, Zhengzhou University North Campus and other colleges and universities, Hansheng Shengjiangshan Buffet Barbecue (Jianye Kaixuan Plaza), its student buffet is one of the most popular local packages, the original price is 118 yuan, and the student price is 75 yuan. Since the beginning of the school season, sales have increased by more than 100 times compared with the summer.
According to Manager Yuan, the head of the restaurant, every year when the university starts, the “student-exclusive package” launched by the restaurant through Meituan will see a jump in orders.
"College students have strong social needs. Dorm roommates, classmates, etc. often have dinner together. This year, the school starts late, and I believe that the peak of welcome consumption will continue for some time."
▲Since the beginning of the school season, there has been a significant increase in the number of preferential orders for students in colleges and universities. Source: Meituan
Cities with a high concentration of colleges and universities all showed similar changes.
Meituan data shows that since the beginning of the school season this year, Beijing, Nanjing, Shanghai, Wuhan, Tianjin, Guangzhou, Shenyang, Jinan, Harbin, Zhengzhou and other cities have ranked among the top ten in the country in terms of the number of students' preferential orders.
Among them, orders in cities such as Tianjin and Shanghai increased by more than 50% year-on-year.
The strategy of saving money on living expenses is out of the circle, and college students' consumption pursuit is "good and economical"
In addition to the on-campus welcome, every year in the opening season, seniors and sisters from various colleges and universities have thrown out their own "living expenses and money saving strategies" that have been summarized for many years to help freshmen start their college life better.
According to the "2020 Survey and Research Report on Chinese College Students' Consumption Behavior" released by the Beijing News, among 15,860 college students from more than 100 colleges and universities across the country, the average monthly living cost is 1,954 yuan.
Based on this calculation, the living expenses of college students will reach more than 8,000 yuan per semester.
How to save as much as possible without compromising quality of life and social needs?
A senior from a university in Hangzhou summed up his personal experience and said, "Choose a buffet for dinner parties, search for 'student' through Meituan or Dianping, and choose a suitable restaurant nearby. Usually, the student package is lower than the standard price. Attractions, hairdressing, team building, etc. are all available. Similar operations. Don’t forget to verify the student status of various apps in advance, and you will also receive exclusive coupons and privilege cards. According to an average of 8 dinners, 4 team building, 4 haircuts, and 4 scenic tours per semester If so, there should be at least a thousand pieces left."
▲A senior from a university in Hangzhou shared with freshmen the “Strategies for Saving Money on Living Expenses for College Students”
According to the Meituan App, merchants that provide exclusive discounts for college students cover multiple categories such as food, lodging, travel, and entertainment. Among them, seafood barbecue buffet restaurants, hotels and hairdressers around colleges and universities are more suitable for young people. People's social group building, play centers such as secret room script killing, as well as theme parks, are more active in terms of discounts.
Among them, the special discounts of catering businesses are concentrated at 40% to 30%, the scenic spots are mostly about 50%, and the discounts for entertainment are often lower.
Platform data shows that discount store information has become one of the key factors affecting the consumption decision-making of college students.
Since the beginning of the school season, the search volume of "university" related keywords on the Meituan app has increased by 39% compared with the same period last year, of which the search volume of "exclusive for students" has increased by 82%, and the number of "discount for students" has increased by 522%.
In order to better meet the "good and economical" consumption needs of college students, Meituan hotels, homestays, tickets, transportation and other businesses have recently jointly launched the theme activity of "Offering Discounts in the Opening Season" to provide more information for college freshmen to register and travel to and from campus. Many offers.
Among them, Meituan Hotel and Meituan B&B respectively provide additional 10% off, 5% off exclusive discounts and coupons to users who receive student rights.
Meituan Tickets helps scenic spots to move student ticket discounts online, and some scenic spots can enjoy student tickets as low as 50% off until September 20.
In addition, student users can also purchase student-exclusive special tickets launched by various airlines through Meituan, and stack platform coupons to save on living expenses.
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