Our reporter Liu Ming Si Yumeng
Amendment No. 1 of the "Restriction of Excessive Packaging Requirements for Food and Cosmetics" (hereinafter referred to as the new national standard) clearly stipulates that moon cakes should not be mixed with other products.
However, a reporter from "China Consumer News" recently investigated and found that many moon cake gift boxes sold in online stores still have mixed packaging, and some mixed items have as many as several kinds, making it difficult to tell whether the merchants are selling moon cakes or other products. thing.
These mooncake gift boxes can be customized in large quantities.
At the same time, the packaging of some blind box mooncakes does not meet the regulations.
Mooncake as a supporting role
On August 16, the second day after the implementation of the new national standard, the reporter investigated the moon cake gift boxes on the online shopping platform.
A "moon landing suitcase" mooncake gift box priced at 218 yuan from the "Lanxi Flagship Store" caught the reporter's attention.
"Moon Landing Suitcase" is not only the name of the moon cake gift box, but also a milky white suitcase with a length, width and height of 34 cm, 16 cm and 25 cm respectively, which looks very delicate.
In line with the "moon landing" idea of "all accessories ready to go", the suitcase is equipped with 1 water cup, 1 U-shaped headrest, 1 eye mask and 3 astronaut refrigerator magnets. Small models such as astronauts.
After watching the product introduction video, the reporter couldn't help but be confused: Is this a mooncake gift box or a box?
Because nearly half of the space in the suitcase is filled with other items, there is no introduction about moon cakes in the video, and it is impossible to judge that there are moon cakes.
The reporter carefully browsed the website and found that in this "Mid-Autumn Festival gift box and luggage high-end moon cake gift box multi-flavor new style", the moon cake is only a supporting role, and the product's slogan makes it very clear: "Although the way to the moon is wonderful, don't forget to taste it. Mooncake in one bite".
There are only 6 moon cakes in the huge suitcase, each moon cake is 50 grams, and the net weight of the moon cake is 300 grams.
The store's nominal manufacturer is "Hangzhou Binuo Food Co., Ltd.". According to the manufacturer's contact information displayed on the page, the reporter called the factory.
A staff member who claimed to be surnamed Ye told reporters that the moon cakes in the "moon landing suitcase" are peach skin moon cakes. After the traditional gift box moon cakes are eaten, often the role of the packaging box is not big, but this packaging can be used as a long-distance traveler. The suitcase, which also contains cups, U-shaped pillows, eye masks and other items, can be used when going out and is more practical. The astronaut series of refrigerator magnets have become more popular recently, and "the ancillary value is relatively high."
The reporter proposed to customize 100 sets, and the other party agreed, saying that the unit price of the gift box could be 150 yuan.
Mixing is common
The reporter's investigation found that moon cake gift boxes such as "moon landing suitcases" mixed with other items are very common on the Internet.
On August 17th, the reporter entered "moon cake gift box" on a shopping platform for retrieval, and then analyzed and counted the top 30 moon cake gift boxes in turn, and found that mixed packaging accounted for 66.7%.
There are various mixed items, including honey, tea, lemon slices, nougat and other foods, and some that are completely unrelated to food, such as cups, sachets, silk scarves, etc.
A mooncake gift box priced at 128 yuan in the "Daoxiangcun Shoudao Store" is mixed with honey, longan and red jujube tea, red bean and barley tea, sachets and other items; a "Tianlingzhuang Food Flagship Store" is priced at 168 yuan. The mooncake gift box is mixed with red bean and barley tea, longan and red jujube tea and Mid-Autumn sachets; a mooncake gift box priced at 169.9-179.9 yuan from "Jiaxing Jiujian Food Store" is mixed with 3 cans of honey, 3 packets of scented tea, 1 box of aromatherapy, 3 nougat, and 1 pair of knife and fork.
The reporter also saw that in the online store "Jinguowan Flagship Store", in a mooncake gift box priced at 218 yuan, in addition to Earl Grey tea, it also mixed with electric fans and sun umbrellas.
The store's nominal manufacturer is also "Hangzhou Binuo Food Co., Ltd.".
