As one of the 2022 Service Trade Fair Summit Forums, the 2022 China E-Commerce Conference will be held at the National Convention Center from September 1st to 2nd.
Sheng Qiuping, Vice Minister of Commerce, said in his opening speech on September 1 that since 2021, despite the impact of many unexpected factors, China's e-commerce has shown great resilience.
According to the "China E-commerce Report (2021)" released by the Ministry of Commerce, the national e-commerce transaction volume will reach 42.3 trillion yuan in 2021, a year-on-year increase of 19.6%.
Sun Junmin, member of the Standing Committee of the Beijing Municipal Party Committee and secretary of the Political and Legal Committee, said in his speech that e-commerce has become a new engine driving economic growth in the capital.
From 2011 to 2021, online retail sales in Beijing will increase from 29.8 billion yuan to 539.2 billion yuan, an increase of more than 17 times.
At the meeting, the Ministry of Commerce also awarded licenses to 14 national e-commerce demonstration bases, including Hebei Jinzhuo Yigao E-commerce Industrial Park and Liangxi District E-commerce Industrial Park in Wuxi City, Jiangsu Province, which will be added in 2022.
The China E-Commerce Conference is hosted by the Ministry of Commerce and the Beijing Municipal People's Government, and undertaken by the E-Commerce Department of the Ministry of Commerce and the Beijing Municipal Bureau of Commerce.
Since 2011, it has been held for 12 consecutive years, providing new ideas, new models and new wisdom for promoting the development of e-commerce, empowering digital economic innovation, and driving the transformation and upgrading of traditional industries. Jian's international professional conference platform.
Highlight 1
Online retail sales in Beijing have increased by more than 17 times in 10 years
Sheng Qiuping pointed out that China's e-commerce ranks first in the world in terms of online retail market, online shoppers, digital express service and mobile payment scale, and has become an important force for smooth domestic and international circulation.
He said that this year is the 12th China E-Commerce Conference. In traditional Chinese culture, "12" symbolizes a complete cycle, which means both consummation and perfection, as well as a new beginning.
Following the historical trend and promoting the high-quality development of e-commerce is the need of the times and the general trend.
Since 2021, despite the impact of many unexpected factors, China's e-commerce has shown great resilience. The national online retail sales reached 13.1 trillion yuan, the cross-border e-commerce import and export volume reached 1.92 trillion yuan, and the number of e-commerce employees exceeded 13.1 trillion yuan. 67 million people.
From January to July this year, it continued to show strong vitality. The national online retail sales reached 7.3 trillion yuan, of which the online retail sales of physical goods were 6.3 trillion yuan, accounting for 25.6% of the total retail sales of consumer goods, about 6% higher than the global average. percentage points, the online retail sales of agricultural products increased by 10.2%.
Sun Junmin said that e-commerce has become a new engine driving economic growth in the capital.
From 2011 to 2021, the online retail sales in Beijing will increase from 29.8 billion yuan to 539.2 billion yuan, an increase of more than 17 times, accounting for 1/20 of the national online retail sales of physical goods, and the proportion of retail sales in the society will increase from 4.3% to 36.3%. %, the contribution rate to social zero has increased by nearly 50 percentage points. There are 1,271 wholesale and retail enterprises conducting online retail business in the city, of which 214 are enterprises with a scale of over 100 million yuan. The rapid development of the new e-commerce economy has driven the acceleration of the real industry. The transformation has formed a new economic growth point.
Enterprises in various industries and fields have access to the Internet, actively innovating and applying new technologies and new models of e-commerce, developing new forms of consumption that integrate online and offline, and improving consumption experience, such as online shopping, online meal ordering, live e-commerce, online travel, online shopping Travel, online medical treatment, etc.
Traditional foreign trade companies are actively expanding new channels for online marketing, driving the steady growth of import and export trade. Cross-border e-commerce has become an important force in fighting the epidemic, stabilizing foreign trade, and promoting transformation.
In 2021, Beijing's cross-border e-commerce import and export volume will increase by nearly 30% year-on-year, of which the cross-border e-commerce pharmaceutical product import volume and B2B export volume will both increase by more than 4 times year-on-year.
SCO Deputy Secretary-General Sohail Khan delivered a keynote speech as a representative of the international organization, sharing the latest developments in international e-commerce cooperation.
He said that since its establishment in 2001, the SCO has continuously promoted cooperation among member states in various fields, and its regional and global influence has continued to increase.
