The Paper reporter Ji Simin
Attracting out-of-city housing purchase groups, the group purchase of 100 new houses can get a 5% discount on the housing price... This policy released by Meishan, Sichuan has once again triggered heated discussions among netizens about "group purchase of houses".
On August 24, The Paper learned from the official website of Meishan Municipal Government in Sichuan Province that in order to further strengthen exchanges and cooperation between Meishan and all parts of the country, more people will stay in Meishan to buy properties, share the results of Meishan's open development, and promote a virtuous circle and healthy development of the real estate industry in Meishan City. , the Bureau of Housing and Urban-Rural Development of Meishan City took the lead in formulating the "Supporting Policy for Group Purchase of Newly-built Commercial Housing in Meishan Outside the City (Draft for Comment)" (referred to as the "Draft for Comment"), and publicly solicited opinions from the public.
According to the "Draft for Comments", groups outside the city in Meishan will receive 3% of the preferential purchase price for a one-time group purchase of more than 30 units, 4% of the preferential purchase price for a one-time group purchase of more than 50 units, and a one-time group purchase of more than 100 units. 5%.
Out-of-city group group purchases with a maximum discount of 5%
According to the "Draft for Comments" issued by Meishan City, the policy refers to the group purchase of new commercial housing, which refers to the one-time purchase of more than 30 sets of new commercial housing by party and government agencies, enterprises, institutions and social groups outside the city.
The "Draft for Comments" shows that in addition to enjoying the existing unified purchase policy of Meishan City, the group buying entities will be coordinated by the housing and construction department to coordinate the real estate development enterprises to give preferential purchases.
This group purchase has implemented differentiated preferential policies. The policy stipulates: 3% of the preferential purchase price for a one-time group purchase of more than 30 sets, 4% of the preferential purchase price for a one-time group purchase of more than 50 sets, and a one-time group purchase of more than 100 sets of discounts 5% of the purchase price, the specific discount is determined according to different real estate conditions.
According to the policy, children who buy new commercial housing in a group can enjoy the same treatment as the children of local buyers who receive compulsory education and go to school nearby.
Su Yu, research director of the Sichuan Branch of the China Index Research Institute, pointed out that the real estate market in Sichuan is still in a period of adjustment. Except for the strong market resilience in Chengdu, which is supported by the rapid development of the industrial population, the recovery of secondary cities in Sichuan will still take time.
At present, local governments are actively formulating policies to stabilize the market and activate demand, in order to accelerate the recovery of the market.
The introduction of this new policy aims to release home purchase discounts for people who buy houses outside the city, further expanding the scope of preferential home purchases in Meishan, which is conducive to stimulating the further release of demand for home purchases and stabilizing the development of the Meishan real estate market.
According to Yan Yuejin, research director of the Think Tank Center of E-House Research Institute, the group buying policy has positive significance.
Group buying itself is a kind of destocking policy, and it is also a government-organized, targeted, systematic, and large-scale marketing planning work.
Multiple cities issued a document to support and encourage group purchases of commercial housing
Meishan is not the first city to announce group purchases of houses. Compared with other cities, group purchases in Meishan mainly focus on groups buying houses outside the city.
"In the past, group buying work was mostly aimed at local employees of enterprises and institutions, while Meishan was aimed at people outside the city, which is related to the characteristics of the city. Such cities are typical cultural tourism consumption cities or health care cities. , housing digestion does need to depend on part of the demand for foreign housing purchases. Therefore, the target audience of group purchases is slightly different.” Yan Yuejin said.
According to incomplete statistics from The Paper, since June this year, at least Taiyuan in Shanxi, Zhongshan in Guangdong, Shenyang in Liaoning, Tonglu in Zhejiang, Tongling in Anhui, Pu'er in Yunnan, Bazhong in Sichuan, Huanggang in Hubei, Changchun in Jilin, Suining in Sichuan, Lianyungang in Jiangsu and Haining in Zhejiang , Hubei Macheng, Sichuan Meishan and other places released policies or activities related to "group purchase of houses".
Among them, like Meishan, there are also places where group purchases implement differentiated preferential policies according to the number of houses purchased.