The reporter dialed the phone number left by the store, and a staff member told the reporter that the brand of the moon cake is "Binuo", the outer packaging of the gift box is suede, and the mixed items such as electric fans and sun umbrellas "are all branded. Yes, the quality can be guaranteed."
"Will there be trouble in mixing electric fans?" The reporter said that he wanted to customize, but he was a little worried about the quality of the products.
The staff member said with great certainty: "No, no, don't worry, it has been sold for five or six years, and it was sold last year, but the style of the moon cakes inside has been changed."
During the interview, many consumers expressed disgust and worry about the mixed packaging of mooncake gift boxes.
Mr. Liu, a consumer in Chengdu, said that the protagonist of the moon cake gift box should be moon cakes. No matter how practical and exquisitely made, the mixed items are always considered accessories, no matter how practical they are, whether they are water cups, eye masks, sun umbrellas or electric fans. Not guaranteed.
The overall feeling is that there are many tricks and the price is not cheap, but the practicality is not strong.
Consumer Ms. Yan said that many beautiful mooncake gift boxes that seem to be "tall and high-end" actually contain very few mooncakes, and a lot of unnecessary items are mixed and sold, giving people the feeling that "the mooncakes are not enough, and the tying to make up. ”, aiming at retreat, causing waste, and also fostering the evil spirit of gift-giving.
Group purchase customized into a secret channel
The reporter's investigation found that many of these moon cake gift box stores on the online shopping platform are marked with words such as "group purchase customization", "support customization" and "focus on company customization"; the group purchase customization price is more favorable, and a variety of customized solutions can be selected as gifts. You can also print the company logo.
The above-mentioned online stores surveyed by the reporter all support group purchase customization.
The reporter also found a number of
The websites that do wholesale moon cakes also accept group purchase customization. On these platforms, the problem of mixing moon cake gift boxes also exists.
What is worrying is that these customized channels for group purchases all over the Internet are becoming a secret channel for selling illegal mooncake gift boxes.
The online store "Daoxiangcun Shoudao Store" displays a pine box mooncake gift box mixed with honey, sachets and other items.
The staff told reporters that this "Quansheng" gift box mooncake was specially customized for customers, and it has not been taken off the shelves yet, and it is in stock.
The honey inside is produced in Xuchang City, Henan Province. The shelf life of moon cakes is 60 days, and the shelf life of honey is longer.
There are other combinations in the store, you can add WeChat and let the reporter choose by yourself.
According to its introduction, this store is an authorized store in Daoxiang Village. The manufacturer of moon cake processing is "Zhejiang Quansheng Food Co., Ltd.". The price of customized 200 sets can be reduced to 108 yuan.
The reporter expressed some concerns about the legality and risks of mixed moon cake gift boxes.
At this time, the staff member said a set of his own "theory": "We are just customizing for customers, not selling normally. Can you understand what this means? Customization is the combination that customers choose."
Blind Box Mooncake Pack 4 Layers
The reporter saw on the online shopping platform "Sanfu Food Franchise Store" that the store is selling a happy cute friend mooncake gift box at a price of 104 yuan. This product is a cartoon-shaped blind box package, which contains 4 pieces of flowing hearts. Cream Mooncake.
According to the product map, in addition to the rectangular outer box with a hand-carrying rope, this mooncake gift box is packaged in a square carton, a cartoon-shaped iron box, and a bulk mooncake plastic package with a tray.
The reporter asked about the number of packaging layers of the "Sanfu Food Franchise Store", and the customer service confirmed that the mooncake gift box is indeed a 4-layer packaging.
The reporter learned from the customer service office that the moon cake manufacturer is Guangzhou Liuhe Food Co., Ltd.
The reporter called Guangzhou Liuhe Food Co., Ltd. to ask about the number of layers of mooncake packaging.
The relevant person in charge of the company told reporters that this product is not produced by Guangzhou Liuhe Food Co., Ltd., but a product authorized by Guangzhou Baishizhuo Food Co., Ltd.
Subsequently, the reporter called Guangzhou Baishizhuo Food Co., Ltd. to inquire.
However, the company's customer service staff responded to the reporter: "The smallest sales unit of this mooncake gift box is a single blind box, and the outermost box with a hand-carrying rope is convenient for consumers to carry, and cannot be counted as one of the layers of the mooncake packaging. So there is no overpacking."