"Selling dog meat with sheep's head", "high-priced" mooncakes are still being sold secretly

　　【People's Livelihood Investigation Bureau】

　　Editor's note: This is the People's Livelihood Investigation Bureau.

Pay attention to what you want to pay attention to and what you don't pay attention to, and investigate what you want to see and what you haven't seen.

　　China News Service, September 2 (Xie Yiguan, reporter from China News and Finance) In recent years, whenever the Mid-Autumn Festival is approaching, "high-priced" mooncakes have become a "pain point" for consumers to shop.

　　In order to prevent such phenomena, in June this year, the National Development and Reform Commission and other four departments jointly issued the "Announcement on Curbing "Sky-High" Mooncakes and Promoting the Healthy Development of the Industry", focusing on the supervision of boxed mooncakes with a unit price of more than 500 yuan.

　　However, even in the face of strict regulatory policies, there are still businesses selling secretly, and even playing the trick of "selling dog meat with sheep's heads".

Who is selling the "high-priced" mooncakes on the line?

——Routine 1: Reselling and increasing the price

　　Recently, a statement from the Moutai International Hotel attracted attention.

The statement said that the Mid-Autumn Festival is approaching, and this year, Moutai Hotel has launched two mooncake gift box sets, Yuhu Yingyue and Liuxin, priced at 188 yuan/box and 318 yuan/box, totaling about 100,000 boxes. Gift boxes are sold out.

　　However, a reporter from Zhongxin Finance and Economics recently noticed that many e-commerce sellers are still selling at higher prices.

　　On an e-commerce platform, some merchants sold the "Jade Tiger Greeting Moon Gift Box" at a price of more than 400 yuan, more than twice the original price, and even approaching the "500 yuan" regulatory red line.

　　As for the "Liu Xin Mooncake Gift Box",

.

The reporter asked the customer service of the merchant about this, and he told the reporter that the Liuxin mooncake gift box was still in stock, 636 yuan per box, and sent a link to the reporter.

The content of the link shows that the price of the Liuxin mooncake gift box is 498 yuan, the price after the coupon is 486 yuan, and the express fee is 150 yuan.

Screenshot of an e-commerce platform.

　　Moutai International Hotel said that the two moon cake gift boxes have been sold out. Where did the merchants get the goods?

　　Previously, Zhongxin Finance had consulted the customer service of another merchant selling Maotai mooncakes. Although the page showed that it had been removed from the shelves, the customer service said, "It is still in stock and the price is 600 yuan." The merchant customer service also said that the Maotai Hotel's customer service The goods have been ordered in late July, and the goods are now in the hands of the dealers.

　　In response to the current market behavior of some merchants selling Maotai Hotel Mooncake gift boxes at a higher price, Maotai International Hotel also said, "We firmly resist and ask consumers to consume rationally."

Routine 2:

　　In addition to Maotai moon cakes being sold at an increased price,

face of the "500 yuan" regulatory red line .

　　For example, in the Häagen-Dazs flagship store, if you directly search for "moon cakes", you cannot find products over 500 yuan, but if you search for "ice cream" or "gift box", there will be a variety of products, and some of the product styles and moon cakes will appear. very similar.

　　In the product evaluation, some consumers posted the gift box they purchased, and the word "moon cake ice cream" was printed on the gift box.

Routine 3: Portfolio Premium

　　In addition, under the banner of "Mid-Autumn Festival Gift Box", it is not uncommon to see moon cakes in the products, and the price of these gift boxes often exceeds 500 yuan.

　　In a flagship store of a red wine brand on Tmall, a Mid-Autumn Festival set priced at 1595 yuan, the picture shows that it contains two bottles of wine, two boxes of moon cakes and a multi-functional bottle opener.

However, the reporter recently checked the flagship store and found that the total price of the two bottles of wine is only 710 yuan, which also means that after the two bottles of wine, moon cakes and other commodities are worth more than 800 yuan.

Screenshot from an e-commerce platform.

National level shot!

　　Regarding the endless emergence of "sky-high" moon cakes online, the National Development and Reform Commission also issued a document a few days ago, pointing out that due to the variety of online sales forms and the low transparency of sales behavior, it is a field with a high probability of "sky-high" moon cakes in recent years.

　　According to the National Development and Reform Commission, online merchants selling moon cakes not only have problems such as adding expensive fillings, excessively luxurious packaging, and tying high-priced products, but also falsely bid moon cake prices, increase prices in disguise, and provide "sky-high" moon cake customization services.

　　For example, some are priced at 299 yuan per box, but the remarks "make two boxes and send one box", the actual price per box is 598 yuan; some are priced at 499 yuan, and ask to make up the difference of 200 yuan; some are not only priced at 499 yuan, but also A high courier fee of 600 yuan is set; some provide various types of luxury packaging according to customer needs, combine moon cakes with designated high-priced commodities, and issue invoices in the name of moon cakes, which facilitates customization of "sky-high" moon cakes.

　　In the face of online sellers' behavior of "selling dog meat" in order to evade supervision, the National Development and Reform Commission has also recently deployed to monitor online mooncake sales daily and collect clues about problems involving "high-priced" mooncakes through multiple channels.

　　The National Development and Reform Commission said that it has urged the relevant e-commerce platforms to rectify the problems of mixed sales of moon cakes and wine and other commodities, and the price increase of 499 yuan plus 600 yuan for shipping, which has been reported by all parties.

.

In addition to the "high-priced" moon cakes, other high-end Mid-Autumn Festival gifts are also included in the supervision.

Screenshot from an e-commerce platform.

　　Recently, the State Administration for Market Regulation issued the "Notice of the State Administration for Market Regulation on Centralized Rectification of Issues such as Excessive Packaging of Commodities, "Sky-High" Moon Cakes and Crab Cards and Crab Coupons, etc., and launched a 2-month centralized rectification nationwide.

　　The local level has also followed suit.

Market supervision departments in many places have conducted in-depth inspections on the reporting clues of high-end gifts that sell for more than 500 yuan in mooncakes and custom-made by restaurants and restaurants or developed in the name of cultural and creative industries,

.

　　"The national level's crackdown on 'high-priced' moon cakes has provided very good help for the healthy, benign and orderly development of the entire industry." Zhu Danpeng, vice president of the Guangdong Provincial Food Safety Promotion Association, told a reporter from Zhongxin Finance and Economics. Although There are some enterprises and businesses who are "committing crimes against the wind" or "playing edge balls", but relevant state departments will also take action to rectify them.

　　In Zhu Danpeng's view, after curbing the "astronomical price" of moon cakes, festival foods such as moon cakes will return to the attributes of mass consumer goods and the origin of traditional culture in the future.

(Finish)