<Anchor> It
's friendly economy time.
Reporter Han Ji-yeon is also here today (1st).
Delivery apps have decided to extend their packaging brokerage fee waiver policy?
<Reporter>
Yes, in the high price era, delivery costs are expensive, so there are many people who order packaged food through the app and take it directly.
We decided to extend the delivery app packaging brokerage fee waiver policy, which was originally scheduled to end on the 31st of this month, until the end of this year.
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The packaging order service has not received brokerage fees since its launch in August of last year by Baedal Minjok and by Coupang Eats in October of last year.
In the meantime, it has been extended by six months, but it has been recently reduced to three months, and as the distance is lifted, delivery app sales have decreased, so it was predicted that the so-called “packaging brokerage fee 0 won policy” could be suspended. did it.
Delivery app companies explained that even if the free service ends, the restaurant will pay a fee and customers will not have to bear any additional money.
<Anchor>
By the way, if a restaurant pays a fee, the price of food can go up.
If that happens, the burden on customers will inevitably increase, but the description of the company doesn't really make sense.
<Reporter>
It seems to be an explanation that consumers are just talking about because they are protesting.
<Anchor>
That's right.
And seeing the extension puts off the controversy for a while.
There seems to be a place called Mom's Touch, a burger and chicken franchise.
However, during a promotional event here, I made an apology for the wrong name.
<Reporter>
Yes, the burger/chicken franchise Mom's Touch means 'mom's touch'. I used an inappropriate expression in the name of the event while conducting a promotional event that fits the brand name.
Due to the controversy, the name of the event was changed.
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Mom's Touch posted a promotional notice for a promotional event called 'Miami Profile Photo Exhibition' on its website and SNS account yesterday. As you can see, the same event name was also used on the poster for offline use.
If a participant captures their mother's profile picture and posts it on social media, a prize will be presented through a lottery.
The problem was the expression 'Ami'.
In the Korean dictionary, 'Ami' is described as the Gyeongsangnam-do dialect of 'Mother', and Mom Touch also wrote such an explanation at the bottom of the poster for this part.
However, among consumers, the child did not call her mother Ami, and it was not appropriate to use a derogatory expression for her mother as an event name.
Mom's Touch announced that they plan to change the name of the event to 'My Moms' and proceed as scheduled.
<Anchor>
When you see an event or advertisement or something like that, you have to get people's attention.
(Sometimes they put a bit of an unreasonable number.) That's why these kinds of controversies continue to happen in advertisements and events.
<Reporter>
Yes, let's take a look at some of them. Seoul Milk, the largest milk company in Korea, caused controversy with an advertisement at the end of last year.
In the commercial video, critics poured in for a male explorer trying to secretly film women or turning women into cows, but the video was eventually returned to private.
Prior to this, GS25, a convenience store, completely revised the image of a promotional poster for the event, with a specific hand shape that was used as an image to demean men mainly in the online women's community.
This male-hating controversy has also spread throughout society.
Promotions or advertisements often cause controversy with careless expressions or concepts, but the corporate image is ruined for a moment.
We need to thoroughly understand the emotions and needs of consumers.
<Anchor>
Are you saying that the price is getting cheaper this year because a lot of crabs are caught?
<Reporter>
Yes, the harvest has begun in earnest as the crab ban for the past two months has been lifted.
Many crabs are caught because of the late rainy season and heavy rain in August.
As freshwater and plankton increase significantly, the optimal conditions for blue crab growth are established.
The annual catch of blue crab peaked in 2013 and then fell by a third in five years.
This year, the catch of blue crabs from spring reached 7,000 tons, the highest in eight years, and the catch of blue crabs alone in Taean on the first day of this year's taboo period was about 10 tons, which is nearly seven times more than last year.
Demand for blue crabs this month ahead of Chuseok is expected to increase significantly.