Alberto Balocco
, president and CEO of the well-known Italian sweets company that makes the famous
panettone
, died this Friday with a friend when they
were cycling in the alpine area of Pragelato
, in the
Piedmont
region (north), probably due to
to the
impact of lightning
, according to Italian media reports.
The president of
Balocco
, a family business known internationally for its bakery products, has been
found on the road that goes up to the Assietta refuge
, in the
Susa Valley
area , together with his friend
Davide Vigo
, 55 years old.
Alberto Balocco, 56,
was the
heir to the company founded by his grandfather in 1927
and in which nearly 500 people currently work.
According to the media,
a motorist found the bodies
and called the medical services, which managed to arrive despite the violent storm affecting the area, but the toilets were unable to revive the cyclists.
The mayor of
Fossano
, where the Balocco factory is located,
Dario Tallone
, has said that this is "dramatic news for all" and explained that Alberto Balocco was "a great businessman, like his father" while the president of the Piedmont region,
Alberto Cirio
, has lamented the death of a businessman who "is a symbol" for the area and who has brought the tradition of the region "to all the houses of Italians".
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