A Dongdong pencil costs nearly 20 yuan, and a Miffy ballpoint pen (water-based ballpoint pen) costs 50 yuan... The new semester is about to start, and many parents are emotional when buying stationery for their children: escape the "ice cream assassin" , but did not escape the "stationery assassin"!
Yangzi Evening News/Ziniu News reporters visited the stationery market and found that a batch of "high-priced stationery" with novel styles and various functions can easily cost tens or even hundreds of dollars.
Trainee reporter Sun Ying Yangzi Evening News/Ziniu News reporter Wang Ying
Co-branded with anime IP, a gel pen costs 55 yuan
Recently, the reporter found through investigation that the stationery value of stationery stores in large shopping malls is usually relatively high.
In a grocery store, the reporter noticed that the prices of stationery products in the store are generally high: a pack of 4 subject classification grid zipper bags is priced at 40 yuan, a Miffy ballpoint pen (water-based ballpoint pen) is priced at 50 yuan, a The price of a metal rotating gel pen is 50 yuan, and the price of a single gel pen is about 10 to 22 yuan.
According to the clerk, their products are creative stationery, and the new ones will be sold out soon after they are put on the shelves. Customers range from parents to students, which is very attractive to middle and high school students.
Compared with cheap stationery, where is the "stationery assassin" more expensive?
When the reporter visited the store of an old stationery brand, we learned that most of the stationery products in the store are co-branded with animation IP, and the price is much higher than that of ordinary stationery of the same type. Ordinary gel pens are less than a fraction of it.
In another store, pens with well-known cartoon characters such as Pokémon, Doraemon, Astro Boy, etc. are printed with three-digit prices.
There are also Ultraman and Conan themed blind boxes. The unit price of genuine authorized blind boxes is not cheap. Gel pens, highlighters, post-it notes, erasers and other items can be opened. Stationery that likes the image of anime characters is sought after by many young people.
The price tag is "missing", and the goods are mixed at the checkout to give people "a blow to the head"
"Because the store is in a shopping mall, I usually come in with my children to take a look. Although I had psychological expectations, the actual price still surprised me!" Ms. Ding, a parent of a new primary school student, told reporters that she was in Nanjing Hongkong before. In a store in Yuecheng, she bought a pencil with a triangle pole and hole to correct her child's holding posture. Since she could not find the price tag, she only found out that the price of the pencil was nearly 20 yuan at checkout, but because the child liked it, she didn't want to. Buy it to combat the enthusiasm of children to write.
After returning home, Ms. Ding found on a treasure that 12 similar Dongdong pens only cost 8.5 yuan, and this "high-priced pen" was not easy for children to use. She shouted "meat hurts"!
Some of the high-priced stationery hidden in the corner shops are often accidentally "stabbed" by buyers due to their chaotic placement.
In a stationery store in Jianye District, Nanjing, the colorful signature pens are dazzling, and because the categories of stationery are similar, customers put them away after trying them out. I just found out that I was "stabbed"!
A Ms. Xu told reporters that she bought a box of 5 Baile juice pens, the label price was 30 yuan, but was told 50 yuan when paying, "It's really a hit! Asking the clerk why the price does not match the label, they said that it was originally It's the price, I can only blame myself for not seeing it clearly, which makes me very angry."
Parents appeal
Rational treatment to help children establish a correct consumption concept
In the face of "high-priced stationery", some parents said that they would do what they can according to the consumption level, consider the cost-effectiveness in actual use, and actively guide their children to get rid of comparisons and curiosity.
The mother of the first-year student Li told reporters that the school requires the purchase of watercolor pens. The price of a 24-color watercolor pen of an original imported brand on a treasure is 115 yuan, while the 24-color washable children's watercolor pen of a domestic brand is only 18.8 yuan, all of which are marked as non-toxic , Washable, see the label and do not know the difference.
"Children are in the exploratory stage, they don't cherish Tutu and painting, and they don't tend to buy expensive stationery."
"When children enter the middle and upper grades of primary school, they start to be very picky about stationery, and they pursue 'good looks' when they buy things. When they see their classmates change new schoolbags or new stationery boxes, parents will also buy new ones. Stationery products have become children's. A 'battlefield' to compare with each other." A parent of a sixth grade graduate said that when buying schoolbags for their children, they tend to prefer sports brands, which are not only durable, but also easy to layer and easy for children to find things, while some fancy children's schoolbags are not only It is heavy, and the shoulder straps are uncomfortable. After buying a sports schoolbag, I will communicate with the child to guide the child to establish a correct consumption concept.
The stationery blind box also makes many children keep buying and buying with the mentality of opening the blind box, but the actual items they do not need, and the price of a single purchase is far less than the price of a blind box.
Some parents said that they would let their children buy blind boxes as a reward, but they did not support excessive addiction to "fancy" stationery. The child explained that such stationery can only be used at home and cannot be brought to school.
school advice
The principle of "safety" and "applicability" is the principle of purchasing cheap stationery
As the start of the school year is approaching, each school will issue a school opening notice, so that students and parents can prepare for class in advance.
The Experimental Primary School of Nanjing University of Technology made clear requirements on school supplies for freshmen in the notice "To 2022 Freshmen", such as: backpacks should be of suitable size, light and thin materials, wide shoulder straps, inner compartments, and outer side pockets Backpacks that can hold water cups are not recommended to use trolley-style schoolbags; choose pencil bags with clear layers and simple functions, and metal or plastic stationery boxes with complicated switches and loud sounds are not recommended; erasers require simple drawing erasers , It is not recommended to use pattern erasers with too many patterns, complex shapes and strong fragrance...
Cai Jing, deputy principal of the Experimental Primary School of Nanjing University of Technology, introduced that on the basis of earnestly studying the "General Requirements for the Safety of Student Supplies" issued by the state in 2020, the school guided parents to choose the principles of "safe use", "environmentally friendly materials" and "economical application". Shop for stationery.
Principal Cai said that the choice of stationery must first ensure the physical and mental health of children. It is not recommended to use products that are too bright in color or smell too strong, but also reject "three no products". Such stationery is prone to toxic and harmful substances, and children will be exposed to long-term exposure. affect health.
At the same time, she also reminded parents to consciously establish a correct consumption concept, which is also subtly affecting their children.
"Now the children's family conditions are not bad, parents have the ability to buy stationery that the children like, but it will cause students to compare themselves with the children's preferences. It is recommended that parents buy cheap stationery products for their children to meet the needs of daily use. (Sun Ying and Wang Ying)