China has great potential in developing e-commerce. Cross-border e-commerce can further promote the openness and inclusiveness of the market. The SCO hopes to strengthen cooperation among member states by sharing practices, especially in e-commerce and digital In economic cooperation, we will strive to be in line with China.
Highlight 2
New business formats and new models drive the continuous growth of e-commerce
Qian Fangli, Director of the Department of Electronic Commerce and Information Technology of the Ministry of Commerce, released the "China Electronic Commerce Report (2021)" at the conference.
The report shows that in 2021, the national e-commerce transaction volume will reach 42.3 trillion yuan, a year-on-year increase of 19.6%, of which the commodity transaction volume will reach 31.3 trillion yuan, and the service transaction volume will reach 11 trillion yuan; the national online retail sales will reach 13.09 trillion yuan. Yuan, an increase of 14.1% year-on-year, of which the online retail sales of physical goods were 10.8 trillion yuan, accounting for 24.5% of the total social consumption; rural online retail sales were 2.05 trillion yuan, an increase of 11.3% year-on-year; online retail sales of agricultural products were 422.1 billion yuan, a year-on-year increase. An increase of 2.8%; the total import and export of cross-border e-commerce was 1.92 trillion yuan, an increase of 18.6% year-on-year, accounting for 4.9% of the total import and export, of which exports were 1.39 trillion yuan and imports were 0.53 trillion yuan; the revenue scale of e-commerce service industry reached 6.4 trillion yuan, an increase of 17.4% year-on-year; the number of e-commerce employees reached 67.278 million, an increase of 11.8% year-on-year.
In her view, the above data fully shows that e-commerce in 2021 will strongly support stable growth, promote consumption, ensure employment, and benefit people's livelihood.
The report pointed out that in 2021, e-commerce will show several major characteristics, such as new formats and new models driving the continuous growth of e-commerce, short videos and live streaming media have gradually become normalized e-commerce marketing channels, and mini programs will help enterprises build new digital infrastructure; new Consumption and new brands help improve the quality and expansion of online consumption. Promotional activities such as "Online New Year's Goods Festival" and "Double-Product Online Shopping Festival" continue to promote consumption recovery and upgrade with new brands, new domestic products and new consumption, and the rapid rise of Guochao new consumer brands .
Business big data monitoring shows that in 2021, many intangible cultural heritage products that embody the excellent traditional Chinese culture will become new national trendy products, with sales increasing by 39% year-on-year.
In addition, e-commerce helps to fight the epidemic, ensure supply, protect people's livelihood and stabilize employment; cross-border e-commerce accelerates the development of brands; Digital Commerce and Agriculture Initiative helps develop new infrastructure for rural e-commerce, build online brands of agricultural products, and "new farmers" e-commerce Business entrepreneurship and employment continued to heat up.
■ Recommendations
Clarify the rules for setting up "traffic lights" for overseas operations of digital platforms as soon as possible
At the conference, Jiang Xiaojuan, member of the Standing Committee of the National People's Congress and vice chairman of the Social Construction Committee, delivered a video speech.
She said that the development of e-commerce requires communication, scenes, culture, and a lot of fresh content.
my country's e-commerce is the most active and competitive part of the digital economy, but there is still a lot of room for improvement in cross-border e-commerce.
Jiang Xiaojuan introduced that my country's e-commerce has developed rapidly.
Online retail sales increased from 1.04 billion yuan in 2001 to 11.76 trillion yuan in 2020, and the total retail sales of consumer goods increased from 4.22 trillion yuan to 39.2 trillion yuan in the same period, and the online level of commodity consumption exceeded 5% for the first time in 2012 ( 6.37%), which exceeded 10% (10.75%) in 2014 and increased to 30% in 2020, showing a strong growth capability.
According to data from eMarKeter (a market research institution), the global online retail transaction volume in 2021 will be US$4.938 trillion, a year-on-year increase of 16.3%, 6.6 percentage points higher than the growth rate of global retail transaction volume.
Among them, China's online sales reached 2.56 trillion US dollars, accounting for 51.9% of the world.
The scale exceeds the combined size of the last nine markets in the list of top ten e-commerce markets.
However, the proportion of Chinese enterprises overseas is low.
In early May, the United Nations Conference on Trade and Development released the top 100 digital multinational companies in 2022. Analysis shows that digital multinational companies are growing significantly faster than traditional multinational companies, and are becoming a dominant force in changing the global trade and investment pattern.
The low number of Chinese digital companies on the list and the low income from overseas business indicate that my country's digital companies have a low degree of internationalization.
