Officials: The increase in the number of visitors raised hotel occupancy rates

"Dubai Summer Surprises" has boosted sales of the retail and entertainment sectors in 25 years

Promotions stimulate purchases during the summer holiday period.

Photography: Eric Arrasas

Two officials said that "Dubai Summer Surprises" has played an important role in supporting and developing the retail and entertainment sectors in Dubai, over the past 25 years, in addition to its contribution to strengthening the city's position as one of the best shopping destinations in the world, noting that the increase in the number of visitors witnessed by During these performances, the city improved retail sales and raised hotel occupancy rates.

In detail, the "Dubai Summer Surprises" campaign is witnessing a state of recovery with the influx of visitors and shoppers on the packages and promotions offered by the malls to take advantage of the summer packages and events, and the retail sector is one of the activities that support the growth and diversification of Dubai's economy, as it contributed to keeping pace with the movement of economic development. In the emirate, in conjunction with the summer vacation period and the approaching season for back to school.

Yesterday, the first edition of the "Discounts at Factory Price" campaign, which lasted for three days from August 12 to 14, concluded, and benefited from major discounts that reached 80% in more than 280 luxury brands in all participating malls.

The indicators showed a remarkable turnout from visitors to shopping centers, while shops raced to offer offers and discounts on a wide range of goods and products, and these offers attracted the attention of families, to explore an agenda of fun options suitable for young and old.

These promotions are considered as "economic stimuli" for exhibitions and malls, and as an incentive for purchases during the summer vacation period.

Ahmed Al Khaja, Executive Director of the Dubai Festivals and Retail Establishment, said, "Dubai Summer Surprises has played an important role in supporting and developing the retail and entertainment sectors in Dubai over the past 25 years, in addition to its contribution to strengthening the city's position as one of the best shopping destinations in the world," stressing that These promotional campaigns “aimed at providing large discounts at competitive prices during the summer season, and work is underway to evaluate the experience of new campaigns, especially with the noticeable turnout to determine the appropriate dates for repeating them next year.”

In turn, Majid Al Ghurair, Chairman of the Board of Directors of Dubai Shopping Centers Group, said, "The Dubai Summer Surprises campaign supports the momentum of the demand for shopping centers in Dubai, as it received a great turnout not only from residents and visitors, but also witnessed competitive prices from shopping centers and marketers themselves. In order to actively participate in these promotional campaigns and initiatives,” he noted, noting that the increase in the number of visitors witnessed by the city during these shows led to the improvement of retail sales in light of the major promotions offered by stores and major brands and the increase in hotel occupancy rates.

The package of incentive measures within the activities of the 25th edition of "Dubai Summer Surprises" features many offers, recreational activities, discounts and valuable prizes.

The Dubai Festivals and Retail Corporation has prepared a summer program full of joy and fun across the city from July 1 to September 4, 2022.

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