Zhang Chunyi
The price of a pencil is nearly 20 yuan, and the price of a water-based ballpoint pen is 50 yuan... The new semester is about to start, and many parents are emotional when buying stationery for their children: they escaped the "ice cream assassin", but they did not escape the "stationery assassin". ".
A batch of "high-priced stationery" with novel styles and various functions can easily cost tens or even hundreds of yuan. While capturing the "fans" of students, it has also become a "sharp weapon" to harvest parents' wallets.
(August 28, "Yangtze Evening News")
Following the "ice cream assassin", the "stationery assassin" has once again become the focus of public opinion.
Pencils and gel pens that could be bought for a few yuan in the past can now cost tens of yuan or hundreds of yuan, making many parents call it "meat pain".
Despite this, some parents will bite their teeth and buy it out of their children's liking or to take care of their own face.
However, on the one hand, doing this will encourage children's psychological comparison, which is not conducive to cultivating children to establish a rational consumption concept; on the other hand, it will distract children's attention and affect their learning.
Now, the upgrading of commodity consumption has become the general trend.
Some stationery companies have launched blind box series products by co-branding with animation IPs, adding novel functions, thereby increasing the added value of stationery and driving up prices.
The positioning of stationery is a tool used to assist learning, and practicality, environmental protection and safety are the most important.
Too much effort has been put into the "face value" of stationery to make it look bright and colorful, which is undoubtedly simplifying the complex and putting the cart before the horse.
This will not only affect the normal learning of children, but also may bring dangerous hidden dangers.
Last year's "June 1" International Children's Day, the China Consumers Association issued a stationery safety consumption reminder, saying that it is cautious to buy "toy-like stationery" with unique shapes and decorations, and try to avoid using brightly colored and scented stationery.
These stationery often bring the risk of swallowing and suffocation to children, and also contain certain additives and plasticizers.
"Stationery assassins" increase the financial burden of parents and affect the physical and mental growth of children. Relevant departments and the whole society should pay attention to it and cast three "shields" to deal with it.
One is the price tag.
In real life, the price tags of some stationery are missing, or the stationery is placed in a disorderly manner, and the labels do not match the actual items. As a result, parents often find out that they have been "stabbed" at the checkout.
According to the "Consumer Rights Protection Law" and "Price Law", consumers have the right to know the real situation of the goods they purchase or use or the services they receive. The stipulations clearly marked the price.
In this regard, the market supervision department should strengthen law enforcement inspections, require stationery stores to implement clearly marked prices, punish those who do not mark prices according to law, and effectively satisfy consumers' right to know and right to choose.
The second is standard guidance.
On the one hand, the school should put forward requirements for the stationery that students bring into the school, and guide parents to buy stationery.
The Experimental Primary School of Nanjing University of Technology clearly stated in the notice "To 2022 freshmen" that it is not recommended to use metal or plastic stationery boxes with complicated switches and loud sounds, and it is not recommended to use pattern erasers with excessive patterns, complex shapes and strong fragrance. ... The school puts forward the principles of safe use, environmentally friendly materials, and economical applicability for the purchase of school supplies, which can play a powerful role as a weather vane.
On the other hand, industry associations should also play a role in self-discipline, guide stationery companies to focus on improving product quality, and abandon the practice of excessively chasing appearance and discarding the basics.
The third is rational consumption.
The majority of parents cannot blindly cater to their children's preferences, respond to every request, and refuse anyone who comes, but should consume rationally, do what they can, and pay attention to the cost-effectiveness of products.
Parents should not only lead by example and consume rationally, but also guide their children to develop the virtues of practising economy and opposing extravagance and waste.