Among the 100 digital multinational companies from 18 countries, the average overseas sales revenue share of Chinese companies on the list was the lowest at 7.1% (South Korea 10.1%, Japan 22.4%, and the United States 37.2%).
Jiang Xiaojuan also gave five suggestions for promoting the development of cross-border e-commerce from the perspective of governance.
She said that the important role of e-commerce platforms should be viewed from the perspective of digital multinational companies, and platforms should be encouraged to integrate resources to provide a new model of cross-border trade in goods and trade in services. More encourage e-commerce platforms and relevant departments to innovate in e-commerce import business models, regulatory models and related systems and mechanisms, encourage the import of more high-quality diversified consumer goods to promote domestic consumption growth; allow more localities and enterprises to pilot data cross-border circulation.
At the same time, the rules for setting up "traffic lights" for overseas operations of digital platforms and the rules of conduct for enterprises to operate overseas should be clarified as soon as possible.
Digital Trade Development Trends and Frontiers Summit Forum
Sheng Qiuping, Vice Minister of Commerce:
Promoting the establishment of a digital trade demonstration zone and running the global digital trade expo well
Beijing News (Reporter Zhang Lu) On September 1, the Service Trade Fair Digital Trade Development Trend and Frontier Summit Forum was held. Sheng Qiuping, Vice Minister of Commerce, said in his speech that in the first half of this year, China's foreign trade maintained a stable and relatively stable performance. fast growth.
Cross-border e-commerce is another new growth point for foreign trade, with a year-on-year increase of 28.6%.
Sheng Qiuping said that since the outbreak of the new crown pneumonia epidemic in 2020, international trade has suffered a serious impact.
With the advantages of online ordering and online delivery, digital trade has injected new momentum into the recovery and development of global trade.
According to statistics from the United Nations Conference on Trade and Development, global service exports in 2020 will drop by 18% year-on-year, and digital service exports will account for 63.6% of global service exports, an increase of 11.8 percentage points from 2019.
Digital service trade has become an important force in the recovery of global service trade.
The rapid development of cross-border e-commerce has greatly alleviated the impact of the epidemic on global trade.
According to reports from research institutions such as the University of International Business and Economics, the scale of global cross-border e-commerce transactions in 2020 will exceed US$1 trillion, a year-on-year increase of 30%, while global trade in goods has dropped by 7.5% in the same period.
Cross-border e-commerce has played an important role in the recovery and development of global trade.
In the first half of this year, China's foreign trade maintained a steady and rapid growth. The total value of imports and exports of goods trade was 19.8 trillion yuan, a year-on-year increase of 9.4%.
Among them, digital service trade reached 1.2 trillion yuan, a year-on-year increase of 9.8%, and digital service exports were 682.8 billion yuan.
"At the same time, cross-border e-commerce in the first half of the year was a new growth point for foreign trade, with a year-on-year increase of 28.6%."
He said that the Ministry of Commerce will work with the Ministry of Industry and Information Technology and other relevant ministries to conduct in-depth research on the development situation of digital trade at home and abroad, coordinate development and security, coordinate domestic and international markets, and promote the introduction of policies and measures to promote the innovative development of digital trade; strengthen platform construction and promote the establishment of digital trade. Demonstration area, run the global digital trade fair well, enhance the benefits of industrial agglomeration, enhance the international competitiveness of enterprises, and cultivate a good ecology for the development of digital trade through the construction of relevant platforms; further benchmark the international high-standard economic and trade rules, and work with relevant departments to improve laws and regulations , to promote a higher level of opening up.
In terms of strengthening international cooperation, the Ministry of Commerce will actively participate in the WTO's e-commerce negotiations, maintain and improve the multilateral digital economy governance system, and promote the achievement of rules generally accepted by all parties.
There are three important development trends in the continued digitization of the economy: The first development trend is that digitization is prompting traditional businesses to restructure themselves and reconfigure workflows.
Compared with 5 or 10 years ago, today we have better artificial intelligence technology, better data, better voice and face recognition technology, and more accurate language translation.
In these improvements and changes, China is the leader.
The second development trend is that digital systems in the economy are gradually becoming autonomous.
In the next 5-10 years, airports in developed countries may have central processing units, which can locate and interact with aircraft after landing.
A third trend is that systems are being redesigned to autonomously solve unforeseen problems.
For example, the epidemic has caused serious transportation problems and caused supply delays.
System design needs to be rethought so that it works well in the event of the unexpected.
——Brian Arthur, winner of the "Schumpeter Prize" and "Lagrange Prize", the famous economist
Beijing News reporter Chen Lin