How to divide the "cake" of the new energy vehicle market?

　　China News Service, September 2 (Zhongxin Finance and Economics Ge Cheng) In July this year, China's new energy passenger vehicles accounted for more than 60% of the global new energy vehicles.

This data indicates that while the new energy vehicle market is huge, it also means that traditional fuel vehicles are facing more and more challenges.

　　How will traditional car companies transform?

How should the "cake" of the new energy vehicle market be divided?

China's

　　According to data from the China Automobile Association, from January to July 2022, the sales volume of new energy vehicles in my country will reach 3.194 million, a year-on-year increase of 1.2 times.

　　"In the first seven months of 2022, China's new energy passenger vehicles accounted for 60% of the global new energy vehicles." Cui Dongshu, secretary general of the Passenger Federation, said that in the long run, my country has played an increasingly important role in the field of new energy vehicles. more important role.

In 2021, China's new energy passenger vehicles accounted for 52% of the global new energy vehicles, and in July 2022, this figure has reached 68%.

　　The development of new energy vehicles in the world started with hybrid power, and then gradually entered the era of battery-based vehicles. Pure electric and plug-in hybrids have become the real policy support for new energy.

Cui Dongshu said, "China's drive to increase the world's growth is mainly due to the shift of China's new energy vehicle market to marketization, forming a strong endogenous growth momentum."

Data map: Auto show.

Photo by Ge Cheng of China-Singapore Finance

　　It is worth mentioning that data from the State Administration of Taxation shows that from January to July 2022, new energy vehicles will be exempted from vehicle purchase tax of 40.68 billion yuan, a year-on-year increase of 108.5%. An increase of 119.1%.

　　"The policy of exempting vehicle purchase tax for new energy vehicles is indeed very beneficial to the development of the industry." Chen Shihua, deputy secretary-general of the China Automobile Association, said in an interview with Zhongxin Finance that at present, there are not many new energy vehicle companies that can really make profits, so A 10% tax reduction can effectively reduce the burden on companies, which is very important.

　　"The gradual marketization supports the healthy development of the new energy vehicle industry." Xu Haidong, deputy chief engineer of the China Automobile Association, told Chinanews Finance that in addition to policy support factors, marketization has become a new fulcrum for the development of new energy vehicles.

　　"Although there was a round of 'price increase' in the first half of the year, the overall development trend of new energy vehicles has not changed much." Xu Haidong said that in the concept of some consumers, the consumption of new energy vehicles has formed a habit and consensus.

Data map: Auto show.

Photo by Ge Cheng of China-Singapore Finance

How is the "cake" divided?

　　Driven by such a large-scale market, some OEMs have also tasted the "sweetness" through transformation and made breakthroughs in revenue and profit.

　　The first vehicle company that "eats crabs" is BYD.

In April 2022, BYD took the lead in announcing that it would stop the production of fuel vehicles and fully transform into new energy sources.

According to data from the China Automobile Association, in the first half of 2022, BYD's new energy vehicle market share reached 24.7%, nearly a quarter, an increase of more than 7.5 percentage points from 2021.

　　According to BYD's financial report released on August 29, in the first half of 2022, BYD achieved revenue of 150.607 billion yuan, a year-on-year increase of 65.71%; net profit was 3.595 billion yuan, a year-on-year increase of 206.35%.

Among them, the revenue of automobiles, automobile-related products and other products business was about 109.267 billion yuan, a year-on-year increase of 130.31%.

　　In addition to vehicle companies, the big market has also driven other upstream and downstream companies in the industry chain, including both power battery manufacturers and parts companies.

　　According to data from market research agency SNE Research, in the first half of 2022, China accounted for six of the top ten power battery manufacturers in the world, with a total market share of 56%.

Among them, the industry leader Ningde Times, known as the "king of Ning", won the crown with its market share increasing from 28% to 34%.

　　According to CCTV Finance and Economics, with the continuous growth of new energy vehicle sales, companies producing new energy vehicle parts are also in short supply. According to the person in charge of a vehicle cooling water pump company, their orders have been arranged until the end of next year. .

Although the existing 7 production lines are running at full capacity, they still cannot meet the increasing demand for orders.

Data map: New energy vehicles.

Photo by Ge Cheng of China-Singapore Finance

"All in" new energy?

　　In the context of the "great" situation of new energy vehicles, some car companies choose "All in" new energy, and some car companies are "swinging" in the transition to new energy.

　　On August 22, Li Xiaorui, general manager of Haval brand under Great Wall Motors, said at a press conference, "In 2025, Haval brand new energy vehicle sales will account for 80%, and in 2030 Haval brand will officially stop selling fuel vehicles." After BYD, it has become another car company that plans to stop selling fuel vehicles.

　　"By the end of 2027, Kia will complete the product layout of at least 6 pure electric models in China." At this year's Chengdu International Auto Show, Kia Marketing Director Quan Yiquan said in an exclusive interview with Zhongxin Finance that in recent years, the Chinese market has The speed of transformation is very fast, and Kia will accelerate the development of electrified models in the Chinese market.

　　"Even in the next few years, the penetration rate of new energy vehicles may exceed 50%, but under such circumstances, there is still a market of 12 million to 15 million for fuel vehicles." SAIC Volkswagen Brand Marketing Executive Director Yang Siyao at the Chengdu International Auto Show In an exclusive interview with Zhongxin Finance and Economics, Shanghai said that SAIC Volkswagen will not give up the fuel vehicle market for the time being, but only make new energy vehicles.

　　In the view of Ouyang Minggao, an academician of the Chinese Academy of Sciences, the joint ventures will start collective efforts in 2022, and in 2023, the competition of Chinese and foreign brands of new energy vehicles will enter a fierce period.

"In the next 5-10 years, there will be a major corporate reshuffle." (End)

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