[Explanation] Following the collective price increase in the shared bicycle industry, the price of shared charging treasures has also been exposed, and related topics have caused widespread heated discussions on the Internet.
On the afternoon of August 24, a reporter from China News Agency visited dozens of shared charging treasure cabinets in Shanghai China Resources Times Square, Zhoupu Wanda Plaza and other places and learned that compared with the same period in 2021, the rental price of some shared charging treasures has increased. , it will cost 3 to 6 yuan (RMB, the same below) to charge for 1 hour.
From just 1 yuan per hour in the early days, it has doubled today. At the same time, due to different cities or regions, the rental price of shared charging treasures also varies.
Jiang Han, a senior researcher at Pangu Think Tank, believes that this is also in line with the law of its market development to a certain extent.
[Concurrent] Jiang Han, senior researcher of Pangu Think Tank
In fact, the current sharing economy price increase is also a very normal phenomenon.
After many years of development of the sharing economy, the problem now faced is the problem of profitability. The mismatch between the cost of the sharing economy and its profits persists now.
Under such circumstances, if the sharing economy wants to develop well, it must need certain sources of profit and income.
Compared with other things, the "impulse" of sharing charging treasures may be a little more.
Because by raising prices, it can effectively reduce its own operating pressure and then balance its own operating costs. This price increase is in line with its own market laws.
[Explanation] Although the rental price has risen, some citizens said in an interview that they would not consider the rental price too much when they really need emergency use outside.
[Concurrent] Mr. Lin, a citizen of Shanghai
I don't usually use this power bank, but I might still use it in an emergency.
This price is not the main factor to consider.
[Explanation] However, some citizens believe that the current rental price is a bit high, and they will give priority to charging at home or while driving to avoid the situation that the mobile phone is out of power.
[Concurrent] Ms. Zhang, a citizen of Shanghai
It is indeed a bit expensive, but it may still be (think of other ways).
Because I usually drive when I go out, I may still go back to the car and charge it after a while. Even if the phone is out of power, it will turn on as soon as I return to the car and charge it.
[Explanation] Regarding the current situation in which the price of shared power banks has been increasing, Jiang Han believes that companies should clearly mark price changes in relevant conspicuous locations to avoid passive consumption by users.
[Concurrent] Jiang Han, senior researcher of Pangu Think Tank
What I suggest is that the price of this shared power bank should be clearly marked after the price increase, and consumers should be reminded in a prominent position, whether in the APP or on the machine on site, to remind consumers that your price has occurred. Changes to avoid the phenomenon of passive consumption by consumers without their knowledge, similar to the "ice cream assassin", or the phenomenon of "price assassin" that we have seen more hotly discussed this year.
[Explanation] The reporter noticed that the capped price of shared charging treasures of different brands and different cabinets is different, and the capped price per 24 hours ranges from 20 to 50 yuan, and the total capped price is about 99 yuan.
In addition, some shared charging treasure platforms have also launched services such as "suspended billing" in response to problems such as finding stores nearby, closing stores, and inconvenient returns late at night.
Reporter Xu Yinkang Yuzhan reported from Shanghai
Responsible editor: [Fang Jialiang]