In anticipation of a recovery in the number of foreign tourists visiting Japan, the Japan Tourism Agency has decided to support regional tourism strategies by selecting model tourist destinations in order to attract wealthy people, who had not been able to attract so far, to the region. I'm here.
According to the Japan Tourism Agency, the number of foreign tourists exceeded 28 million annually in 2019 before the corona crisis, and some wealthy people spent more than 1 million yen on one trip.
However, many of these wealthy people visit large cities such as Tokyo and Osaka, and it has been a challenge to expand their visits to other regions and revitalize the local economy.
In anticipation of a recovery in the number of foreign tourists visiting Japan, the Japan Tourism Agency will select about 10 model tourist destinations this fiscal year in an effort to attract wealthy people to regional tourist destinations, and will focus on regional tourism strategies. I am looking forward to assisting you.
Specifically, we will dispatch specialist personnel who will be responsible for regional promotion and strengthening brand power, and we will support the development of human resources to deal with the wealthy class of foreigners, etc.
In addition, through the Japan National Tourism Organization, we will also sell tourist spots to overseas travel agencies.
The Japan Tourism Agency hopes to be able to provide high-value-added services in model areas, which will lead to increased consumption by foreign tourists in the areas.