The school is about to start, "the beast returns to the cage", what's in the shopping cart for the start of school?
During this time, the scene of students and parents shopping in shopping malls can be seen everywhere.
Stationery stores, optical stores, and supermarkets have set off a wave of consumption fever at the beginning of the school year.
For the past two months, Zhang Xinyu, a prospective college student living in Hunnan District, Shenyang, has been preparing for studying abroad. He and his mother pulled a list together to buy the necessary items.
Tablets, mobile phones and noise-cancelling headphones cost 10,000 yuan, and a pair of blue-light blocking glasses also cost more than 2,000 yuan.
Newly added sneakers, underwear, casual wear, etc. also filled the 28-inch trolley case.
Compared with these hardware expenditures, Zhang Xinyu's parents are more concerned about their children's health.
In addition to the routine physical examination necessary for studying abroad, Zhang Xinyu also went to the hospital for a special examination. He was found to have uric acid that was much higher than normal, his myopia and astigmatism, and two new caries.
"If it wasn't discovered in advance, what would happen if the children who went abroad did not discipline themselves?" Zhang Xinyu's mother sighed and rejoiced, but also pulled out a list of good habits for her children.
The vision loss caused by overuse during the holidays is the "behind-the-scenes driving force" for students to focus on glasses.
You Yubo, the manager and senior optometrist of He's Eyeglasses Store in Shenyang, said that most of the people who wear glasses recently are students between the ages of 8 and 19. Due to the frequent use of computers and mobile phones, children under the age of 10 are the main ones. It is amblyopia, strabismus, and astigmatism. Children over 10 years old are more myopic, and the degree changes basically every semester.
He suggested that parents should always remind their children to use their eyes scientifically.
The owner of a shop in Taiyuan Street Glasses City in Shenyang told reporters that buying glasses should not blindly follow high prices. Different channels have different prices.
Because of the high price increase rate of frames and lenses, parents can make more comparisons before choosing.
Seizing the opportunity of the beginning of the school year, many businesses offer "educational discounts".
There are price drops, and there are bonus products.
For example, college students who buy branded computers can receive headphones worth 1,000 yuan with their student registration number.
The reporter visited several electronic product stores in Shenyang, and there was an endless stream of students coming in and out.
"Students mainly buy electronic products now, and the sales in the opening season have increased by more than 30% compared with the same period last month." Lei Fengmin, the shop owner of digital products in Bainaohui Building, Sanhao Street, Heping District, Shenyang, introduced that with the arrival of the new semester , the consumption of electronic products ushered in a small peak, of which high school graduates account for 70-80% of the usual passenger flow.
His advice to parents of students is that desktop computers can be assembled on demand, students who want to study engineering or modeling competitions can choose high-end configuration computers; .
"Like a 'game book' is not suitable for students, parents should be careful to avoid 'stepping on the pit'."
Different from college students, the shopping carts of primary and secondary school students are mostly "small items".
Stationery, teaching and auxiliary books, etc. are routine needs, which will be hot for a while, and then return to dullness.
The larger expense is clothing.
Because school uniforms are standard, students mainly purchase sports shoes when they start school. Generally, they need to prepare more than 2 kinds of running shoes, basketball shoes, football shoes, etc.
Students' consumption preferences are different from those who blindly pursued international brands in the past. Domestic brands whose quality and price have caught up are gradually popular among students and parents.
A manager of a domestic brand sports shoes store said that the enthusiasm of the current student group and the innovation of domestic products have formed a virtuous circle. Their consumption attitudes and needs have also provided impetus for the growth of the national style and the tide, and they are reshaping the new consumer market.
"The child is a freshman in high school, and he must have military training in the school first, and he has to prepare early." Zhang Wei, a citizen of Shenyang, worried that the temperature difference between morning and evening would be large after the fall, so he prepared cold medicine, diarrhea medicine, wind oil, Band-Aid, expelling Medicines such as mosquito potion and aloe vera.
Careful parents also prepared a health protection box for their children. In addition to daily medicines, they also contained a combination set of anti-epidemic supplies such as masks, disinfectant wipes, and disinfectant sprays.
Since it is the first time for the child to live in the school, some daily necessities are purchased according to the group reminder of the head teacher's WeChat, such as toiletries, water bottles, hangers, lunch boxes, alarm clocks, etc., which must be prepared before school starts.
"Children now have more subjects and activities, and more stationery, school supplies, and related supplies need to be prepared for the start of school. Compared with when we were young, I don't know how many times richer." Zhang Wei said, "This will help children's comprehensive quality. Therefore, the consumption expenditure is higher, and our parents are also happy.”
Sun Qiantong