On August 19, Kaiying Network (002517.SZ) released its 2022 interim performance report.
During the reporting period, the company achieved operating income of 2.01 billion yuan, an increase of 103.49% over the previous year; total profit of 839 million yuan, an increase of 110.75% over the previous year; net profit attributable to shareholders of the listed company was 627 million yuan, an increase of 126.41% over the previous year .
As of June 30, 2022, the company's total assets were 5.444 billion yuan, an increase of 23.74% over the end of the previous year; the net assets attributable to shareholders of listed companies were 4.052 billion yuan, an increase of 18.98% over the end of the previous year.
The increase in performance during the reporting period was mainly due to the good performance of various games operated by the company, including “Original Legend”, “Battle of Angels”, “Blood Attack”, and “Legend of Kings”, with a significant increase in revenue and profit.
In recent years, Yingying Network has continued to maintain a rapid growth rate of performance, which is closely related to the company's "troika" strategy focusing on the three major business sectors of "R&D, distribution and investment + IP" and the continuous improvement of corporate governance.
Industry insiders pointed out that with the return of Kaiying Network to the right track of operation, the company continued to polish its high-quality products, expand its product matrix, improve its long-term operation capabilities, and consolidate its performance growth moat.
From the perspective of product performance, Yingying Network has continued to perform solidly in operating products, and new products have performed well, which verifies the company's strong operational strength.
On the one hand, the company's games such as "Original Legend", "Legend of Kings", and "High-level Hands" continue to contribute relatively stable income and profits; 》”Zero Frontier” and other games performed well, laying a solid foundation for the stable growth of performance.
In addition to the effective iteration of new and old products, Yingying Network closely follows the trend of high-quality self-research in the game industry, and has polished a number of game products with market competitiveness.
In recent years, the company has developed a number of games including "Sword Art Online Black Swordsman: Ace", "The Legend of Demon Heroes", "Gundam Battle" and other games, and is exploring MMORPG, card, real-time battle and other more rich and diverse games. The product matrix achieved excellent results.
In addition, "One Thought Eternal" and a large-scale open-world game are also under development, which are expected to further enrich the company's product matrix and promote the sustainable development of the company's R&D business.
While strengthening independent research and development and polishing high-quality products, the company also focuses on accumulating various IPs, realizing strong synergy between strategic investment enterprises and the company's distribution business, and fully empowering the research and development system.
For heavy game products, Yingying Network will continue to take advantage of the legendary IP, and for the adaptation of medium and mild game IP, the company mainly focuses on the post-70s/80s emotional IP.
At present, the company is actively promoting the layout of IP adaptation products of literature, film and animation, such as original high-quality national style IP products "Shi Ling" and "Bai Gong Ling", which further expands the company's competitiveness in building its own IP.
Thanks to the promotion of in-depth IP operation and multi-category layout, Kaiying Network has a rich product reserve, including the national style card RPG "Yokai 2" issued by the exclusive agency, and "The Legend of Sword and Fairy - New Beginning" adapted from the big IP. ”, “The Journey to the West of the Eight Parts of the Dragon God”, “Eternal Dragon Slayer”, “Stone Age”, “Notes on Tomb Raiders”, “Douluo Continent”, as well as the original IP products that have obtained edition numbers, “Shan Hai Fu Meng Lu”, “The Realm of the Holy Spirit”, etc. After the release of many new games, it is expected to further enhance future performance.
It is worth mentioning that the current Metaverse-related industries are playing an increasingly important role in promoting the development of the digital economy, and this field has also become the focus of the future strategic layout of Yingying Network.
At present, the company is actively exploring the layout of the metaverse from the two dimensions of hardware and content by joining hands with strategic investment companies Dapeng VR and Huanshi Technology.
Yingying Network stated that the company established a VR game team at the beginning of this year, and has an action competitive VR game in development.
In the future, the company will continue to develop high-quality tracks such as VR and digital people, explore differentiated business directions, and establish uniqueness and novelty advantages.
Talking about the future development of Yingying Network, market analysts pointed out that in recent years Yingying Network has continued to solve historical problems, the company's internal control system has been gradually improved, its performance has increased steadily, and its multi-category expansion has verified the effectiveness of its development strategy and management governance. sex.
Recently, significant progress has been made in the issue of equity disposal of Yingying Network. As the company's development obstacles are gradually cleared, its long-term operation and development is expected to reach a new level.