Taking Tonglu County, Zhejiang Province as an example, the policy shows that real estate companies are encouraged to carry out group purchase preferential activities. On the basis of the discounted price of the record price, the one-time purchase of 10 or more sets of goods (5 sets or more of pure stacked row or row house projects) 3% discount for residential housing; 5% discount for one-time purchase of 20 or more units; 3% discount for first-time purchasers of commercial housing for talents recognized by cities and counties.
Huanggang City, Hubei Province issued the "Supplementary Measures on Further Promoting the Stable and Healthy Development of the Huanggang Urban Real Estate Market", and the "Supplementary Measures" will be valid until June 30, 2023.
The policy mentions that government agencies, institutions and large enterprises are encouraged to organize group purchase activities for house purchases, and for group purchases of more than 20 people, development companies will give a discount of no less than 3% of the total individual house price.
In addition, Changchun in Jilin Province, Huanggang in Hubei Province, Bazhong in Sichuan Province, Taiyuan in Shanxi Province, and Lianyungang in Jiangsu Province also carry out "group purchase" activities in different forms. Among them, many cities offer discounts on group purchase properties.
At the same time, some cities have indicated that they will follow up the policy of "group purchase of houses".
According to the WeChat public account of Guiyang Daily Group on August 12, on August 10, Guiyang City held a press conference to promote the construction of major projects and expand effective investment.
Zhang Li, deputy director of the Guiyang Housing and Urban-Rural Development Bureau, said at the meeting that the "Several Measures on Accelerating the Promotion of Real Estate Consumption in Guiyang" and "Notice on Strengthening the Coordination of Departments to Promote the Promotion of Real Estate Consumption in Guiyang" have been preliminarily formulated. , the market is beneficial, and the service is good. Through the implementation of house purchase subsidies, room ticket placement, house purchase group purchases and other measures, comprehensive measures are taken to release the potential of housing consumption, increase publicity efforts, and focus on promoting the continuous recovery of consumption.
What is the effect of "buying group buying"?
So, what is the effect of the current implementation of "group purchases for house purchases" in cities?
According to Zhang Bo, director of the branch of the 58 Anju Room Real Estate Research Institute, the purpose of launching commercial housing group buying activities in various places is to promote the overall market activity and sales, and to speed up the recovery of market confidence.
The way of group buying is mainly to carry out some discounts and promotions for the real estate prices during the group buying period, so as to stimulate the pace of home buyers to enter the market.
The role of group buying will be significantly differentiated in different places: if the city’s supply exceeds demand and the overall market confidence is still at a relatively bottom, then the boosting effect of group buying will be relatively limited; For cities, the role of group buying will be more obvious.
At the same time, industry insiders also pointed out that the landing effect of "group purchase of houses" also depends on factors such as local supply and demand and the current situation of the local property market.
Taking Tonglu, Zhejiang as an example, the “group purchase of houses” has been implemented for a month. The Qianjiang Evening News reported that there has not been a successful case of group purchase. The developers also said that even if they are willing to give discounts, it is still relatively difficult to meet the conditions of group purchase. .
At the same time, some developers said that the promotion of group purchase discounts has little effect on large-scale apartments. "Tonglu's local online signing price is limited, and the lowest discount can only be 85% off the record price, and no further discounts can be made. The transaction volume is higher than before, but there are still not many customers.”
Chen Xiao, a senior analyst at the Zhuge Housing Data Research Center, mentioned that recently, many places have introduced policies for group purchases of houses, aiming to boost sales, promote deregulation, and boost market confidence. Of course, this policy can also drive a People with relatively strong purchasing power, that is, employees of government agencies and enterprises and institutions, have driven a part of the demand for housing purchases to be released.
But it is worth noting that, at present, the negative impact of unfinished business and loan suspension incidents has not been completely eliminated, and home buyers are in a wait-and-see mood. Therefore, even with policy support and preferential activities superimposed, the actual effect of group purchases may be Not significantly.
At the same time, it is also necessary to be vigilant about whether the selected projects are unsalable houses or real estates with potential unfinished risks in the selection of group-buying houses. Confidence was thwarted again.