• The inside story A leader named Mani Thawani and 50 euro tickets to the cryptofestival

  • Mundo Crypto The rectification of Jorge Fernández, Cristina Pedroche and other keys to the event

As many metaverses remain to be discovered, crypto gurus continue to go traditional when it comes to getting their messages across.

Let them talk, even if it's bad,

seems to be the

leitmotiv

that governs these days in

Mundo Crypto

, the company behind the cryptofestival that will be held on Saturday in Madrid, and this has been recognized by its CEO,

Mani Thawani

: "No publicity is bad".

Thawani, a Canarian businessman in his thirties trained in entrepreneurship and marketing

based on online courses

(as he himself has recognized), rubbed his hands at a press conference this Thursday in which there was no room for one more journalist.

The controversy over the macro-event has aroused the interest of the media and the company, far from avoiding it, has turned it into the

best advertising campaign for the event

that will take place at the WiZink Center in Madrid.

We do not have to use any license because we are not a financial institution.

It's a professional crypto conference, not a crypto festival

Mani Thawani

Of course, the manager has taken the opportunity to get rid of the shadow of the National Securities Market Commission (CNMV), which has already warned that Mundo Crypto is part of its

gray list

.

"We don't have to use any licenses because we are not a financial institution," Thawani said.

"It's a professional crypto conference, not a crypto festival [...] We're trying to do something useful and productive," she added.

From then on, most of his speeches aimed to clarify

what the company's business is and where it is headed

.

In the words of the CEO, Mundo Crypto emerged as a cryptocurrency training academy and in its new stage it aims to "connect instructors and students with a new technology within the metaverse."

Translated, his idea is none other than to

copy the formula of companies like Uber, Airbnb or Glovo

and enable a platform that puts supposed crypto professors in contact with students interested in training and courses on currencies and digital assets.

The teachers - who are called "instructors" here because there is no regulated training for them - are independent (and probably autonomous) and the fees they receive will depend on a scale that Mundo Crypto has yet to establish.

"We will check that the content they produce respects the law and that it is informed about the risk involved in investing in cryptocurrencies," said Thawani.

Courses of thousands of euros

The price of the alleged courses will range

between 50 and 5,000 euros

, "we have not yet defined it."

Currently they already offer online training and

charge between 200 and 3,000 euros

, depending on the case;

about the commission they keep [which is the real key to the business], Thawani did not want to respond.

"It's something private," she has assured questions from

EL MUNDO

.

Mundo Crypto was founded in 2019, the result of an alliance between Thawani himself, his brother, two other people and a company that helped them with financing.

200 people work today for the organization, between 20% and 30% of them in Spain.

The growth of the firm was exponential in the years 2020 and 2021, in the heat of the world

boom

in cryptocurrencies, and as if it were a reggaeton song,

they left the Canary Islands for the world

.

They currently claim to be present in Latin America and the United States, in addition to some European countries.

His next goal is to expand into Asia, although it is in

Dubai

that Thawani took up residence for him years ago.

There he leads a life of

luxury, yacht trips, sports cars and parties.

night with sunglasses.

"We are trying to earn our place among the big crypto companies in the world," the young businessman has acknowledged before the media, while trying to disassociate himself from any resemblance to

IM Academy

, the academy popularly known as

cryptosect

.

"We don't have young students," he assured.

At a global level they say they have more than 50,000 students, but they have not wanted to specify how many of them are in Spain.

Regarding the profile of their clients, they assure that they are "people who are looking for an educational alternative and who want to professionalize themselves in a new sector that is on the rise".

Since 2020 they do not accept underage students, "unless they have parental authorization" and everyone pays tuition, although they have not wanted to detail the amount either.

The controversy of the presenters

Much of the controversy raised by the event stems from the casting of famous presenters, popular economists and

celebrities

who had chosen for the occasion.

Cristina Pedroche and Jorge Fernández

resigned yesterday to act as masters of ceremonies and, again, far from regretting it, Thawani acknowledges that it has been good for them.

"We opted for renowned presenters to prevent the act from becoming heavy", he explained.

"Our crypto community criticized us at first for choosing people who do not know cryptocurrencies.

That they have withdrawn has been positive and has been good for us

, "he has made clear.

Those responsible for Mundo Crypto are looking for substitutes, although at this point, seeing the dimension that the event has acquired, it is not something that worries its CEO.

The investment to launch it exceeds two million euros and they already warn that next year the appointment will be even greater.

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