On August 23, "Shared power bank increased to 4 yuan per hour" appeared on Weibo's hot search.
Yangzi Evening News/Ziniu News reporter visited and noticed that the current mainstream price of shared charging treasures on the market is 3 to 4 yuan per hour.
Compared with the price of last year, the prices of some brands have risen quietly, and the price per hour has increased by 1 yuan.
A single charge may cost nearly 10 yuan. Do you choose to bring your own or rent it?
Intern Zhang Zixin Yangzi Evening News/Ziniu News intern reporter Wang Can
This year, some brands have quietly raised their prices by 1 yuan
At noon on August 23, a reporter from the Yangtze Evening News came to a shopping mall in Jianye District, Nanjing City. There are multiple shared charging treasure rental points in the shopping mall.
The reporter found 5 brands of shared power banks, of which 3 brands are priced at 3 yuan per hour, and 2 brands are priced at 4 yuan per hour.
These charging treasures are basically marked as free to return within the first 2 to 3 minutes, and the 24-hour cap price ranges from 28 to 40 yuan.
In April 2021, the reporter also visited the shared charging treasure market.
Among the 4 brands, the lowest price is 2 yuan per hour, and the highest price is 4 yuan per hour. At that time, the shared power bank has entered the era of 4 yuan.
However, after comparison, the reporter noticed that two brands have quietly increased their prices by 1 yuan per hour, and the 24-hour cap price has also been adjusted.
Users expect diversified coverage scenarios
The reporter noticed that in April 2021, when users rent a shared power bank, they need to choose a type-c data cable, an Apple data cable, and an Android data cable.
Today, all power bank brands basically support three-in-one, and borrowing a power bank can charge three types of mobile phones.
In this regard, sharing the power bank is more convenient.
However, some consumers told reporters that there are still some inconveniences in using shared power banks.
"The shared power bank applet will have the problem of inaccurate positioning. It would be nice if it could be updated in time according to the placement location." Zhang, a college student, told reporters that sometimes because he was worried that it would be difficult to find a place to return the power bank, he would go shopping while waiting for his mobile phone. After charging, return it in the store.
She hopes that the coverage scenarios of shared charging treasures can be more diversified, not only limited to some entertainment and emergency places.
Mr. Fan, a resident of Nanjing, believes that the data cable of the shared power bank is too short, and it is very inconvenient to charge. In addition, "sometimes the power bank is not smooth. I finally found a nearby return point, but found that it was full. Look for other If there are more charging ports in shopping malls or restaurants, it should be much more convenient and reduce the reliance on shared charging treasures.
A single profit model is a common problem
Behind the increase in the price of shared power banks, brands such as "Three Electricity and One Beast" once enjoyed great popularity, but now they seem to have lost their former glory.
"With the upsurge of the sharing economy, the shared power bank industry has ushered in a big explosion with the sharing economy in 2017." Chen Liteng, a digital life analyst at the E-commerce Research Center of Netease, pointed out that the single profit model makes it difficult for the shared power bank to develop further. , the market is also declining.
In order to alleviate the profit problem, some power bank brands will increase their income by raising prices and raising the return threshold, which will seriously affect the consumption order.
Each power bank brand urgently needs to build a new growth path and make deep efforts in data, traffic and scenarios.